Exads, a privately owned company headquartered in Ireland, is part of ExoGroup. Founded in 2013, with approximately 70 employees, the company reported $17.7M in revenue as of 2024. Exads specializes in white-label ad serving solutions for agencies, publishers, and advertisers, offering customized and self-serve platforms. These platforms include sell-side and CTV ad servers, programmatic platforms such as DSPs and SSPs, retail media solutions, and ad networks.
On June 29, 2026, EXADS launched its Vertical Video (VAST) ad format, a dedicated solution designed to serve short-form vertical video ad inventory, along with a matching zone type. Previously, on June 22, the company revamped its AdSecure integration, enabling automated security scanning for advertiser campaigns to detect and act on security and quality violations. Earlier in the month, on June 16, EXADS introduced the Public API MCP Server to connect ad operations data with AI tools, allowing natural language queries for reports and data. Concurrently, EXADS expanded its targeting and statistics functionalities, incorporating new browser, operating system, and device options to provide more granular data and campaign targeting beyond the previous "Generic" grouping. This followed a June 1 guide detailing how its white-label ad server technology functions as a demand-side platform (DSP).
Exads offers 4 products in the ad tech and services industry. Exads's product portfolio comprises of RTB and programmatic.
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Exads's revenues were less than $25M in 2024. Caretta Research has split Exads's revenue into 4 different product categories, the largest of which is demand side platform (DSP). For full access to Exads's revenue breakdown subscribe to Caretta Portal.
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