Viaplay Group

https://www.viaplaygroup.com/
https://www.linkedin.com/company/viaplaygroup/

Viaplay Group AB (publ), formerly known as Nordic Entertainment Group (NENT Group), is a publicly owned Swedish media and entertainment company founded in 2018. Headquartered in Stockholm, it employs approximately 1740 people and generated over $1 billion in revenue in 2024. The company's operations include the Viaplay and Viafree streaming services, advertising-supported television and radio channels, V pay-TV channels, and the Viaplay Studios production arm. Viaplay Group originated as a spin-off from MTG and is listed on the Stockholm Stock Exchange. While its offerings are diverse, a significant portion of its content focuses on winter sports.

2024 Revenue

Founded

2018

Headcount

1,739

Headquarters

Sweden

Primary Segment

Broadcast television and radio

Ownership

Publicly Owned

Deployments

News Summary:

On July 17, 2025, Viaplay Group initiated written procedures for approval from holders of its outstanding medium-term notes maturing in 2028, with ISINs SE0011426220, SE0012676138, and SE0013104957. This approval was received on July 31, 2025. Separately, Viaplay Group announced the appointment of Caroline Lord Skarplöth as Program Director for its radio operations, effective September 29. Lord Skarplöth has over 20 years of experience in programming, marketing, and sales within the radio and television industries.

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Viaplay Group offers 4 products in the media and telecoms services industry. Viaplay Group's product portfolio comprises of media and TV services and broadcast television and radio.

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Viaplay Group's revenues were $1.7B in 2024. Caretta Research has split Viaplay Group's revenue into 2 different product categories, the largest of which is linear (thematic channel groups), which represents 83% of Viaplay Group's revenue.

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Jan

13th

2026

06:30

B2B Tag

Q3 2026 Report

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Viaplay Group

Jan

13th

2026

06:30

B2B Tag

Q2 2026 Report

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Viaplay Group

Dec

1st

2025

10:00

Management Changes, B2B Tag

Viaplay Group utser Jonas Karlén som EVP och VD för Viaplay Group Sverige

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MFN

Nov

30th

2025

18:30

Management Changes, Corporate Restructuring, B2B Tag

Viaplay names Karlén to lead Swedish business

Viaplay Group has appointed Jonas Karlén as executive vice president and CEO Viaplay Group Sweden, giving him overall responsibility for the company’s Swedish operations. The role has until now been shared by co-CEOs Johan Johansson and Christian Albeck, who will return their focus to group positions.

Broadband TV News

Nov

28th

2025

06:47

B2B Tag

2025 Annual General Meeting

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Viaplay Group

Nov

28th

2025

06:43

Financial Results, B2B Tag

Q4 and full year 2025 report

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Viaplay Group

Nov

17th

2025

03:56

CT_Monitor Company

Viaplay takes full ownership of satellite TV group Allente

Viaplay takes full ownership of satellite TV group Allente NEWS BRIEF: Viaplay Group has completed its acquisition of Nordic satellite television provider Allente Group, having struck a deal to purchase Telenor’s remaining 50% stake in the company for SEK1.1bn (US$103m) in July.

C21Media

Nov

13th

2025

18:30

Financial Results, Corporate Restructuring, Emerging Tech, CT_Monitor Company

News in brief

Viaplay Group has completed the acquisition of Telenor’s remaining 50% stake in Allente Group, giving it full ownership of the Nordic TV and broadband provider. The SEK 1.1 billion (EUR100m) cash transaction, first announced in July 2025, strengthens Viaplay’s position in its core Nordic market.

CSI Magazine

Nov

13th

2025

18:30

Financial Results, Funding Activities, CT_Monitor Company

Viaplay assumes full ownership of Allente

Media company Viaplay Group has finalized the acquisition of the remaining 50 percent of shares in Allente Group, becoming the sole owner of the business. The news was announced in a press release. The deal, initially announced on July 17, sees Telenor as the seller.

Broadcast & CableSat

Nov

13th

2025

13:00

CT_Monitor Company

Viaplay Group completes acquisition of remaining 50 percent of Allente Group and assumes full ownership

Viaplay Group AB (publ) (“Viaplay Group” and the “Group”) has today, through a wholly-owned subsidiary, completed its acquisition of Telenor Communication II AS’s 50 percent stake in Allente Group (“Allente”), a leading provider of television services delivered via satellite (DTH) and broadband, as per the agreement announced on 17 July 2025, for a cash consideration of SEK 1.1 billion, thereby becoming the sole owner of Allente.

Viaplay Group

Nov

13th

2025

13:00

CT_Monitor Company

Viaplay Group slutför förvärvet av resterande 50 procent i Allente Group och övertar fullt ägande

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MFN

Nov

12th

2025

18:30

CT_Monitor Company

Viaplay Takes Full Ownership of Allente Group

Viaplay Group completed its purchase of the 50% stake it does not own in Allente Group from Telenor's Telenor Communication II. Costs related to the transaction will be finalized and included in...

MarketScreener

Examples of Viaplay Group's suppliers include IBM, Adobe and IMG.

Example Customers

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Viaplay Group currently holds 168 broadcasting rights for sports competitions including athletics, motorsports, cricket, field hockey, padel and pickleball, pool billiards, kickboxing, rugby league, golf, rugby union, baseball, ice hockey, snooker, fishing, table tennis, combat sports, sports sublicensing, darts, volleyball, ten-pin bowling, handball, winter sports, ice skating, futsal, soccer | association football, basketball and horse racing.