LIV Golf, a privately owned organization headquartered in the United Kingdom and functioning as a tier 1 media tech buyer, was founded in 2021 with approximately 190 employees. The organization specializes in professional golf, known for hosting a series of global tournaments featuring both individual and team competitions.
LIV Golf CEO Scott O’Neil announced on September 16, 2026, major changes to the 2027 tournament format and that the league would enter Chapter 11 bankruptcy proceedings to restructure its business. Previously, on September 15, PGA Tour commissioner Brian Rolapp stated the PGA Tour would not easily welcome back LIV golfers, disappointing those hoping for a "sweetheart deal" similar to one taken by Brooks Koepka earlier in the year. This followed Rory McIlroy's questioning of LIV Golf’s long-term appeal on September 10, suggesting the DP World Tour could benefit from the return of players who switched to the Saudi-backed circuit, especially after the "failure of its first edition" reportedly left players owed millions of dollars, amidst proposals for a "LIV 2.0" revamp. Earlier on September 9, LIV Golf was racing to re-sign golfers under new terms where players would swap claims for millions in past contracts for equity in a new circuit, aiming to clinch a $300 million bankruptcy rescue. That same day, the league filed a 'Chapter 11' petition in New Jersey, with high-profile stars, including Jon Rahm and Bryson DeChambeau, reportedly waiting to collect over £30 million in unpaid money after its Saudi Arabian backers announced in April that they were pulling funding.
LIV Golf offers 2 products in the sports and media and telecoms services industries. LIV Golf's product portfolio comprises of golf and media and TV services.
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LIV Golf sells broadcasting rights of its golf competitions to 13 companies globally, covering 2 countries. LIV Golf's rights holders include Telefonica.
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