Virtual Minds

Virtual Minds is a privately owned company and a subsidiary of ProSiebenSat.1 Media, headquartered in Germany. Founded in 2001, the company operates with approximately 170 employees and reported $24.3M in revenue as of 2024. The company specializes in RTB and programmatic advertising. It focuses on delivering advertising solutions across omni-channel platforms, providing tailored solutions for intelligent, targeted, and measurable advertising across all channels and screens, serving sell-side, buy-side, and hybrid needs. Its adtech solutions are developed with agility, focusing on alignment with market trends and full compliance with German and European data protection standards. Virtual Minds offers technologies including Addition (ad server), Active Agent (omnichannel DSP), The Adex (data management platform), Yieldlab (omnichannel SSP), and the Virtual Minds Media Manager (holistic TV advertising engine), which together form a modular full-stack solution for the digital advertising market. Its client base includes major publishers, TV companies and their marketing departments, agency groups, and top tier advertisers.