Imagine Communications

http://www.imaginecommunications.com
https://www.linkedin.com/company/imagine-communications/

Imagine Communications, also known as Harris, is a privately owned company headquartered in the United States. It is a subsidiary of Lumine Group and has subsidiaries including Marketron, Pixel Power, and RGB Networks. Founded in 1922, it employs approximately 570 individuals and reported $170.0M in revenue as of 2024. Its main product is live production. The company provides video infrastructure, advertising systems, and workflow management solutions for the media and entertainment industry. Formed in 2014 when The Gores Group acquired Harris Broadcast and split it, Imagine Communications focuses on media software and networking. The company enables major broadcasters, MVPDs (Multichannel Video Programming Distributors), and media enterprises to transition to IP-based and cloud-native workflows.

2024 Revenue

Founded

1922

Headcount

577

Headquarters

United States

Primary Segment

Live production

Ownership

Privately Owned

Deployments

178

News Summary:

On September 17, 2026, an Imagine Communications executive blog series, following IBC2026, discussed strategies for practical AI implementation in media workflows, noting a prevalent debate among organizations regarding whether to rebuild or AI-enable existing systems. This discussion followed the company's participation at IBC2026, held from September 11–14 in Amsterdam, where Imagine showcased new capabilities for its XVR high-density media server. Demonstrations included real-time graphics, master control switching, newsroom integration, AI-assisted playout, and Media Exchange Layer (MXL) interoperability. Earlier, on September 10, ELTA Technology Co. Ltd., a Taiwanese sports and entertainment broadcaster, modernized its playout facility with an integrated solution from Imagine Communications, featuring the ADC automation and Nexio+ AMP video servers, to support reliable, fast-turnaround sports operations for live coverage and 24/7 programming.

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Imagine Communications offers 40 products in the media tech industry. Imagine Communications's product portfolio comprises of media cloud and storage, video processing and playout, video business systems, tV and streaming ad tech and live production.

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Imagine Communications's revenues were less than $250M in 2024. Caretta Research has split Imagine Communications's revenue into 14 different product categories, the largest of which is linear playout. For full access to Imagine Communications's revenue breakdown subscribe to Caretta Portal.

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Sep

22nd

2026

03:41

Imagine Communications

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Imagine Communications

Sep

17th

2026

11:54

Regulations and Policies

Imagine Communications

Sep

17th

2026

03:40

Artificial Intelligence, Events and Conferences

IMAGINE EXECUTIVE BLOG SERIES IBC2026: Making AI practical — Three things i’m taking away from the show

AI-enabling your workflows is not the same as rebuilding them One of the most important debates I had this week, and I had it more than once, was this: when organizations decide to embrace AI, should they refactor their workflows from the ground up, or should they AI-enable the workflows they already have? A meaningful number of people I spoke with were leaning toward starting over entirely.

Imagine Communications

Sep

12th

2026

00:01

Events, Artificial Intelligence, B2B Tag, Events and Conferences

Imagine showcases next-generation XVR playout capabilities at IBC

Imagine Communications is set to showcase new capabilities for its XVR high-density media server at IBC2026, taking place from September 11–14 at RAI Amsterdam. The company will demonstrate the latest developments, including real-time graphics, master control switching, newsroom integration, AI-assisted playout and Media Exchange Layer (MXL) interoperability.

BroadcastPro Middle East

Sep

10th

2026

14:45

Regulations and Policies

Imagine Communications

Sep

10th

2026

02:30

Emerging Tech, B2B Tag

ELTA TV Modernizes Playout with Imagine Communications for Coverage of Record-Breaking Global Football Tournament

Integrated Workflow Delivers Reliable, Fast-Turnaround Sports Operations for Demanding Live Coverage and 24/7 Programming TAIPEI, Taiwan — ELTA Technology Co., Ltd., a leading Taiwanese sports and entertainment broadcaster, has modernized its playout facility with an integrated solution centered on Imagine Communications’ industry-proven ADC™ automation and Nexio+™ AMP video servers.

