LIV Golf, a privately owned entity headquartered in West Palm Beach, Florida, and Knutsford, United Kingdom, was founded in 2021, and employing approximately 190 individuals, reported $72.2M in revenue as of 2023, and operates as a tier 1 media tech buyer. The organization specializes in golf, known for hosting a series of global tournaments featuring both individual and team competitions.
LIV Golf announced its return to South Africa and Steyn City for 2027, following a recent record-setting event in the region. The organization reported that its 14-event global schedule has generated over $1 billion in economic impact for host cities worldwide, supporting tourism, hospitality, and local communities, while achieving an international broadcast reach exceeding 900 million. On March 20, 2026, during the third round of LIV South Africa, Jon Rahm's opening tee shot in the left rough resulted in an embedded-ball ruling, highlighting an officiating gray area as rules officials confirmed his ball had embedded in its own pitch mark, granting him free relief. Previously, on March 18, 2026, SuperSport partnered with LIV Golf to broadcast the inaugural LIV Golf Africa tournament, LIV Golf South Africa, live to viewers globally from March 19 to 22, 2026.
LIV Golf offers 2 products in the media and telecoms services and sports industries. LIV Golf's product portfolio comprises of golf and media and TV services.
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LIV Golf's revenues were less than $100M in 2023. Caretta Research has split LIV Golf's revenue into 2 different product categories, the largest of which is golf. For full access to LIV Golf's revenue breakdown subscribe to Caretta Portal.
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LIV Golf sells broadcasting rights of its golf competitions to 12 companies globally, covering 2 countries. LIV Golf's rights holders include Telefonica.
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