ThinkAnalytics, a privately owned company headquartered in the United Kingdom, was founded in 1996. The company has approximately 90 employees and reported $15.1M in revenue as of 2024. It specializes in video data and analytics, functioning as a recommendation engine and analytics provider.

Revenue

Founded

1996

Headcount

83

Headquarters

United Kingdom

Primary Segment

Video data and analytics

Ownership

Privately Owned

Deployments

60

News Summary:

On May 25, 2026, Knowledge Network selected ThinkAnalytics to transform its siloed content metadata and viewer signals into actionable TV intelligence. This integration enables Knowledge Network to deliver personalized discovery, drive engagement, and unlock content investment value by personalizing user experiences through anonymized profiling and a dynamic user interface that continuously updates based on evolving viewer preferences. Earlier, on May 19, Peter Docherty of ThinkAnalytics participated in the Connected TV World Summit, joining leaders from Virgin Media O2, Vodafone Group, and Telenet to discuss how operators can create differentiated viewing experiences in the fragmented streaming landscape through personalization, curation, and local relevance.

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ThinkAnalytics offers 5 products in the ad tech and services and media tech industries. ThinkAnalytics's product portfolio comprises of video processing and playout, marketer and agency technology and video data and analytics.
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ThinkAnalytics's revenues were less than $25M in 2024. Caretta Research has split ThinkAnalytics's revenue into 4 different product categories, the largest of which is personalisation and recommendation. For full access to ThinkAnalytics's revenue breakdown subscribe to Caretta Portal.
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ThinkAnalytics's customers primarily consist of telecoms companies. Examples of ThinkAnalytics's customers include Telstra, Vodafone and Deutsche Telekom. ThinkAnalytics has commercial and technical partners like Sony Group, Gracenote and Samsung Device eXperience.

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