Imagine Communications

Sep

9th

2026

22:30

Events, Emerging Tech, Artificial Intelligence, B2B Tag, Events and Conferences, New Offerings

Imagine Communications Showcases the Next Evolution of XVR

At IBC2026 (stand 1.B73), Imagine Communications is demonstrating the latest advances to its XVR high-density media server. New capabilities include real-time graphics and master control switching – delivering a true integrated playout chain. Imagine will also demonstrate Media Exchange Layer (MXL) interoperability and AI-augmented playout operations, further establishing XVR as a full-featured integrated channel engine designed from the ground up for high-frequency, fast-turnaround broadcast workflows.

Content+Technology

Sep

9th

2026

06:30

Events, Emerging Tech, B2B Tag, Events and Conferences, New Offerings

Imagine Communications Showcases The Next Evolution of XVR

Imagine Communications Showcases The Next Evolution of XVR At IBC2026 (Sept. 11-14, RAI Amsterdam, Stand #1.B73), Imagine Communications is demonstrating the latest advances to its XVR™ high-density media server, which is proven in successful production, playout, and news operations across the industry.

4RFV UK

Sep

8th

2026

09:05

Emerging Tech, B2B Tag

The Journey to Sell: Why Imagine Communications Chose Lumine Group as a Permanent Owner

Why Imagine Chose to Sell Imagine’s customers, who are broadcasters, station groups, video distributors, and streaming platforms, are living through their own upheaval. Consolidation, new partnerships, and a scramble for audience attention and advertising revenue that used to belong to them alone.

Lumine Group

Sep

6th

2026

00:15

Events, Emerging Tech, Artificial Intelligence, Events and Conferences, New Offerings

Imagine Communications to showcase Magellan PanelFlex at IBC

Imagine Communications will showcase the latest developments across its control technology portfolio at IBC2026, including the new Magellan PanelFlex, designed to give operators more flexible control over IP, cloud and hybrid production environments. The company will demonstrate the technology at the RAI Amsterdam from September 11–14, highlighting how its control tools can help broadcasters and media organisations manage increasingly complex infrastructures while creating a path toward AI-enabled workflows and Dynamic Media Facilities.

BroadcastPro Middle East

Sep

4th

2026

05:32

Events, Emerging Tech, Artificial Intelligence, Events and Conferences, New Offerings

Imagine Communications to launch Magellan PanelFlex control surface at IBC2026

Imagine Communications will introduce Magellan PanelFlex, a new addition to its control portfolio, at IBC2026 (11–14 September 2026, RAI Amsterdam). The company will also show new AI-enabled features across its wider range of control tools for IP, cloud and hybrid media operations, alongside a route towards what it terms Dynamic Media Facilities (DMF).

SVG Europe

Sep

3rd

2026

09:30

Events, Emerging Tech, Artificial Intelligence, Events and Conferences

Imagine Communications To Showcase AI And MCP Strategy At IBC 2026

Imagine is approaching AI from an operational and workflow-centric perspective through a structured three-element framework: embedding operational assistive machine learning (ML) capabilities where they create immediate, measurable value; introducing Model Context Protocol (MCP) interfaces that give AI systems secure, governed access to Imagine platforms; and longer-term development of AI agents that can interact with media workflows in auditable ways — ensuring the trusted core products customers have relied on for decades remain a stable foundation.

The Broadcast Bridge

Imagine Communications's customers primarily consist of telecoms network infrastructure, higher Education and telecoms companies. Examples of Imagine Communications's customers include Sky Group, University of Michigan and Ericsson. Imagine Communications has commercial and technical partners like Deltatre, Sinclair Broadcast Group and Amazon Web Services (AWS). Imagine Communications has suppliers like MainConcept.

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Analysis

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Imagine Communications

2024 Revenue

Founded

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