Adobe

http://adobe.com
https://www.linkedin.com/company/adobe/

Adobe is a publicly owned US-based multinational software company founded in 1982. Employing over 35,420 people, Adobe specializes in software development for marketing and media solutions. Its products include video editing software for both enterprise and consumer markets, along with analytics and advertising solutions related to video. In 2024, the company reported revenues exceeding $1 billion.

2025 Revenue

Founded

1982

Headcount

35,415

Headquarters

Primary Segment

Generative AI

Ownership

Publicly Owned

Deployments

News Summary:

Chyron released Prime 5.2, enhancing integration with Adobe After Effects and Adobe Illustrator, allowing faster live broadcasts using directly imported designs. LinkedIn partnered with Adobe to launch new ad products aimed at improving B2B video marketing engagement. Adobe Firefly's video model received updates, including improved motion fidelity, video controls, and sound effects; new generative AI models from external developers also became available. A report indicated that U.S. consumers spent $24.1 billion online during Prime Day (July 8-11, 2025), a 30.3% year-over-year increase. Adobe also made available over 11GB of free sound effects to users with an Adobe account on June 24, 2025.

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Adobe offers 11 products in the enterprise tech, ad tech and services, media tech and telecoms tech industries. Adobe's product portfolio comprises of video processing and playout, RTB and programmatic, data, targeting and identity, conferencing, ecommerce and customer journey technology, audio, graphics, generative AI, production and post production, marketer and agency technology, enterprise and telecoms software and ad measurement and verification.

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Adobe's revenues were $23.8B in 2025. Caretta Research has split Adobe's revenue into 21 different product categories, the largest of which is aI generative editing, which represents 23% of Adobe's revenue.

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Jan

16th

2026

08:11

Awards and Recognitions, Emerging Tech, B2B Tag

Adobe Honored for Building Immersive Video That Works in the Real World by PVC News Staff, for Adobe

Adobe was honored with a Technology & Engineering Emmy® for 360-Degree Consumer Video Capture, Editing, and Presentation Technologies, alongside other industry contributors including GoPro, Insta360, Google, Apple, and ByteDance. This award recognizes the engineering work behind making immersive video practical in the real world—from capture, through post-production, to final delivery.

ProVideo Coalition

Jan

11th

2026

23:30

Emerging Tech, B2B Tag

Working Faster Without Breaking the Brand by PVC News Staff, for Adobe

In-house video teams tend to feel pressure throughout their day. The work increases, the requests stack up, and brand rules become more precise. At the same time, expectations around polish never stop. Each deliverable still needs to look intentional and finished.

ProVideo Coalition

Jan

7th

2026

09:12

B2B Tag

Gen AI Creative Is Not Replacing Designers Anytime Soon

I spend a lot of time using AI in my role as a marketer, and have tried to use it as a tool for creative development. After testing dozens of tools, I’ve come to the conclusion that true generative AI creative platforms have a major flaw.

MediaPost

Jan

7th

2026

05:51

Emerging Tech, B2B Tag

Entertainment Leaders Amp Up Discussions About AI, Creators & Innovative Tech At CES

LAS VEGAS (AP) — The world’s largest tech showcase does not come without theatrics. Innovations and gadgets like a lollipop that sings to you as you consume it, a laundry-folding robot and a “smart” LEGO brick have stolen the spotlight so far at CES 2026 .

TVNewsCheck

Jan

2nd

2026

03:33

Artificial Intelligence, B2B Tag

The year ahead: leading industry figures on AI and associated technologies in 2026

Michael Lantz, CEO, Accedo Macroeconomic recovery has unfortunately been slower than expected and consumer demand did not see the significant pickup that had been hoped for. Although the industry as a whole has experienced growth, this has come largely from major investment in data centres and other infrastructure as part of the AI gold rush.

TVBEurope

Dec

30th

2025

03:30

Artificial Intelligence, B2B Tag

Screen Age: Adapting To Fit: The Transcoding Challenge

Like other foundational elements of AV (Audio Video) workflow, transcoding has become even more critical in the streaming era. Both delivery to mobile devices and cloudification is already adding futher complexity, while the role of AI with its scope for automating and enhancing the efficiency of the process at various points adds even more.

The Broadcast Bridge

Dec

24th

2025

18:39

Artificial Intelligence, B2B Tag

Adobe 'Orchestrates' AI, Eyes Dynamic Reasoning

Adobe plans to integrate more dynamic reasoning into its AI agentic agents, with the ability to automatically determine how to work across platforms and other agents to execute cross-workflows and accomplish more autonomously. Agent Orchestrator, through the Adobe Experience Platform, will manage the processes.

MediaPost

Dec

16th

2025

02:44

Artificial Intelligence, B2B Tag

Adobe updates Firefly with new AI video creation tools and unlimited generations for a limited time by PVC News Staff, for Adobe

Adobe has updated Firefly, Adobe’s online suite of AI tools and generators. Adobe aims to give users a single place for the best, industry-leading models for creative projects, and then provide options to fine‑tune the results with the creative tools and controls built right into Firefly.

ProVideo Coalition

Dec

4th

2025

18:30

Emerging Tech, B2B Tag

OUP India teams with Adobe to boost digital learning in schools

New-age textbooks blend creativity, coding and real-world tech skills for learners NEW DELHI: Oxford University Press India has taken a bold step in strengthening digital literacy by partnering with Adobe to upgrade its next-generation computer science curriculum.

IndianTelevision

Dec

4th

2025

04:18

B2B Tag

SBS Future Frames to Support Emerging First Nations Video Editing Talent

Future Frames will support a selected applicant with the opportunity to build their craft and take the next step in their career through an intensive three-week development program at SBS in Sydney on Cammeraygal Country. They’ll be provided with practical training and mentorship from SBS and NITV editors, along with access to professional equipment and software with the support of Adobe.

Content+Technology

Dec

3rd

2025

18:42

B2B Tag

Adobe’s Denise Colella Makes the Case for AI as ‘Enhancer, not Replacement’ for Human Creativity – Beet.TV

ORLANDO, FL — Artificial intelligence functions as a tool that handles mechanical and repetitive tasks, freeing human creators to focus on imagination, storytelling, and artistic expression that only humans can deliver. “AI is an enhancer, not a replacement of the human,” Denise Colella, VP, Global Digital Strategy Group at Adobe, told Beet.TV contributor David Kaplan at the ANA Masters of Marketing conference.

Beet.TV

Nov

20th

2025

05:03

Artificial Intelligence, B2B Tag

What’s The (Sem)Rush?; AI’s Insights Are Out Of Sight

Engine Upgrade Adobe has acquired SEO tech business Semrush in a $1.9 billion deal, The Wall Street Journal reports. As the Journal notes, Adobe’s been making feature updates for search optimization lately, but that’s not the kind of SEO (or SEM) that Semrush is best known for.

AdExchanger

Adobe's customers primarily consist of physical retail and telecoms companies. Examples of Adobe's customers include Aon, Comcast Corporation and The Home Depot. Adobe has commercial and technical partners like Google, LiveRamp and Omnicom Media Group. Examples of Adobe's suppliers include Criteo, Dentsu Creative and Stagwell.

Analysis

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Analysis

Data

Adobe

2025 Revenue

Founded

Headcount

Headquarters

Primary Segment

Ownership

Deployments

News Summary:

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