Astro Malaysia Holdings, also known as Astro, is a publicly owned company headquartered in Malaysia. Founded in 1996 with approximately 5,060 employees, the company operates as a tier 1 media tech buyer and reported $673.3M in revenue as of 2024. Functioning as an entertainment holding company in the media industry, Astro Malaysia Holdings specializes in telecoms, with business segments including Television, Radio, Home-shopping, and other related services.
Astro Malaysia Holdings' streaming service, Sooka, became available to all CelcomDigi Postpaid and Prepaid customers on March 17, 2026, as CelcomDigi integrated it into its StreamMORE lineup to expand its premium digital entertainment offerings. Earlier, on January 30, Astro pre-recorded its flagship "All Things All Right Cool Da Da New Year Countdown Party" (Astro CNY Countdown Gala 2026) at IJM RIMBAYU, attracting nearly 10,000 attendees. In December 2025, Astro reported its third quarter (Q3FY26) earnings for the period ended October 31, 2025, noting an 81% decline in net profit and a 7.2% year-on-year revenue drop to RM695.6 million from RM749.7 million, attributed to softer subscription and advertising income alongside higher financing costs. Despite the annual decline, the company reported a 2% quarter-on-quarter revenue increase to RM696 million for Q3FY26, driven by an uptick in advertising, higher licensing income, and continued broadband growth.
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Astro Malaysia Holdings offers 8 products in the media and telecoms services industry. Astro Malaysia Holdings's product portfolio comprises of media and TV services, telecoms and broadcast television and radio.
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Astro Malaysia Holdings's revenues were $673.3M in 2024. Caretta Research has split Astro Malaysia Holdings's revenue into 5 different product categories, the largest of which is enterprise broadband and voice, which represents 32% of Astro Malaysia Holdings's revenue.
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Examples of Astro Malaysia Holdings's suppliers include Samsung Device eXperience, IBM and Google.
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Astro Malaysia Holdings currently holds 116 broadcasting rights for sports competitions including golf, field hockey, sailing, tennis, futsal, climbing, multi-sport, athletics, cricket, soccer | association football, cycling, basketball, rugby union, cyclo-cross, motorsports, aquatics and swimming, beach soccer, snooker, marathon, badminton and horse racing.
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