Adform is a publicly owned company headquartered in Denmark. Founded in 2002, with approximately 780 employees, it reported $116.9M in revenue as of 2025. The company operates as an ad tech provider, offering real-time programmatic marketing automation solutions, with a focus on RTB and programmatic technologies.
On September 17, 2026, Adform's ID Fusion technology helped Lenovo transform Adobe CDP audience data into scalable addressable audiences across the open web, enabling improved reach efficiency and audience recognition without sole reliance on traditional cookie-based approaches. Also on September 17, Adform became one of the technology partners for the European rollout of ChatGPT Ads, with Volkswagen and Vodafone initiating tests. This development, first highlighted on September 15, allows advertisers to integrate conversational AI into existing omnichannel campaigns using established digital advertising infrastructure. Previously, on September 11, Adform partnered with Greek beverage brand VIKOS COLA to connect with younger audiences through a unified programmatic strategy encompassing sports websites, gaming mobile apps, and livestreaming communities in Greece, including Stream22.
Adform offers 5 products in the ad tech and services industry. Adform's product portfolio comprises of RTB and programmatic and data, targeting and identity.
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Adform's revenues were $116.9M in 2025. Caretta Research has split Adform's revenue into 4 different product categories, the largest of which is demand side platform (DSP), which represents 55% of Adform's revenue.
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Adform's customers primarily consist of telecoms, newspaper Publishing and consumer electronics companies. Examples of Adform's customers include Ekstra Bladet, Vodafone Romania and Lenovo. Adform has commercial and technical partners like DoubleVerify, FreeWheel and Triton Digital.
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