WideOrbit, a privately owned company under Lumine Group, headquartered in the US, was founded in 1999 and employs approximately 430 individuals. The company reported $150.0M in revenue as of 2024. As a tier 1 media tech buyer, WideOrbit specializes in TV and streaming ad tech, providing advertising technology and systems to the media industry.

2024 Revenue

Founded

1999

Headcount

425

Headquarters

US

Primary Segment

TV and streaming ad tech

Ownership

Privately Owned

Deployments

40

News Summary:

WideOrbit will host a Canadian Summit in Toronto on May 14, 2026, to engage with Canadian clients regarding the media industry's current landscape and future outlook, providing updates on WideOrbit initiatives, solutions, and its vision for the Canadian market, alongside industry perspectives on AI, data management, and digital revenue growth. This follows the March 2, 2026, introduction of WO Aurora, described as the next evolution of its WO Automation for Radio platform, designed for modern broadcast operations with a focus on freedom, mobility, and accessibility for content creation and delivery. On February 27, 2026, WideOrbit highlighted the importance of aligning rights strategy, ad sales execution, and revenue management technology for broadcast and streaming companies to unlock the full value of live sports, citing events such as the FIFA World Cup 2026. Earlier, on January 16, 2026, the company conducted a webinar introducing WO Cloud, a fully hosted solution providing a secure and flexible IT infrastructure optimized for WideOrbit software. Previously, on December 23, 2025, WideOrbit launched the System Effectiveness Review, a new service for WO Automation for Radio aimed at helping clients achieve more by uncovering configuration optimizations, highlighting training opportunities, and maximizing system features.

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WideOrbit offers 14 products in the connectivity and cloud, ad tech and services and media tech industries. WideOrbit's product portfolio comprises of audio, tV and streaming ad tech, enterprise cloud and marketer and agency technology.
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WideOrbit's revenues were less than $250M in 2024. Caretta Research has split WideOrbit's revenue into 7 different product categories, the largest of which is tV and streaming ad sales. For full access to WideOrbit's revenue breakdown subscribe to Caretta Portal.
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WideOrbit's customers primarily consist of higher Education, telecoms and entertainment Providers companies. Examples of WideOrbit's customers include Paramount Global, Rogers Communications and University of Florida. WideOrbit has commercial and technical partners like Comscore, Mediaocean and Amagi.

Example Customers

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Example Partners

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