Exads

Exads

http://www.exads.com
https://www.linkedin.com/company/exads/

Exads, a privately owned company headquartered in Ireland, is part of ExoGroup. Founded in 2013, with approximately 70 employees, the company reported $17.7M in revenue as of 2024. Exads specializes in white-label ad serving solutions for agencies, publishers, and advertisers, offering customized and self-serve platforms. These platforms include sell-side and CTV ad servers, programmatic platforms such as DSPs and SSPs, retail media solutions, and ad networks.

2024 Revenue

Founded

2013

Headcount

60

Headquarters

Ireland

Primary Segment

RTB and programmatic

Ownership

Privately Owned

News Summary:

On September 15, 2026, Exads added IXOPAY as its second payment orchestration platform, offering clients alternatives to Celeris, which the company introduced earlier in 2026. Previously, on August 10, 2026, Exads announced its attendance at the TES Affiliate Conference in Prague from September 25-28, 2026. This followed its recognition on August 7, 2026, as the "Best Display Advertising Platform" in the 9th annual MarTech Breakthrough Awards program, which honors innovative companies in the marketing and advertising technology industry. Earlier, on July 16, 2026, Exads addressed measurement discrepancies in real-time bidding by highlighting Billable Event Counting (BURL) for RTB, aiming to reconcile differing impression counts between buyers and supply partners. On June 29, 2026, the company launched its Vertical Video (VAST) ad format and a matching zone type, designed to serve short-form vertical video inventory for mobile engagement.

Similar Companies

Subscribe for full access to Exads's profile

Exads offers 4 products in the ad tech and services industry. Exads's product portfolio comprises of RTB and programmatic.

Subscribe for full access to Exads's products in full detail

Exads's revenues were less than $25M in 2024. Caretta Research has split Exads's revenue into 4 different product categories, the largest of which is demand side platform (DSP). For full access to Exads's revenue breakdown subscribe to Caretta Portal.

Subscribe for full access to Exads's revenue in full detail

Sep

15th

2026

06:30

Emerging Tech, B2B Tag, New Offerings

EXADS Adds IXOPAY as a Second Payment Orchestrator

Early in 2026, we introduced Celeris , our first payment orchestration platform, and explained how orchestration brings every card provider under a single integration. We are now adding a second option: IXOPAY. Having two orchestrators means EXADS clients are not tied to one platform.

Aug

10th

2026

06:30

B2B Tag, Events and Conferences, Marketing and Promotional Activities

EXADS is attending TES Affiliate Conferences in Prague

We are excited to announce that EXADS will be attending the TES Affiliate Conference from 25th - 28th September 2026.

Aug

7th

2026

06:30

Emerging Tech, B2B Tag, Award Wins

EXADS Named Best Display Advertising Platform in 2026 in MarTech Breakthrough Awards Program

DUBLIN, August 7, 2026 – EXADS, the white-label ad serving technology provider that has been developing advertising platforms since 2013, today announced that it has been selected as winner of the “Best Display Advertising Platform” award in the 9th annual MarTech Breakthrough Awards program conducted by MarTech Breakthrough, a leading market intelligence organization that recognizes the most innovative companies in the global marketing, sales and advertising technology industry today.

Jul

16th

2026

06:30

Emerging Tech, B2B Tag, Marketing and Promotional Activities, New Offerings

Counting What Counts: Billable Event Counting (BURL) for RTB

The measurement gap in programmatic Anyone who has run real-time bidding at scale knows the frustration: two partners look at the same traffic and report two different numbers. A buyer counts one set of impressions, the supply partner counts another, and the invoice sits somewhere in between.

Jun

29th

2026

01:00

Emerging Tech, B2B Tag

Vertical Video (VAST): A New EXADS Ad Format and Zone Type

Short-form vertical video is where attention sits on mobile right now. EXADS has released the Vertical Video (VAST) ad format , a dedicated format and a matching zone type to serve vertical video ad inventory the way it's meant to be served.

Jun

22nd

2026

01:00

AdSecure Integration in EXADS: Automated Security Scanning for Your Campaigns

A new EXADS integration with AdSecure lets you scan advertiser campaigns for security and quality violations, and automatically take action when something's off. What's new We've released a fully revamped AdSecure integration in EXADS. AdSecure is an automated ad verification and malvertising prevention platform built specifically for ad networks, ad platforms, publishers and advertisers.

Jun

16th

2026

01:00

Emerging Tech, Artificial Intelligence, B2B Tag

Introducing the EXADS MCP Server: Connect Your Ad Operations Data to AI Tools

AI is changing the way teams interact with data. Instead of building reports, writing queries, or navigating dashboards, users can now ask questions in natural language and get answers instantly. The new EXADS Public API MCP Server brings this AI-powered workflow to ad operations.

Jun

16th

2026

01:00

EXADS expands Targeting and Statistics with new Browsers, Operating Systems and Devices

Why we did this In Browser, Operating System and Device, the "Generic" bucket was originally there to group items with too little traffic to be worth their own line, both in campaign targeting (Step 3) and in Statistics reporting.

Jun

1st

2026

01:00

How to Use EXADS as a DSP: A Complete Guide to White-Label Demand-Side Platform Technology

Whether you're launching a new DSP business or migrating to a better ad serving solution, this guide explains how white-label ad server EXADS gives you everything you need to run a fully branded, scalable demand-side platform.

May

3rd

2026

18:30

Emerging Tech, Big Data/Analytics, B2B Tag

New Calculated Metrics Now Available in EXADS: Deeper Insights for Smarter Ad Optimization

We've been working on this one for a while. Several of our clients asked for more advanced analytics directly in the platform, and we listened. Today, we are excited to announce the release of new Calculated Metrics - a significant expansion of the analytics capabilities available in your EXADS Admin Panel.

Mar

30th

2026

18:30

What are Dynamic Contextual Ads?

Did you know that you can offer Dynamic Contextual Ads to your Advertiser and Publisher clients, when using EXADS white-label ad serving platform? Let’s take a deeper look into what are Dynamic Contextual Ads? How they work and what benefits they bring to both your Advertiser and Publisher clients.

Mar

1st

2026

18:30

Emerging Tech, B2B Tag

Custom Key Value Pairs for Precision-Level Ad Relevance

EXADS’ Custom Key Value Pairs feature enables ad networks, publishers, and advertisers to activate their own first-party data directly within the ad server. While EXADS already provides powerful standard targeting options — including Ad Zones, Browser, Contextual, Time Scheduling, Device, GEO, Keyword, Mobile Carrier, Operating System, Domain, IP, and Behavioral Retargeting — Enterprise clients can unlock even greater precision with Custom Key Value Pairs.

Exads has suppliers like AdSecure.

Example Suppliers

Subscribe for full access to Exads's profile

Analyst insight reports

The battle for consumer experience

Sports rights trends: How sports drives opportunities for media tech and service providers

The dynamics of localisation

The customer support report

Subscribe to access all analyst insight reports