European Tour, also known as DP World Tour Golf, is a privately owned company headquartered in the UK. Founded in 1972, the organization employs approximately 510 individuals and functions as a tier 1 media tech buyer. The company specializes in spectator sports. It operates as a men's professional golf tour in Europe, also legally known as the PGA European Tour or the European Tour Group, and is currently titled the DP World Tour for sponsorship reasons. The organization also operates the European Senior Tour, which caters to players aged 50 or older, and the developmental Challenge Tour, which is the second tier of men’s professional golf in Europe.
On September 18, 2026, the DP World Tour confirmed the return of three historic tournaments, including the Hong Kong Open, the Deutsche Bank Singapore Open (April 15-18), and the Open de Portugal|Cascais-Lisboa (May 13-16), as part of its 2027 global schedule. Previously, on September 17, the GCC announced it would host six events on the 2027 DP World Tour schedule, with the region staging four consecutive weeks of golf at the start of the year and the Race to Dubai again concluding in the UAE in November. Earlier, on September 16, the Deutsche Bank Singapore Open, set for April 15-18 at The Serapong course, was highlighted as a significant milestone in the new tri-partite partnership between the Asian Tour, DP World Tour, and PGA Tour, noting its co-sanctioning by the DP World Tour and Asian Tour. The DP World Tour released its 2027 schedule earlier that day, detailing the additions of tournaments like the Singapore Open (now presented by Deutsche Bank) and the Hong Kong Open, both co-sanctioned with the Asian Tour.
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European Tour (DP World Tour Golf) offers 3 products in the sports and media and telecoms services industries. European Tour (DP World Tour Golf)'s product portfolio comprises of golf and media and TV services.
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Examples of European Tour (DP World Tour Golf)'s suppliers include Tata Communications, HCLTech and Amazon Web Services (AWS).
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European Tour (DP World Tour Golf) sells broadcasting rights of its 3 golf and video streaming competitions to 17 companies globally, covering 4 countries. European Tour (DP World Tour Golf)'s rights holders include Telefonica.
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