News Summary:
On September 18, 2026, Channel 4 and Paramount reached a long-term commercial partnership, effective from 2027, under which Channel 4 Sales will manage advertising across Paramount's UK portfolio, including Channel 5. This agreement marks the first time ad sales for both public service broadcasters have unified, aiming to offer greater scale for advertisers and support continued investment in British programming. Separately, on July 22, 2026, TNT Sports secured the live media rights for the Commonwealth Games, ending 76 years of BBC coverage. This development came after Channel 5 announced on July 10, 2026, that it signed a deal with TNT Sports to broadcast the Opening Ceremony of the Glasgow Commonwealth Games live, with streaming also available on its on-demand platform. Earlier, on July 3, 2026, Channel 5 stated its intention to broadcast highlights of the Tour de France, as anticipation builds for the 2027 edition set to return to Britain with stages planned from Edinburgh to Carlisle, Keswick to Liverpool, and Welshpool to Cardiff.
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