The R&A, a privately owned organization headquartered in the UK, operates as a tier 1 media tech buyer. Founded in 2004 as a merger between the Royal and Ancient Golf Club of St. Andrews (founded in 1754) and the Women's Golf Association, the company employs approximately 230 individuals and focuses on spectator sports. The R&A functions as the governing body for golf in most countries globally, with the exception of the United States and Mexico, which are governed by the United States Golf Association (USGA). Its responsibilities include setting the rules of golf, organizing championships, and promoting the sport worldwide. The organization is based in St. Andrews, Scotland, a location known as the "home of golf."
On March 15, 2026, The R&A and Accenture announced a new six-year partnership, establishing Accenture as the Official Business and Technology Consulting Partner of The R&A and an Official Patron of The Open, AIG Women’s Open, and ISPS HANDA Senior Open until 2031. Previously, on February 24, The R&A signed England Golf’s Respect in Golf pledge, underscoring its commitment to ensuring golf is open, welcoming, and inclusive, which forms a central part of England Golf’s broader movement for equality, diversity, and inclusion. This followed The R&A's February 23 announcement of venues for its 2027 amateur championships and international matches, including Royal Portrush, host of The 153rd Open, for the 132nd Amateur Championship from June 14–19.
The R&A offers 5 products in the media and telecoms services and sports industries. The R&A's product portfolio comprises of golf and media and TV services.
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The R&A sells broadcasting rights of its 4 golf competitions to 28 companies globally, covering 8 countries. The R&A's rights holders include Telefonica.
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