Primary Segment
Broadcast television and radio
News Summary:
On May 1, 2026, Viaplay Group extended its exclusive rights to the men's UEFA Champions League in Denmark, alongside its exclusive rights to the UEFA Europa League and UEFA Conference League in Norway and Finland. These new agreements will run for four years, from fall 2027 through 2031. Earlier, on April 22, 2026, the company released its Q1 2026 interim report for January–March, which showed core operations net sales of SEK 5278 million (pro forma SEK 5399 million), stable on an organic basis. Core operation EBITDA before ACI and IAC reached SEK 101 million (pro forma SEK 86 million).
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Viaplay Group's revenues were $1.8B in 2025. Caretta Research has split Viaplay Group's revenue into 2 different product categories, the largest of which is linear (thematic channel groups), which represents 84% of Viaplay Group's revenue.
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Viaplay Group currently holds 167 broadcasting rights for sports competitions including ice hockey, table tennis, pool billiards, motorsports, kickboxing, handball, cricket, soccer | association football, winter sports, rugby league, futsal, basketball, ten-pin bowling, golf, field hockey, horse racing, ice skating, volleyball, combat sports, sports sublicensing, padel and pickleball, baseball, fishing, athletics, snooker, rugby union and darts.
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