ContentWise, a privately owned company headquartered in Italy, is a subsidiary of Moviri. Founded in 2007, the company employs approximately 40 individuals and reported $3.9M in revenue as of 2024. ContentWise specializes in video data and analytics, providing frontend personalisation technology specifically for pay TV operators.
On June 15, 2026, ContentWise reported on generative AI recommendations, stating that after more than 20 years of benchmarking diverse academic and commercial approaches against industrial performance criteria, solutions like the 2010 Netflix Prize winner were "useless for production." Previously, on June 11, the company discussed developing voice agents for media and streaming, noting that past issues with TV voice interaction originated from a lack of user and content context behind the microphone, rather than hardware. Earlier, on March 23, ContentWise examined why most Large Language Models (LLMs) fail in TV personalization, explaining that while LLMs aim to bridge collaborative filtering and semantic content understanding using deep semantic embeddings, traditional systems primarily rely on user behavior. On the same day, ContentWise observed at OTT Question Time Live 2026 that the industry had concluded its "experimentation" phase, entering a "Seventh Major OTT Cycle" focused on planned, measured, and repeatable growth.
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ContentWise offers 5 products in the ad tech and services and media tech industries. ContentWise's product portfolio comprises of marketer and agency technology and video data and analytics.
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ContentWise's revenues were less than $10M in 2024. Caretta Research has split ContentWise's revenue into 3 different product categories, the largest of which is personalisation and recommendation. For full access to ContentWise's revenue breakdown subscribe to Caretta Portal.
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ContentWise's customers primarily consist of telecoms companies. Examples of ContentWise's customers include Telefonica, TIM Italia and Sky Group. ContentWise has commercial and technical partners like 3SS and Comcast Technology Solutions (CTS).
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