ViewLift, a privately owned company headquartered in the US, was founded in 2008 and operates with approximately 120 employees. The company reported $13.0M in revenue as of 2024. Functioning as a tier 2 media tech buyer, ViewLift specializes in video business systems, providing a full-service digital content distribution platform. This platform enables media companies, sports leagues and teams, education providers, and others to monetize their content through native branded apps on major OTT devices, including web, mobile, TV-connected devices, Smart TVs, and gaming consoles.
On March 9, 2026, ViewLift renewed its Bronze sponsorship with SVG Europe, emphasizing its cloud-based platform that powers live and on-demand video distribution for sports media and entertainment brands globally, including the NHL, Fox Sports, and the Professional Fighters’ League. Previously, on March 4, ViewLift partnered with the Florida Panthers and Scripps Sports to launch the ‘Quarter Season Pass’ on Panthers Plus, providing subscribers access to all remaining locally televised games for the 2025-26 season. Earlier, on January 22, ViewLift collaborated with Avalara to integrate compliance into operations, designed to assist digital and streaming platforms with global expansion and the management of communications tax risks impacting profitability. This followed an article published on January 21 by ViewLift CEO Rick Allen, where he discussed emerging challenges and opportunities across global sports broadcasting for 2026, noting that 2025 primarily focused on integration efforts.
ViewLift's customers primarily consist of broadcast television and radio companies. Examples of ViewLift's customers include Nexstar Media Group, NBCUniversal and Tegna. ViewLift has commercial and technical partners like Vizio and Harmonic. ViewLift has suppliers like Harmonic.
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