smartclip, a privately owned company headquartered in Germany and a subsidiary of RTL Group, was founded in 2008. The company employs approximately 140 individuals and reported $60.0M in revenue as of 2024. Functioning as an advertising solutions company, smartclip specializes in TV and streaming ad tech, with a particular focus on addressable TV advertising.
On June 16, 2026, smartclip's tenth annual Product Advisory Board (PAB) convened in Hamburg on May 20th and 21st. The PAB serves as an exclusive forum for clients and partners to align on emerging European industry trends and share how smartclip's technology addresses local market challenges. Previously, on April 29, smartclip announced that M6 Unlimited, the advertising sales house for M6 Group, adopted smartclip’s smartx ad serving and SSP technology platform. This integration made Groupe M6’s entire digital audio advertising inventory, encompassing content from RTL, RTL2, and Fun Radio, available through smartx. Earlier, on March 3, smartclip redesigned its smartx Publisher Module. Developed in collaboration with publisher clients, the revamp aimed to create a more intuitive inventory management cockpit tailored to the growing complexity of modern media operations and real workflows.
smartclip's customers primarily consist of content rights, entertainment Providers and broadcast television and radio companies. Examples of smartclip's customers include Warner Bros. Discovery, ZDF and RTL Group. smartclip has commercial and technical partners like Adobe, Amazon Ads and Google.
Subscribe for full access to smartclip's products in full detail 
