LaLiga

https://www.laliga.com/en-US
https://www.linkedin.com/company/laliga/

LaLiga, also known as La Liga, is a privately owned entity headquartered in Spain. Founded in 1984, the organization, which focuses on spectator sports, operates with approximately 1000 employees and reported $2.3B in revenue as of 2025. LaLiga functions as a tier 1 media tech buyer. Formed by First and Second Division Spanish clubs, the company manages the Spanish football league rights globally.

2025 Revenue

Founded

1984

Headcount

1,327

Headquarters

Spain

Primary Segment

Spectator Sports

Ownership

Privately Owned

Deployments

News Summary:

On September 17, LaLiga named Woori Investment & Securities as its South Korea partner, formalizing an official sports marketing alliance on September 14, marking Woori's first such venture in the domestic financial sector. Earlier the same day, Visa and LaLiga announced a regional partnership, designating Visa as the Official Partner of LaLiga in the Middle East and North Africa (MENA) to enhance fan engagement. Also on September 17, Mediapro secured an agreement with 34 LaLiga clubs to commercialize LED perimeter advertising, covering both domestic and international feeds for matches involving 16 LaLiga EA Sports clubs and 18 LaLiga HyperMotion clubs. Previously, on September 16, La Liga President Javier Tebas discussed the league's efforts against organized piracy and streaming friction within the television industry, noting an increase in audience numbers.

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LaLiga offers 9 products in the media tech, sports and media and telecoms services industries. LaLiga's product portfolio comprises of soccer, content rights, sports tickets, merchandise and sponsorship, broadcast professional services and media and TV services.

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LaLiga's revenues were over $1B in 2025. Caretta Research has split LaLiga's revenue into 7 different product categories, the largest of which is soccer | association football. For full access to LaLiga's revenue breakdown subscribe to Caretta Portal.

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Sep

23rd

2026

03:35

Partnerships and Alliances, B2B Tag, Partnerships

Visa and LALIGA announce official partnership in the Middle East and North Africa

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Sep

22nd

2026

22:30

Partnerships and Alliances, B2B Tag, Partnerships

Visa joins LaLiga in MENA

Hey Payments Fanatic! If you’ve been following me for a while, you already know I’m fascinated by where FinTech meets sports. And this one caught my eye. 👀 Visa has become LaLiga’s Official Payment Partner in MENA, with the partnership covering the Middle East and North Africa.

Connectingthedotsinpayments

Sep

17th

2026

21:55

Business Expansion, Partnerships and Alliances, B2B Tag, Partnerships, Geographic Expansion

LaLiga signs Woori Investment & Securities as South Korea partner

Manchester City add Asia Tour VR behind-the-scenes to City Space on Meta Questabout 7 hours agoLaLiga signs Woori Investment & Securities as South Korea partnerabout 7 hours agoClever Media begins exclusive talks to bring UEFA

Sporticos

Sep

17th

2026

06:30

Partnerships and Alliances, B2B Tag, Partnerships

Visa and LALIGA announce official partnership in MENA

Cairo, Egypt – Visa and LALIGA today announced a regional partnership naming Visa the Official Partner of LALIGA in the Middle East and North Africa (MENA). The partnership brings together Visa’s payments expertise and LALIGA’s global reach to deepen engagement with fans across MENA.

Zawya

Sep

17th

2026

06:30

Partnerships and Alliances, B2B Tag, Marketing and Promotional Activities, Partnerships

Mediapro commercialises LED perimeter ads for 34 LaLiga clubs

September 17, 2026 Mediapro has signed an agreement with 34 LaLiga clubs to commercialise LED perimeter advertising, both domestically and internationally, across matches involving 16 LaLiga EA Sports clubs and 18 LaLiga HyperMotion clubs. The agreement covers a domestic feed for both leagues, plus a separate international feed for the rest of the world (LaLiga EA Sports only).

