LIV Golf, a privately owned entity headquartered in West Palm Beach, Florida, and Knutsford, United Kingdom, was founded in 2021, and employing approximately 190 individuals, reported $72.2M in revenue as of 2023, and operates as a tier 1 media tech buyer. The organization specializes in golf, known for hosting a series of global tournaments featuring both individual and team competitions.
DN Solutions announced its partnership with LIV Golf Korea 2026 on June 29, serving as the Official Tournament Partner and exclusive Official Machine Tools Partner for the event, reinforcing its association with the sport through advanced manufacturing expertise. Previously, on June 28, Greg Norman addressed discussions regarding a potential merger between the PGA Tour and LIV Golf, noting that these talks had not materialized despite LIV Golf's reported success in Australia and the PGA Tour's international expansion interests. Earlier in the month, on June 17, LIV Golf CEO Scott O'Neil stated the league is exploring options to raise new funds, following the withdrawal of financial support from its main backer, the Saudi Public Investment Fund, with groundwork laid for a potential U.S. bankruptcy filing if new capital is not secured.
LIV Golf offers 2 products in the media and telecoms services and sports industries. LIV Golf's product portfolio comprises of golf and media and TV services.
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LIV Golf's revenues were less than $100M in 2024. Caretta Research has split LIV Golf's revenue into 2 different product categories, the largest of which is golf. For full access to LIV Golf's revenue breakdown subscribe to Caretta Portal.
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LIV Golf sells broadcasting rights of its golf competitions to 13 companies globally, covering 2 countries. LIV Golf's rights holders include Telefonica.
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