DoubleVerify is a publicly owned company headquartered in the US. Founded in 2008, it employs approximately 1,030 individuals and reported $748.3M in revenue as of 2025. The company specializes in digital media ad measurement and analytics.
On September 18, 2026, DoubleVerify (DV) launched Ask Neura, a new conversational AI experience built directly into DV Pinnacle®. This feature enables advertisers and agencies to interact with DV data and insights using natural language to uncover insights and act on recommendations across social, streaming TV, and the open web. Previously, on September 17, 2026, Shahar Shoam and Lisa Toledano of the DV Fraud Lab authored an article titled "Fraud Alert! The $170 Billion Problem Hiding in CTV Apps," which discussed generative AI fraud and its implications. This followed DoubleVerify's appointment of Jason Pee as Senior Business Director in Malaysia on September 16, 2026. Pee will collaborate with brands and agencies in Malaysia and across the region, expanding DV's local operations after its market entry last year, as part of a strategic initiative to deepen its commercial presence in Southeast Asia.
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DoubleVerify offers 3 products in the ad tech and services industry. DoubleVerify's product portfolio comprises of ad measurement and verification.
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DoubleVerify's revenues were $748.3M in 2025. Caretta Research has split DoubleVerify's revenue into 2 different product categories, the largest of which is cTV measurement, attribution and fraud, which represents 60% of DoubleVerify's revenue.
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DoubleVerify's customers primarily consist of telecoms and search, social, and retail media companies. Examples of DoubleVerify's customers include Deutsche Telekom, TikTok and NBCUniversal. DoubleVerify has commercial and technical partners like LinkedIn, YouTube and Meta. DoubleVerify has suppliers like Criteo.
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