Imagine Communications

http://www.imaginecommunications.com/
https://www.linkedin.com/company/imagine-communications/

Founded in 1922 (under a previous name), Imagine Communications is a privately held US company with approximately 580 employees. Its primary focus is live production technology, generating less than $250 million in revenue in 2023. The company develops digital solutions for advertising, enabling features such as on-demand viewing, interactive television, personalized broadcasting, improved bandwidth efficiency, enhanced video quality, targeted advertising, and personalized audio.

2024 Revenue

Founded

1922

Headcount

574

Headquarters

Primary Segment

Live production

Ownership

Privately Owned

Deployments

131

News Summary:

Imagine Communications will showcase IP-based production and cloud-driven efficiencies at WABE 2025. On September 4th, 2025, and at IBC2025 (September 12-15, RAI Amsterdam, stand 1.B73), Imagine Communications launched XVR, a new line of scalable playout engines. XVR engines are designed to streamline the launch and management of broadcast-quality linear and live streaming channels across on-premise, hybrid, and cloud environments. These engines run on Linux foundations and leverage data center technologies for deployment. The company's expertise in powering broadcast operations informed the development of XVR.

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Imagine Communications offers 41 products in the ad tech and services and media tech industries. Imagine Communications's product portfolio comprises of media cloud and storage, video business systems, video processing and playout, tV and streaming ad tech, marketer and agency technology, live production and content supply chain.

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Imagine Communications's revenues were less than $250M in 2024. Caretta Research has split Imagine Communications's revenue into 17 different product categories, the largest of which is linear playout. For full access to Imagine Communications's revenue breakdown subscribe to Caretta Portal.

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Jan

26th

2026

18:30

Management Changes, B2B Tag

Pebble appoints Nagle-Smith

Pebble has appointed Paul Nagle-Smith as vice president for customer fulfilment, strengthening its senior leadership focus on customer delivery and operational performance. In the role, Nagle-Smith will lead end to end project delivery and services, supporting deployments for customers worldwide and long-term client success.

Advanced Television

Jan

20th

2026

15:25

B2B Tag

In Ad Tech, Trust is the Metric that Matters Most

As the media industry becomes increasingly fragmented, global broadcasters are looking to ad tech solutions to simplify workflows across linear and digital and help them achieve sustainable profitability. Technology now underpins almost every part of the advertising business from yield optimization to SSAI delivery to cross-platform measurement.

Imagine Communications

Jan

19th

2026

19:28

Emerging Tech, B2B Tag

Need ST 2110 Playout with 1080p Support?

We’ve got an XVR for that! In this one-minute video, James Rivers, Playout Technical Architect at Imagine, walks through how XVR delivers ST 2110 playout with full 1080p support, helping you transition to IP workflows without sacrificing performance, reliability, or flexibility.

Imagine Communications

Jan

19th

2026

19:28

B2B Tag

Looking for 2110 Ingest at 1080?

Imagine Communications

Jan

12th

2026

18:30

Emerging Tech, B2B Tag

Industry Insights: How audience data is redefining TV advertising performance

Data is no longer a supporting layer in TV advertising, it is becoming the operating system. Part two of this Industry Insights roundtable examines how broadcasters are using data, analytics and automation to sharpen ad targeting, improve campaign performance and redefine how inventory is valued.

NewscastStudio

Jan

11th

2026

19:30

B2B Tag

Steve Reynold's 5 Media Tech Predictions for 2026

Consolidation has been part of the media landscape for decades, but in 2026, it moves squarely to the center of the conversation. Large-scale transactions are no longer speculative — they’re increasingly viewed as signals of where the market is headed.

Imagine Communications

Jan

8th

2026

12:00

Artificial Intelligence, B2B Tag

Video Processing Platform Market to Hit USD 29.36 Billion by 2033, Driven by Streaming Expansion and AI-Based Video Technologies

The video processing platform market is growing as demand rises for streaming, live video, and enterprise communication, with the U.S. segment expanding from USD 3.76 billion in 2025E to USD 11.76 billion by 2033 amid advances in AI-driven encoding and cloud-based scalability.

India Shorts

Jan

7th

2026

18:30

Emerging Tech, B2B Tag

Industry Insights: How addressable advertising moves from theory to scale

As advertising shifts further toward streaming and addressable delivery, execution is becoming as important as strategy. Part three of this Industry Insights roundtable focuses on how broadcasters are operationalizing monetization through dynamic ad insertion, addressable advertising and unified workflows across linear and digital platforms.

NewscastStudio

Jan

7th

2026

03:46

The year ahead: what will 2026 mean for media delivery, consumption and security?

Igor Oreper, chief strategy officer, Bitmovin For me, two industry trends defined 2025—the rapid maturity of ad-supported streaming and a shift from growth-at-all-costs to operational discipline. AVoD and live ad monetisation continued to expand, driven by audience price sensitivity and advertiser demand for premium, addressable inventory, yet the balancing act for providers between delivering at scale and maximising ad revenue remains.

TVBEurope

Jan

6th

2026

18:30

Emerging Tech

Industry Insights: How monetization models are being rebuilt for streaming-first audiences

As audiences continue to move fluidly between subscription, ad-supported and free streaming environments, broadcasters are rethinking how revenue is created, packaged and sustained. Part one of this Industry Insights roundtable examines how monetization strategies are shifting in response to changing viewer expectations, advertiser demands and competitive pressure from digital-native platforms.

NewscastStudio

Jan

5th

2026

08:30

B2B Tag

CTV: Everything, Everywhere All at Once

TV broadcasters are moving at an accelerating pace down the NextGen TV track, well ahead of any opportunity to leverage ATSC 3.0 at mass audience scale.

TVTechnology

Jan

4th

2026

13:22

Events, Emerging Tech, B2B Tag

Imagine Communications

FOMEX serves as a global platform for media innovators to build partnerships, exchange insights, and discover the next generation of media technology. Imagine is proud to be an official exhibitor at FOMEX 2026, showcasing our latest technologies and solutions designed to help broadcasters and media companies modernize, scale, and thrive in today’s rapidly evolving landscape.

Imagine Communications

Imagine Communications's customers primarily consist of enterprise and telecoms software, telecoms services and higher Education companies. Examples of Imagine Communications's customers include Ericsson, North Carolina State University and Sky Group. Imagine Communications has commercial and technical partners like Sinclair Broadcast Group, Deltatre and Amazon Web Services (AWS).

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Analysis

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Imagine Communications

2024 Revenue

Founded

Headcount

Headquarters

Primary Segment

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Deployments

News Summary:

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