ContentWise is a privately owned company headquartered in Italy, operating as a subsidiary of Moviri. Founded in 2007, the company employs approximately 40 individuals and reported $5.4M in revenue as of 2025. Functioning as a provider of video data and analytics, ContentWise specializes in frontend personalisation technology for pay TV operators.
On September 10, 2026, Personal Argentina launched "Programas," a new section on its Flow pay-TV and streaming platform dedicated to discovering content across its live channels and electronic program guide, utilizing ContentWise technology. Previously, on September 9, Media Press Group (MPG) and ContentWise successfully completed a joint project, delivering an integrated content recommendation solution for Orange Belgium. Earlier, ContentWise attended IBC2026, focusing on how AI agents require consistent platform features such as recommendations, search, similar items, and viewer preferences to streamline integration efforts.
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ContentWise offers 5 products in the media tech and ad tech and services industries. ContentWise's product portfolio comprises of marketer and agency technology and video data and analytics.
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ContentWise's revenues were less than $10M in 2025. Caretta Research has split ContentWise's revenue into 3 different product categories, the largest of which is personalisation and recommendation. For full access to ContentWise's revenue breakdown subscribe to Caretta Portal.
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ContentWise's customers primarily consist of telecoms companies. Examples of ContentWise's customers include TIM Italia, Telefonica and Sky Group. ContentWise has commercial and technical partners like 3SS and Comcast Technology Solutions (CTS).
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