WideOrbit

http://www.wideorbit.com/
https://www.linkedin.com/company/wideorbit/

WideOrbit, a privately held US-based company founded in 1999, offers advertising technology and systems to the media industry. Its primary product line focuses on real-time bidding (RTB) and programmatic advertising solutions. As of 2023, the company employs approximately 430 people and generates annual revenue of less than $250 million. WideOrbit is a subsidiary of Lumine Group.

2024 Revenue

Founded

1999

Headcount

425

Headquarters

Primary Segment

TV and streaming ad tech

Ownership

Privately Owned

Deployments

News Summary:

WideOrbit sponsored the RAB Fall Board Meeting, held October 6-7, 2025, in Carlsbad, CA, to showcase its solutions for the radio industry. A webinar was held to demonstrate new support for multiple audience rating sources (MARS) within WO Network, WideOrbit's ad sales and commercial operations platform. WideOrbit also showcased streamlined monetization solutions at IBC, focusing on cloud-hosted ad management and automation platforms designed to improve content management, monetization, and distribution. These solutions included modular options for dynamic ad insertion, automated sales workflows, and flexible distribution. The company's technology aims to support sustainable monetization and operational agility.

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WideOrbit offers 14 products in the ad tech and services, media tech and connectivity and cloud industries. WideOrbit's product portfolio comprises of marketer and agency technology, tV and streaming ad tech, enterprise cloud and audio.

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WideOrbit's revenues were less than $250M in 2024. Caretta Research has split WideOrbit's revenue into 7 different product categories, the largest of which is tV and streaming ad sales. For full access to WideOrbit's revenue breakdown subscribe to Caretta Portal.

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Jan

16th

2026

11:05

WO Cloud: Flexible, Secure IT Infrastructure

A Hosted Solution Managed by WideOrbit Experts Join us for this webinar to learn about WO Cloud, a fully hosted solution that provides a secure and flexible environment, optimized for your WideOrbit software. We’ll show you how WO Cloud provides premium IT infrastructure, allowing you to eliminate the challenges associated with maintaining it yourself.

Wideorbit

Dec

23rd

2025

06:43

Emerging Tech

Boost Performance with a System Effectiveness Review

Experience the power of WO Automation for Radio’s newest service, the System Effectiveness Review. Designed to help you achieve more, a System Effectiveness Review is customized to your unique business needs, allowing you to uncover configuration optimizations, highlight training opportunities, and take full advantage of the latest features of your system.

Wideorbit

Dec

22nd

2025

10:17

Simplify Playlist Management with Workflows in WO Automation for Radio

Workflows allow you to create a sequence of planned events which may be added to your template(s) or inserted directly into your sequential or background playlists. Workflows are helpful in managing audio routing, sending and/or responding to GPIOs, controlling background recordings, and much more. The example workflow below will switch to a national news feed, wait up to 5:05 or for an end of news trigger, then switch back to the news feed and start the stack.

Wideorbit

Dec

19th

2025

11:46

B2B Tag

Your Year‑End Maintenance Checklist

As the year comes to a close, it’s the perfect time to give your WO Automation for Radio system a quick tune‑up. At the top of your year‑end checklist is one of the most important steps you can take to protect your operation: confirming your Central Server database backup.

Wideorbit

Dec

18th

2025

11:43

Emerging Tech, B2B Tag

Reflecting on 2025: A Year of Transformation and Growth

By Toni Coonce, CEO, WideOrbit As 2025 comes to a close, I find myself reflecting on how much WideOrbit has evolved, not only in products and solutions but also in the culture that drives everything we do.

Wideorbit

Dec

18th

2025

11:25

Master Clock Management with Segment Rulesets in WO Automation for Radio

Talk formats require careful clock management and system tools to ensure audio content aligns as intended. WO Automation for Radio’s Segment Rulesets provide two Fill options, Stretch-and-Squeeze, and Distributive silence, to ensure every stopset times out perfectly.

Wideorbit

Dec

18th

2025

11:12

B2B Tag

WideOrbit

WideOrbit is a sponsor and will attend the Public Radio Engineering (PREC) Conference, April 16-17, 2026, preceding NAB in Las Vegas, NV. We’d love to see you there! Meet With Us We welcome the opportunity to learn more about your unique business needs and explore how our comprehensive radio solutions can help.

Wideorbit

Dec

17th

2025

13:23

Emerging Tech, B2B Tag

Seamless Transitions and Smarter Playlists with AFR2024

If your station uses Leader/Follower playlists in AFR2024, there’s one important configuration change to note. To support AFR2024’s improved timing accuracy, stopsets in Leader playlists must be set to “Timing Target.” All other playlists should continue using “Do Not Move” for stopsets. This adjustment ensures precise timing and seamless transitions. Only Leader templates require this update, and it applies exclusively to the AFR2024 release.

Wideorbit

Dec

16th

2025

12:15

Emerging Tech, B2B Tag

Automating EAS Messages in WO Automation for Radio

WO Automation for Radio can execute a set of instructions when an EAS message is received. A Special Playlist plays the EAS opening audio, instructs the EAS device to air the EAS the message, and plays the EAS closing audio before returning to regular programming.

Wideorbit

Dec

15th

2025

12:12

Wildcard Features that Streamline Your Workflow

New AFR2024 wildcard features in Media Asset Importer allows you the opportunity to sunset use of third-party downloading tools. If the import path includes a date, add wildcards to import paths. Example: This will import files with any date that falls on a Tuesday.

Wideorbit

Dec

12th

2025

12:39

Mastering Audio Finder: Tips for Managing Media Assets

Audio Finder is a powerful library management tool for searching, downloading, adjusting, and mass editing media assets. You can access Audio Finder through a browser, using the same address and credentials you use to sign into Playlist Editor.

Wideorbit

Dec

11th

2025

13:41

B2B Tag

Discover What’s New in WO Automation for Radio AFR2024

WO Automation for Radio’s version “AFR2024” is packed with customer-requested features, including: Enhanced timing accuracy New timing tools in Playlist Editor Gain values, column customization, and copy/move assets in Audio Finder Double Start & Vocal Protect improvements DTS AutoStage integration Live Copy on Hot Keys New wildcard and gain options in Automatic Media Asset Importer And more! A new feature in the Playlist Editor is the option to add the “spare” column to your playlist display.

Wideorbit

WideOrbit's customers primarily consist of telecoms, entertainment Providers and broadcast television and radio companies. Examples of WideOrbit's customers include Paramount Global, Rogers Communications and University of Florida. WideOrbit has commercial and technical partners like Mediaocean, Amagi and Comscore.

Example Customers

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Example Partners

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Analysis

Data

Analysis

Data

WideOrbit

2024 Revenue

Founded

Headcount

Headquarters

Primary Segment

Ownership

Deployments

News Summary:

Similar Companies

Example Customers

Example Partners

Analyst insight reports