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News Summary:
Viaplay Group appointed Caroline Lord Skarplöth as Vice President Radio on August 26, 2026, making her responsible for the day-to-day operations of Viaplay Group Radio. She succeeded Christer Modig, who transitioned to Senior Vice President Radio and Senior Strategic Advisor. Previously, on July 18, 2026, Viaplay Group reported second-quarter 2026 core operations EBITDA of SEK 458 million, an increase from SEK 133 million year-over-year. The report noted digital advertising growth continued to outpace a structural decline in linear television advertising, despite overall advertising sales growth falling to 0.2%. This followed the company's Q2 2026 interim report on July 17, 2026, which indicated its transformation plan was on track, emphasizing the sale of Dutch operations to focus the Group on the Nordics and reduce net debt.
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Viaplay Group's revenues were $1.8B in 2025. Caretta Research has split Viaplay Group's revenue into 2 different product categories, the largest of which is sports sublicensing, which represents 72% of Viaplay Group's revenue.
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Viaplay Group currently holds 172 broadcasting rights for sports competitions including soccer | association football, ice skating, ice hockey, pool billiards, baseball, ten-pin bowling, rugby union, horse racing, fishing, athletics, volleyball, futsal, handball, field hockey, motorsports, golf, darts, table tennis, padel and pickleball, rugby league, combat sports, basketball, sports sublicensing, kickboxing, snooker, winter sports and cricket.
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