Salesforce

Salesforce

http://www.salesforce.com
https://www.linkedin.com/company/salesforce/

Salesforce, a publicly owned company founded in 1999 and headquartered in the US, is a provider of enterprise and telecoms software. Its main product is a customer relationship management (CRM) platform. As of 2024, the company employed approximately 69,800 people and generated annual revenues exceeding $1 billion.

2024 Revenue

Founded

1999

Headcount

69,795

Headquarters

US

Primary Segment

Enterprise and telecoms software

Ownership

Publicly Owned

Deployments

2

News Summary:

On October 1st, 2025, a webinar detailed how El Jannah, a restaurant chain, used Salesforce to undergo a digital transformation, overcoming initial challenges with data quality. A webinar on October 8th, 2025, focused on using agentic AI to improve small and medium-sized businesses. Two webinars on October 21st and 22nd, 2025, respectively, highlighted Agentforce. The October 21st webinar discussed three use cases for Agentforce in loyalty programs. The October 22nd webinar addressed the application of Agentforce for small businesses, emphasizing the use of AI to improve marketing and sales alignment. Salesforce's "Customer Zero" initiative with Agentforce, which improved sales productivity and customer service, involved lessons learned in agent testing, data fidelity, and human-AI partnerships.

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Salesforce offers 4 products in the ad tech and services, enterprise tech, telecoms tech and media and telecoms services industries. Salesforce's product portfolio comprises of marketer and agency technology, media and TV services, enterprise and telecoms software and generative AI.

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Salesforce's revenues were $37.9B in 2024. Caretta Research has split Salesforce's revenue into 4 different product categories, the largest of which is enterprise and telecoms CRM, which represents 100% of Salesforce's revenue.

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Jan

20th

2026

18:30

pay.com.au taps into Agentforce to accelerate growth and innovation.

Data 360 and Agentforce unlock efficiency and new innovation. Data 360 provides a foundation for pay.com.au’s continued growth and innovation. The platform unifies and harmonises account information, engagement data, and payment data from pay.com.au’s platform. So, pay.com.au now has a full 360-degree view of its customers, including whether they are business owners or employees, and how they earn and redeem points.

Salesforce Australia

Jan

19th

2026

18:30

Artificial Intelligence, B2B Tag

Personal AI Use Triggers Surge in Workplace Confidence Across Australia and New Zealand – Salesforce Research

SYDNEY, Australia – January 20, 2026 – Salesforce, the world’s #1 AI CRM, today revealed new research that shows a fundamental shift in the Australian and New Zealand (ANZ) workforce: employees are bringing their “at-home” AI habits to the office, driving a surge in workplace confidence and a demand for sophisticated enterprise tools.

Salesforce Australia

Jan

13th

2026

18:30

Artificial Intelligence, B2B Tag

Increase Your Marketing Qualified Lead Pipeline

Finding qualified, sales-ready leads is more difficult than ever. The B2B buying journey has gone dark: buyers are increasingly turning to tools like ChatGPT to conduct research independently, only surfacing to speak to sales teams once they are ready to make a final purchase.

Salesforce Australia

Jan

12th

2026

18:30

New Offerings, Artificial Intelligence, B2B Tag

Salesforce Announces the General Availability of Slackbot – Your Personal Agent for Work

AI has changed our personal lives, answering any question, unleashing our creativity, and delivering tailored insights with a simple prompt. But in the workplace, AI hasn’t yet been so transformative — bogged down by unintuitive interfaces, fragmented across multiple teams and tools, beset by hallucinations and inconsistency, and lacking the context that the workplace demands.

Salesforce Australia

Jan

8th

2026

18:30

Artificial Intelligence, B2B Tag

From Generative to Agentic AI in Financial Services

How Banking, Insurance & Wealth organisations are moving from experimentation to executionFins AI POV The pilot phase is over. Discover how intelligent agents are redefining productivity, trust, and value in the Agentic Era. The Third Major Shift is Here We are entering the Agentic Era.

Salesforce Australia

Jan

4th

2026

18:30

Emerging Tech, B2B Tag

Getting Started with AI: Use Cases, Data Readiness, and What to Do First

Making AI work for your business takes more than the right tools—it requires a clear plan, trustworthy data, and the right internal alignment. Join Irina Gutman, Global AI Practice Leader, and Tom Burre, one of Salesforce’s CTOs in our newest role focused on AI strategy and innovation, as they share how top organizations are moving from vision to execution with a focus on practical, scalable steps.

Salesforce Australia

Dec

18th

2025

10:13

Emerging Tech, B2B Tag

How Slackbot and AI in Slack help teams move faster and work smarter

Upcoming Webinar 2026-01-14T23:00Z On-Demand Webinar AI shouldn’t be another tool to manage — it should work where you do. At Slack, we’ve built AI directly into the flow of work to help every employee work smarter, faster, and more effectively.

Salesforce Australia

Dec

17th

2025

10:00

Emerging Tech, B2B Tag

Copy of Small Business Innovation from Dreamforce 2025

Salesforce has tools for every small business looking to grow. From marketing, sales, service, and more. Join us as we explore the latest and greatest tools and strategies straight from Dreamforce - all to empower your growth business today.

Salesforce Australia

Dec

16th

2025

18:30

Artificial Intelligence, B2B Tag

The #1 AI CRM Meets ChatGPT

At Dreamforce, we introduced Agentforce Sales, reimagining the CRM with autonomous agents that help you sell faster, smarter, and more efficiently. It has already begun transforming how teams work within Salesforce. But modern work doesn’t happen in just one tab.

Salesforce Australia

Dec

15th

2025

18:30

Artificial Intelligence, B2B Tag

Let’s Talk: How Conversation Design Enables the Agentic Enterprise

Conversation design is critical infrastructure, because users will quickly abandon any AI tool they don’t see as trustworthy. Since natural language is messy and unpredictable, agents must be designed to “fail gracefully” by admitting limits and fixing misunderstandings without breaking the flow.

Salesforce Australia

Dec

15th

2025

08:40

Emerging Tech, B2B Tag

3 Steps to get started with Agentforce Marketing

At Dreamforce 2025, we introduced new Marketing Cloud capabilities that unlock smarter, more efficient marketing with Agentforce. Now, join us for a live webinar to dive deeper into getting started.

Salesforce Australia

Dec

13th

2025

09:40

Emerging Tech, B2B Tag

How Humans & Agents Simplify Data Security and Accelerate Compliance

Featured Speakers: Mark Wigham, Product Management Director, Salesforce Jelani Hutchins-Belgrave, Senior Product Manager, Salesforce As security threats rise and global regulations evolve, protecting sensitive data and navigating compliance is becoming increasingly complex. Introducing our AI-powered agents, designed to help you manage security and compliance with intelligence, speed, and confidence.

Salesforce Australia

Examples of Salesforce's suppliers include Automattic, Criteo and Amazon Web Services (AWS).

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