European Tour, also known as DP World Tour Golf, is a privately owned company headquartered in the UK. Founded in 1972, the organization employs approximately 510 individuals and functions as a tier 1 media tech buyer. The company specializes in spectator sports. It operates as a men's professional golf tour in Europe, also legally known as the PGA European Tour or the European Tour Group, and is currently titled the DP World Tour for sponsorship reasons. The organization also operates the European Senior Tour, which caters to players aged 50 or older, and the developmental Challenge Tour, which is the second tier of men’s professional golf in Europe.
The DP World Tour co-sanctioned the Genesis Scottish Open with the PGA TOUR at the Renaissance Club, an event that has served as a preparatory tournament before The Open Championship for many years. On July 7, 2026, the Scottish Open established a new sustainability benchmark by powering significant sections of the tournament site with green hydrogen, generating zero emissions. The Fan Village’s main stage and merchandise shop operated on solar power, with the main hydrogen compound utilizing two 250kWh hydrogen power units and an integrated Battery Energy Storage System. Previously, on June 17, 2026, the DP World Tour, alongside the R&A, joined the PGA Tour and the USGA in issuing a key statement ahead of the US Open.
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European Tour (DP World Tour Golf) offers 3 products in the media and telecoms services and sports industries. European Tour (DP World Tour Golf)'s product portfolio comprises of golf and media and TV services.
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Examples of European Tour (DP World Tour Golf)'s suppliers include Tata Communications, Amazon Web Services (AWS) and HCLTech.
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European Tour (DP World Tour Golf) sells broadcasting rights of its 3 golf and video streaming competitions to 17 companies globally, covering 4 countries. European Tour (DP World Tour Golf)'s rights holders include Telefonica.
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