News Summary:
smartclip noted the complex landscape for scaling programmatic TV in Europe on September 9, 2026, highlighting that different regulations, technologies, market structures, and established working methods create distinct challenges across countries like Germany, France, Italy, Spain, and the UK. Previously, on August 27, 2026, the company convened its Product Advisory Board (PAB) 2026, a forum for European broadcasters and tech executives to strategically align on the future of TV and online advertising and identify technology-driven solutions for market challenges. Earlier, on August 6, 2026, the Sidekicks engineering team completed a comprehensive redesign and expansion of the AI production infrastructure at RTL Deutschland, significantly growing the platform initially established through their AI infrastructure partnership. This followed smartclip CPO Gloria Eichler's participation in a panel discussion at Cannes Lions 2026 on July 21, alongside Martin Hoberg from RTL Deutschland and Frank Vogel from Ad Alliance DE, where they discussed how broadcasters can converge linear TV and digital video through shared technology and trading models.
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