LIV Golf

https://www.livgolf.com/
https://www.linkedin.com/company/liv-golf/

LIV Golf, a privately owned entity headquartered in West Palm Beach, Florida, and Knutsford, United Kingdom, was founded in 2021, and employing approximately 190 individuals, reported $72.2M in revenue as of 2023, and operates as a tier 1 media tech buyer. The organization specializes in golf, known for hosting a series of global tournaments featuring both individual and team competitions.

Revenue

Founded

2021

Headcount

190

Headquarters

Primary Segment

Golf

Ownership

Privately Owned

News Summary:

On May 1, 2026, Donald Trump supported the reintroduction of LIV Golf players onto the PGA Tour, following the league's announcement that the Saudi Public Investment Fund (PIF) would withdraw its funding. Earlier that day, LIV Golf secured exclusive broadcast rights for its 2026 season in South Asia with Sony Pictures Networks India. The agreement will see all 14 events of the 2026 LIV Golf calendar televised live on Sony Sports Network and streamed on Sony LIV. Previously, on April 30, Bryson DeChambeau reaffirmed his commitment to the league, despite signs of its uncertain future. This follows Jordan Spieth's expressed uncertainty regarding welcoming LIV Golf players back to the PGA Tour. Spieth's comments came after the PIF officially announced on April 30 its withdrawal of over $5 billion in financial backing provided to the breakaway tour since 2022, placing LIV Golf's future into significant doubt.

Similar Companies

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LIV Golf offers 2 products in the sports and media and telecoms services industries. LIV Golf's product portfolio comprises of golf and media and TV services.

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LIV Golf's revenues were less than $100M in 2023. Caretta Research has split LIV Golf's revenue into 2 different product categories, the largest of which is golf. For full access to LIV Golf's revenue breakdown subscribe to Caretta Portal.

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May

27th

2026

05:45

Events, B2B Tag

LIV Golf Korea sees increase in strategic commercial partnerships and market engagements

Busan event celebrates South Korean culture through localized corporate and fan-focused experiential activations Retail footprint expands with multi-day New Era pop-up activation in Seoul ahead of tournament week BUSAN, SOUTH KOREA – LIV Golf today announced the expanded corporate partnership network supporting this week’s LIV Golf Korea 2026 event, highlighting the league's growing corporate presence in East Asia.

LIV Golf

May

26th

2026

09:45

B2B Tag

Kim embraces Korean heritage in Busan

BUSAN, South Korea – When Anthony Kim steps onto the fairways of Asiad Country Club this week, he won't just be playing for a leaderboard. He'll be playing for his daughter and for a piece of himself he's carried since long before his remarkable comeback.

LIV Golf

May

26th

2026

03:58

Capital Investment, Funding Activities, B2B Tag

"That's the reality" - Bryson DeChambeau opens up on poor major form and LIV's survival

Bryson DeChambeau says he's giving it his all to help LIV Golf secure its long-term future. In April, Saudi Arabia's Public Investment Fund announced it was no longer willing to finance the venture after the conclusion of the 2026 campaign.

GolfMagic

May

21st

2026

11:11

Sports Rights Updates

Sony Pictures Networks India and LIV Golf Forge New Broadcast Partnership for 2026 Season

BusinessWire India New York [US]/ Mumbai (Maharashtra) [India], April 29: LIV Golf, the global golf league blending world-class competition with entertainment and culture to grow the game worldwide, announced today a new broadcast partnership with Sony Pictures Networks India (SPNI).

Big News Network

May

21st

2026

11:00

Partnerships and Alliances, Sports Rights Updates

Sony Pictures Networks India and LIV Golf Forge New Broadcast Partnership for 2026 Season

Shanghai News

May

20th

2026

08:30

B2B Tag

LIV cash crunch hits Asian Tour, as Korea Open cuts planned US$500,000 prize money boost

The LIV injection would have pushed the total prize fund from around US$1 million (HK$7.8 million) to a record US$1.5 million for the historic tournament first played in 1958. However, on Wednesday, it released a statement saying: “The Asian Tour can confirm the prize money for the Kolon Korea Open has been revised to the original amount of 1.4 billion Korean won (US$1 million), the same as last year.

South China Morning Post China

May

20th

2026

05:32

Funding Activities, B2B Tag

LIV’s Latest Survival Ploy Makes No Sense

This whole LIV scene reminds me of the Underpants Gnomes of South Park. The Gnomes had a business plan. Step 1 was to collect underpants. Step 3 was profit. Step 2? They weren’t sure yet. Rest assured that meetings would be called and committees would be formed to uncover an answer.

Mygolfspy

May

20th

2026

05:28

B2B Tag

Jon Rahm set to lose nearly £1m from PGA Championship prize money winnings

Jon Rahm finished runner-up at the PGA Championship 2025, earning around £1.5m — but after US federal and Pennsylvania state taxes, plus caddie fees, the Spaniard is set to pay nearly £1m in deductions Top golfer Jon Rahm is set to lose nearly £1m in prize money from his PGA Championship winnings in 2025.

Daily Star

May

20th

2026

01:00

Capital Investment, Funding Activities, Bankruptcy, B2B Tag

Golf-LIV Golf focused on long-term funding solution amid reports of potential bankruptcy plan

By Frank Pingue May 19 (Reuters) - LIV Golf said on Tuesday it remains focused on securing a transaction that positions the organisation for the long-term in response to a report that said the rebel circuit has begun laying the groundwork for a potential U.S. bankruptcy filing as a last resort if it fails to raise new funds.

Live Mint

May

19th

2026

21:48

B2B Tag

Late flight forces ex-LIV golfer, 26, to surrender a US Open place as he tries to rebuild his career

Former LIV golfer Eugenio Chacarra remarkably withdrew from the running to be on the backup list for next month's US Open - all because of a late flight to Belgium. The 26-year-old was competing for a place in the field at the third major of the year on Monday and was in a six-man playoff for the final place at Shinnecock Hills in Southampton, New York.

MailOnline

May

18th

2026

01:19

B2B Tag

Peter Uihlein, Graeme McDowell qualify for U.S. Open; 7 advance in England

(Photo credit: Jack Power-Imagn Images) Peter Uihlein, Tom Kim of South Korea and Graeme McDowell of Northern Ireland headlined the nine players to earn U.S. Open tee times Monday via final qualifying in Dallas. Caleb Surratt won a six-for-one playoff among players at 3 under that determined the final spot.

China News.Net

May

18th

2026

01:19

B2B Tag

Peter Uihlein, Graeme McDowell qualify for U.S. Open; 7 advance in England

South Korea News

Examples of LIV Golf's suppliers include Salesforce, Champion Data and Encompass Digital Media.

Example Suppliers

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LIV Golf sells broadcasting rights of its golf competitions to 13 companies globally, covering 2 countries. LIV Golf's rights holders include Telefonica.