Primary Segment
Broadcast television and radio
News Summary:
On February 23, 2026, Viaplay Group secured all broadcast rights to the English Football League (EFL) Championship across every Nordic market in a new multi-year agreement. This deal, extending until 2028, solidifies Viaplay's position as a destination for English football in the region, ensuring the Viaplay streaming platform will broadcast every Championship match live, including Play-Off Semi-Finals and the Play-Off Final. Earlier on the same day, Sweden’s media regulator, the Swedish Agency for the Media, awarded licenses for the country’s three commercial FM networks for an eight-year licensing period beginning in August. Viaplay Group’s Rix FM retained its national network through 2034 as part of this award.
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Viaplay Group's revenues were $1.8B in 2025. Caretta Research has split Viaplay Group's revenue into 2 different product categories, the largest of which is linear (thematic channel groups), which represents 84% of Viaplay Group's revenue.
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Viaplay Group currently holds 167 broadcasting rights for sports competitions including ice hockey, kickboxing, table tennis, combat sports, golf, ten-pin bowling, field hockey, padel and pickleball, futsal, volleyball, fishing, darts, athletics, soccer | association football, cricket, basketball, winter sports, rugby union, motorsports, ice skating, handball, sports sublicensing, baseball, pool billiards, snooker, rugby league and horse racing.
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