Parrot Analytics is a Privately Owned company headquartered in the US. Founded in 2013, with approximately 60 employees, the company reported $9.0M in revenue as of 2024. Functioning primarily in the technology, information, and internet sectors, Parrot Analytics is an audience demand analytics company specializing in content analytics for the attention economy.
On September 3, 2026, the National Association of Latino Independent Producers (NALIP) integrated Parrot Analytics' global audience demand metrics into its evaluation process for the NALIP Awards and its ongoing analysis of series, films, and talent performance across platforms. This initiative followed NALIP's announcement on September 1 of its partnership with Parrot Analytics, which commenced with an audience data analysis for the NALIP Awards and established an ongoing study of how series, films, and talent perform across various platforms and markets.
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Parrot Analytics's customers primarily consist of broadcast television and radio and content rights companies. Examples of Parrot Analytics's customers include MBC Group and Viaplay Group.
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