Adform is a publicly owned company headquartered in Denmark. Founded in 2002, with approximately 780 employees, it reported $116.9M in revenue as of 2025. The company operates as an ad tech provider, offering real-time programmatic marketing automation solutions, with a focus on RTB and programmatic technologies.
On July 8, 2026, Adform announced its continued collaboration with IAB Tech Lab to operationalize emerging standards for the next generation of agentic advertising, reinforcing its commitment to open standards. Previously, on July 7, the company strengthened its commercial leadership, appointing Daniel Neuhaus as Senior Vice President & Regional President for the DACH region and promoting Stefan Sommer to Chief Growth Officer. Neuhaus joins Adform with more than two decades of advertising technology leadership experience in the DACH region.
Adform offers 5 products in the ad tech and services industry. Adform's product portfolio comprises of RTB and programmatic and data, targeting and identity.
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Adform's revenues were $116.9M in 2025. Caretta Research has split Adform's revenue into 4 different product categories, the largest of which is demand side platform (DSP), which represents 54% of Adform's revenue.
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Adform's customers primarily consist of telecoms, newspaper Publishing and consumer electronics companies. Examples of Adform's customers include Lenovo, Vodafone Romania and Ekstra Bladet. Adform has commercial and technical partners like Triton Digital, FreeWheel and DoubleVerify.
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