Parrot Analytics, a privately owned company headquartered in the US, was founded in 2013 and employs approximately 60 individuals. The company reported $9.0M in revenue as of 2024. Operating in the Technology, Information, and Internet sectors, Parrot Analytics functions as an audience demand analytics company for the attention economy, focusing on content analytics.
On April 29, 2026, data from Parrot Analytics' Content London 2025 presentation revealed a media landscape in transition, identifying sports as a dominant content category, noting the rise of non-English content, and highlighting new global reach for British shows. Previously, on April 19, 2026, Parrot Analytics published a "Parrot Perspective" piece examining "The $110 Billion Gamble: Does 'WarnerMount' Have the Demand to Survive its Debt?" This followed a strategic partnership announced on April 5, 2026, with Alcon Media Group. The collaboration integrates Parrot Analytics’ global cross-platform entertainment analytics and content valuation tools into Alcon’s decision-making across film, television, interactive, and publishing, designed to provide a unified global view of audience demand and independent valuation for Alcon's content portfolio.
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Parrot Analytics's customers primarily consist of broadcast television and radio companies. Examples of Parrot Analytics's customers include MBC Group and Viaplay Group.
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