Adform is a Publicly Owned company headquartered in Denmark. Founded in 2002, with approximately 780 employees, the company reported $116.9M in revenue as of 2025, and functions as a tier 1 media tech buyer. The company specializes in RTB and programmatic solutions, operating as a global ad tech company providing real-time programmatic marketing automation solutions.
On March 19, 2026, Adform’s Audience Manager powered a QNB campaign, which unfolded in two phases, initially focusing on broad brand reach and subsequently exposing the same audience across web, CTV, and IO placements using ID Fusion and CTV. Previously, on March 16, 2026, Adform became the first global demand-side platform (DSP) to have its near-term greenhouse gas reduction targets formally validated by the Science Based Targets initiative (SBTi), responding to increasing brand demands for sustainability and scrutiny of adtech infrastructure's carbon footprint. Earlier, on March 12, 2026, Wonga achieved a lower retargeting CPA by utilizing Adform's Dynamic Creative Optimization (DCO) to render personalized banners reflecting users' selected loan amounts and terms, moving away from generic finance banners. On the same day, BMW South Africa integrated CTV with Adform to address fragmented signals and inconsistent measurement in the country's surging CTV viewership, particularly leveraging SABC+.
Adform offers 4 products in the ad tech and services industry. Adform's product portfolio comprises of RTB and programmatic and data, targeting and identity.
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Adform's revenues were $116.9M in 2025. Caretta Research has split Adform's revenue into 4 different product categories, the largest of which is demand side platform (DSP), which represents 54% of Adform's revenue.
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Adform's customers primarily consist of telecoms, consumer electronics and newspaper Publishing companies. Examples of Adform's customers include Lenovo, Ekstra Bladet and Vodafone Romania. Adform has commercial and technical partners like DoubleVerify, Triton Digital and FreeWheel.
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