ThinkAnalytics

https://thinkanalytics.com/
https://www.linkedin.com/company/thinkanalytics/

Privately owned, ThinkAnalytics is headquartered in the UK. Founded in 1996, it employs approximately 90 individuals and reported $15.1M in revenue as of 2024. Functioning as a tier 2 media tech buyer, the company operates as a recommendation engine and analytics provider, specializing in video data and analytics.

2024 Revenue

Founded

1996

Headcount

Headquarters

Primary Segment

Video data and analytics

Ownership

Privately Owned

Deployments

News Summary:

ThinkAnalytics recently emphasized the critical role of content intelligence in TV advertising, noting on February 20, 2026, the industry's historical oversight of *what* viewers watch and its importance, despite heavy investment in audience data like demographics and modeled segments. This follows developments where broadcasters, as of February 18, 2026, moved data from the analysis phase to the execution phase of advertising campaigns. Earlier, on January 25, 2026, the streaming industry's advertising yield optimization strategy shifted from maximizing inventory to managing viewer tolerance as a primary economic constraint, thereby treating ad load and placement as strategic decisions directly linked to revenue performance.

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ThinkAnalytics offers 5 products in the ad tech and services and media tech industries. ThinkAnalytics's product portfolio comprises of marketer and agency technology, video data and analytics and video processing and playout.

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ThinkAnalytics's revenues were less than $25M in 2024. Caretta Research has split ThinkAnalytics's revenue into 4 different product categories, the largest of which is personalisation and recommendation. For full access to ThinkAnalytics's revenue breakdown subscribe to Caretta Portal.

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Mar

23rd

2026

10:27

Emerging Tech, B2B Tag

What If? > ThinkAnalytics

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Thinkanalytics

Feb

20th

2026

09:50

Big Data/Analytics

Why Content Intelligence Is the Missing Layer in TV Advertising > ThinkAnalytics

For years, TV advertising has been powered by audience data. Demographics. Panels. Third-party overlays. Modeled segments. But while the industry invested heavily in understanding who the viewer is, it often overlooked something just as powerful: What the viewer is watching — and why it matters.

Thinkanalytics

Feb

18th

2026

18:30

Emerging Tech, B2B Tag

Data moves from analysis to execution in broadcast advertising

Weekly insights on the technology, production and business decisions shaping media and broadcast. Free to access. Independent coverage. Unsubscribe anytime. First Name Last Name Your Email Address (Required) Broadcasters have moved data from the back end of advertising campaigns to the front.

NewscastStudio

Jan

27th

2026

10:41

Emerging Tech

AI and the Media Revolution: A Look Ahead to 2026

January has only just come to an end, but we are already looking ahead to the next IBC, which takes place as usual at the Amsterdam RAI in September. In the meantime, Content Everywhere companies are polishing their crystal balls and making predictions about what might lie ahead for the video and streaming industry during the next 12 months.

Evergent

Jan

26th

2026

18:30

Emerging Tech, B2B Tag

AI and the media revolution: A look ahead to 2026

A number of themes have emerged, one of which, of course, is AI. Here, it's interesting to note how conversations about AI are evolving beyond the hype of recent years, and towards more practical applications of the technology.

IBC UK

Jan

25th

2026

18:30

Emerging Tech, B2B Tag

Viewer tolerance replaces inventory growth as primary yield constraint in streaming

The industry’s approach to advertising yield optimization has shifted from maximizing inventory to managing viewer tolerance as a hard economic limit. Media companies are now treating ad load and placement as strategic decisions tied directly to revenue performance, not secondary user experience considerations.

NewscastStudio

Jan

22nd

2026

03:32

B2B Tag

Industry Insights: How audience data is redefining TV advertising performance > ThinkAnalytics

Thinkanalytics

Jan

12th

2026

18:30

Emerging Tech, B2B Tag

Industry Insights: How audience data is redefining TV advertising performance

Data is no longer a supporting layer in TV advertising, it is becoming the operating system. Part two of this Industry Insights roundtable examines how broadcasters are using data, analytics and automation to sharpen ad targeting, improve campaign performance and redefine how inventory is valued.

NewscastStudio

Jan

7th

2026

18:30

Emerging Tech, B2B Tag

Industry Insights: How addressable advertising moves from theory to scale

As advertising shifts further toward streaming and addressable delivery, execution is becoming as important as strategy. Part three of this Industry Insights roundtable focuses on how broadcasters are operationalizing monetization through dynamic ad insertion, addressable advertising and unified workflows across linear and digital platforms.

NewscastStudio

Dec

24th

2025

17:50

Artificial Intelligence

Bitmovin & ThinkAnalytics deliver intelligent video personalisation

Through a new strategic partnership, Bitmovin’s AI Scene Analysis has been integrated into ThinkAnalytics’ ThinkMediaAI platform, giving streaming service providers an enhanced way to transform raw video into rich, structured metadata that fuels smarter recommendations and deeper viewer engagement.

Asia-Pacific Broadcasting+

Dec

21st

2025

18:30

Management Changes, B2B Tag

ThinkAnalytics appoints Senior Vice President of Advertising

ThinkAnalytics has appointed James Shears as Senior Vice President of Advertising. In this role, Shears will lead the global strategy and commercial expansion of ThinkAnalytics’ advertising solutions. According to ThinkAnalytics, Shears brings more than 20 years of experience across TV, streaming media and data-driven advertising. Before joining ThinkAnalytics, he served as Vice President (VP) of Business Development and Client Partnerships at XR Extreme Reach.`

IBC UK

Dec

15th

2025

18:30

Emerging Tech, B2B Tag

2026 streaming outlook: Bundles, creators and the battle for attention

As audiences fragment across platforms and formats, 2026 is shaping up as a year when vertical video, creator-led discovery, and smarter packaging to attract wider audiences look set to define winning streaming strategies. Subscription models are becoming more adaptive as operators respond to tighter household budgets and subscription fatigue.

CSI Magazine

ThinkAnalytics's customers primarily consist of telecoms companies. Examples of ThinkAnalytics's customers include Deutsche Telekom, Vodafone and Telstra. ThinkAnalytics has commercial and technical partners like Sony Group, Samsung Device eXperience and Gracenote.

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Analysis

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ThinkAnalytics

2024 Revenue

Founded

Headcount

Headquarters

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Ownership

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