ThinkAnalytics

https://thinkanalytics.com/
https://www.linkedin.com/company/thinkanalytics/

ThinkAnalytics, a privately owned company founded in 1996 and headquartered in the UK, provides video data analytics and recommendation engine technology. As of 2023, the company employs approximately 90 people and generates annual revenues of less than $25 million.

2024 Revenue

Founded

1996

Headcount

Headquarters

Primary Segment

Video data and analytics

Ownership

Privately Owned

Deployments

News Summary:

Dish TV India chose ThinkMediaAI to provide personalized recommendations on its Watcho OTT platform. This selection aims to enhance the viewing experience and increase user engagement and subscriber loyalty. Multiple announcements regarding this partnership were made, with no specific dates provided in the available news stories.

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ThinkAnalytics offers 5 products in the ad tech and services and media tech industries. ThinkAnalytics's product portfolio comprises of video processing and playout, video data and analytics and marketer and agency technology.

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ThinkAnalytics's revenues were less than $25M in 2024. Caretta Research has split ThinkAnalytics's revenue into 4 different product categories, the largest of which is personalisation and recommendation. For full access to ThinkAnalytics's revenue breakdown subscribe to Caretta Portal.

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Jan

25th

2026

18:30

Emerging Tech, B2B Tag

Viewer tolerance replaces inventory growth as primary yield constraint in streaming

The industry’s approach to advertising yield optimization has shifted from maximizing inventory to managing viewer tolerance as a hard economic limit. Media companies are now treating ad load and placement as strategic decisions tied directly to revenue performance, not secondary user experience considerations.

NewscastStudio

Jan

22nd

2026

03:32

B2B Tag

Industry Insights: How audience data is redefining TV advertising performance > ThinkAnalytics

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Thinkanalytics

Jan

12th

2026

18:30

Emerging Tech, B2B Tag

Industry Insights: How audience data is redefining TV advertising performance

Data is no longer a supporting layer in TV advertising, it is becoming the operating system. Part two of this Industry Insights roundtable examines how broadcasters are using data, analytics and automation to sharpen ad targeting, improve campaign performance and redefine how inventory is valued.

NewscastStudio

Jan

7th

2026

18:30

Emerging Tech, B2B Tag

Industry Insights: How addressable advertising moves from theory to scale

As advertising shifts further toward streaming and addressable delivery, execution is becoming as important as strategy. Part three of this Industry Insights roundtable focuses on how broadcasters are operationalizing monetization through dynamic ad insertion, addressable advertising and unified workflows across linear and digital platforms.

NewscastStudio

Dec

24th

2025

17:50

Artificial Intelligence

Bitmovin & ThinkAnalytics deliver intelligent video personalisation

Through a new strategic partnership, Bitmovin’s AI Scene Analysis has been integrated into ThinkAnalytics’ ThinkMediaAI platform, giving streaming service providers an enhanced way to transform raw video into rich, structured metadata that fuels smarter recommendations and deeper viewer engagement.

Asia-Pacific Broadcasting+

Dec

21st

2025

18:30

Management Changes, B2B Tag

ThinkAnalytics appoints Senior Vice President of Advertising

ThinkAnalytics has appointed James Shears as Senior Vice President of Advertising. In this role, Shears will lead the global strategy and commercial expansion of ThinkAnalytics’ advertising solutions. According to ThinkAnalytics, Shears brings more than 20 years of experience across TV, streaming media and data-driven advertising. Before joining ThinkAnalytics, he served as Vice President (VP) of Business Development and Client Partnerships at XR Extreme Reach.`

IBC UK

Dec

15th

2025

18:30

Emerging Tech, B2B Tag

2026 streaming outlook: Bundles, creators and the battle for attention

As audiences fragment across platforms and formats, 2026 is shaping up as a year when vertical video, creator-led discovery, and smarter packaging to attract wider audiences look set to define winning streaming strategies. Subscription models are becoming more adaptive as operators respond to tighter household budgets and subscription fatigue.

CSI Magazine

Dec

11th

2025

07:44

Partnerships and Alliances, Artificial Intelligence

Bitmovin and ThinkAnalytics Partner to Deliver Intelligent Video Personalization

Vienna, Austria and London, UK, December 3, 2025 – Bitmovin, the leading provider of video streaming solutions, today announced a strategic partnership with ThinkAnalytics, the global leader in AI-powered data analytics for TV and streaming. This collaboration sees the integration of Bitmovin’s AI Scene Analysis into ThinkAnalytics’ ThinkMediaAI platform, giving streaming service providers a seamless way to transform raw video into rich, structured metadata that fuels smarter recommendations and deeper viewer engagement.

The IABM

Dec

11th

2025

07:40

Management Changes, Big Data/Analytics, Artificial Intelligence, B2B Tag

ThinkAnalytics appoints James Shears as SVP of Advertising

London and Los Angeles, December 9th, 2025 — ThinkAnalytics, the global leader in AI-powered data analytics for TV and streaming, today announced the appointment of James Shears as Senior Vice President of Advertising. In this role, Shears will lead the global strategy and commercial expansion of ThinkAnalytics’ advertising solutions.

The IABM

Dec

9th

2025

21:16

Artificial Intelligence

ThinkAnalytics Hires SVP of Advertising

ThinkAnalytics Hires SVP of Advertising TV and streaming data firm ThinkAnalytics has appointed James Shears as Senior Vice President of Advertising, leading global strategy and commercial expansion for the firm's advertising solutions. The firm's ThinkMediaAI platform brings together audience, content and metadata intelligence to help media companies exploit the full value of their first-party data.

MrWeb

Dec

9th

2025

14:51

Artificial Intelligence, B2B Tag

James Shears Joins ThinkAnalytics as Senior VP, Advertising

LOS ANGELES—James Shears has joined ThinkAnalytics as senior vice president, advertising, tasked with leading global strategy and commercial expansion of the company’s AI-powered A 20-year veteran of TV, streaming and data-driven advertising, Shears most recently was vice president of business development and client partnerships at XR Extreme Reach.

TVTechnology

Dec

9th

2025

00:00

Artificial Intelligence, B2B Tag

Webinar to study Agentic AI Metadata Enrichment

ThinkAnalytics is partnering with Broadband TV News for a new webinar examining how agentic AI metadata enrichment can boost engagement and discovery for TV and streaming operators. The fireside chat, titled Agentic AI Metadata Enrichment to super-charge engagement and discovery, takes place on 11 December at 15.00 in London (15.00 GMT / 16.00 CET).

Broadband TV News

ThinkAnalytics's customers primarily consist of telecoms services, telecoms and broadcast television and radio companies. Examples of ThinkAnalytics's customers include BBC, Telus and Deutsche Telekom. ThinkAnalytics has commercial and technical partners like MoEngage, Gracenote and Samsung Device eXperience.

Analysis

Data

Analysis

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ThinkAnalytics

2024 Revenue

Founded

Headcount

Headquarters

Primary Segment

Ownership

Deployments

News Summary:

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