Advanced Television

Sep

16th

2026

11:24

Emerging Tech, Football, B2B Tag

La Liga President Javier Tebas outlines La Liga's battle against organized piracy and streaming friction

Javier Tebas / Getty Images La Liga President Javier Tebas has shared his thoughts on the television industry and piracy in Spain. "Top-level football continues to be watched. We are increasing our audience. We are wildly popular thanks to Panini stickers, we have EA Sports FC, social media...

Tribuna

Sep

16th

2026

07:05

Football, B2B Tag

Woori Investment & Securities has signed an official sports marketing alliance with Spain's prof..

Woori Investment & Securities has signed an official sports marketing alliance with Spain's professional soccer La Liga (LALIGA) for the first time in the domestic financial sector. Woori Investment & Securities announced on the 16th that it will form an official sponsorship alliance with LALIGA (Laliga), the first division of Spanish professional football, for the first time in the domestic financial sector on the 14th to begin sports marketing in earnest.

Maeil Business Newpaper

Sep

16th

2026

06:48

Partnerships and Alliances, B2B Tag, Patent Filings, Partnerships

CANAL+, LALIGA team up against piracy

CANAL+ and LALIGA have signed an anti-piracy agreement covering nearly 50 countries across Europe, Sub-Saharan Africa and Haiti, in one of the most ambitious collaborations yet struck between a global broadcaster and a major sports competition.

ITWeb South Africa

Sep

16th

2026

06:30

Partnerships and Alliances, B2B Tag, Partnerships

Canal+ and LaLiga strike anti-piracy agreement

The pair said that the agreement marks one of the most ambitious anti-piracy collaborations between a global broadcaster and a major sports competition. Canal+ and LaLiga said they will combine their expertise, technologies, and enforcement capabilities in the fight against piracy.

IBC UK

Sep

15th

2026

07:48

Partnerships and Alliances, B2B Tag, Partnerships

CANAL+ And LALIGA Sign Anti-Piracy Agreement

CANAL+ and LALIGA have announced the signing of a groundbreaking strategic anti-piracy agreement covering nearly 50 countries across Europe, Sub-Saharan Africa and Haiti. Through this unprecedented initiative between a broadcaster and a sports organization, CANAL+ and LALIGA will combine their expertise, technologies and enforcement capabilities in the fight against piracy.

iSportConnect

Sep

14th

2026

08:58

Partnerships and Alliances, B2B Tag, Patent Filings, Partnerships

CANAL+ and LALIGA sign anti-piracy alliance covering 50 countries

CANAL+ and LALIGA have signed a strategic anti-piracy agreement covering almost 50 countries across Europe, sub-Saharan Africa and Haiti, expanding their long-standing commercial relationship into a coordinated effort to combat illegal sports streaming. The agreement will see the broadcaster and the Spanish football league share intelligence, coordinate enforcement strategies and combine technology and operational expertise to tackle piracy networks operating across multiple territories.

Broadband TV News

Sep

14th

2026

06:30

Partnerships and Alliances, B2B Tag, Marketing and Promotional Activities, Partnerships

LaLiga keeps Luckia as Safe Betting Partner

Luckia has extended its status as a principal partner of LaLiga, continuing a relationship established in 2024 to promote its brand and safer gambling across Spain’s top tier of professional football. The partnership extension through to 2029 was announced on Friday at a press conference in A Coruña, the home city of Grupo EGASA, the leisure and hospitality group that owns Luckia.

SBC News

LaLiga has partners like Bitget. Examples of LaLiga's suppliers include Globant, Panasonic and IMG.

Example Customers

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Example Suppliers

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LaLiga sells broadcasting rights of its 2 soccer | association football competitions to 76 companies globally, covering 19 countries. LaLiga's rights holders include Telefonica. LaLiga currently holds 16 broadcasting rights for sports competitions including soccer | association football, basketball, handball, beach soccer, cricket and motorsports.

Analysis

Data

Analysis

Data

LaLiga

2025 Revenue

Founded

Headcount

Headquarters

Primary Segment

Ownership

Deployments

News Summary:

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Example Customers

Example Suppliers

Example Partners

Example Sports Rights Customers

Example Sports Rights Suppliers

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