News Summary:
On April 29, 2026, smartclip, RTL Group’s adtech business, announced that M6 Unlimited, the advertising sales house for M6 Group, adopted its smartx ad serving and SSP technology platform. This integration makes Groupe M6’s entire digital audio advertising inventory, including content from RTL, RTL2, and Fun Radio, available through smartx. Previously, on March 3, 2026, smartclip redesigned its smartx Publisher Module, aiming to offer a more intuitive inventory cockpit that addresses the complexities of modern media operations, developed in collaboration with its publisher clients. Earlier, on February 27, 2026, smartclip Co-CEO Thomas Servatius spoke at the Future of TV Advertising Global 2025, discussing how adtech companies can effectively adopt agentic AI by focusing on solving real operational challenges. On the same day, Servatius also addressed other key trends in adtech, such as industry consolidation, ecosystem complexity, and the challenge of unifying measurement across linear TV, streaming, and online video.
Subscribe for full access to smartclip's profile
Subscribe for full access to smartclip's products in full detail 
