DoubleVerify, a publicly owned company headquartered in the US, was founded in 2008, employs approximately 1030 individuals, and reported $748.3M in revenue as of 2025. The company specializes in ad measurement and verification, providing digital media ad measurement and analytics.
DoubleVerify's Fraud Lab in March published a detailed investigation into AutoBait, a coordinated network of over 200 Made for Advertising domains that utilize artificial intelligence to generate clickbait content at an industrial scale. The investigation highlighted the network's operational code, which remained fully visible within the sites' JavaScript. Earlier in March, DoubleVerify strategically shifted its verification focus, moving from legacy display advertising toward emerging formats such as connected TV (CTV), social platforms, and retail media networks. This pivot reflects advertiser demand for measurable ad quality in areas experiencing the fastest ad spend growth and where measurement has been fragmented.
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DoubleVerify offers 3 products in the ad tech and services industry. DoubleVerify's product portfolio comprises of ad measurement and verification.
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DoubleVerify's revenues were $748.3M in 2025. Caretta Research has split DoubleVerify's revenue into 2 different product categories, the largest of which is cTV measurement, attribution and fraud, which represents 60% of DoubleVerify's revenue.
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DoubleVerify's customers primarily consist of search, social, and retail media and telecoms companies. Examples of DoubleVerify's customers include TikTok, Deutsche Telekom and NBCUniversal. DoubleVerify has commercial and technical partners like Meta, LinkedIn and YouTube. DoubleVerify has suppliers like Criteo.
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