Adform, a publicly owned company headquartered in Denmark, was founded in 2002 and employs approximately 780 individuals. The company reported $106.4M in revenue as of 2024, operating as a tier 1 media tech buyer. Adform specializes in RTB and programmatic solutions, providing real-time programmatic marketing automation solutions.
On March 19, 2026, Adform’s Audience Manager powered QNB's campaign, enhancing reach and efficiency with ID Fusion and CTV, facilitating a two-phase approach that first built brand reach and then exposed the same audience across web, CTV, and IO placements. Previously, on March 16, Adform became the first global demand-side platform (DSP) to have its near-term greenhouse gas reduction targets formally validated by the Science Based Targets initiative (SBTi). This validation addresses increasing brand demands for sustainability and scrutiny over adtech infrastructure's carbon footprint. Earlier, on March 12, Wonga achieved a lower retargeting Cost Per Acquisition (CPA) by employing Adform's Dynamic Creative Optimization (DCO) to generate personalized banners based on user-selected loan amounts and terms, departing from prior generic finance banners. Concurrently on March 12, BMW South Africa utilized Adform to advance its Connected TV (CTV) advertising, tackling challenges in audience targeting and retargeting on streaming platforms, where signals often appear fragmented and measurement practices inconsistent, notably leveraging SABC+.
Adform offers 4 products in the ad tech and services industry. Adform's product portfolio comprises of RTB and programmatic and data, targeting and identity.
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Adform's revenues were $106.4M in 2024. Caretta Research has split Adform's revenue into 4 different product categories, the largest of which is demand side platform (DSP), which represents 54% of Adform's revenue.
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Adform's customers primarily consist of consumer electronics, newspaper Publishing and telecoms companies. Examples of Adform's customers include Vodafone Romania, Ekstra Bladet and Lenovo. Adform has commercial and technical partners like DoubleVerify, FreeWheel and Triton Digital.
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