Comscore, a publicly owned company headquartered in the US, was founded in 1999. With approximately 1080 employees, the company reported $357.5M in revenue as of 2025. Functioning as a tier 1 media tech buyer, Comscore specializes in ad measurement and verification, focusing on media analytics and audience measurement.
On September 10, 2026, Comscore’s latest surveys for July 2026 indicated that the Italian online audience remained stable at 46.1 million unique visitors but experienced a significant increase in usage intensity, solidifying the trend of digital consumption migrating to smartphones and highlighting social media's role as a primary engagement channel. Previously, on September 9, Comscore participated in the IAB CreatorFronts, joining the Culture Genesis team on stage to discuss the value of creator-led tentpoles for brands and advertisers. Earlier, on September 4, Comscore announced new capabilities from Comscore AI Intelligence, enabling brands and publishers to measure sponsored chat-based advertising and establish its impact on digital traffic, engagement, and consumer behavior. This expansion provides new insights for quantifying how AI interactions affect traffic engagement and content influence, offering visibility into paid and organic brand presence across AI-powered discovery environments. On the same day, Comscore also attended the Variety Entertainment and Technology Summit in Los Angeles.
Comscore's customers primarily consist of telecoms and broadcast television and radio companies. Examples of Comscore's customers include BBC, Charter Communications and AT&T. Comscore has commercial and technical partners like Roku, Smartly.io and Amazon Web Services (AWS). Comscore has suppliers like Red Bee Media.
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