AdXcelarent
AdXcelarent, also known as AdGorilla LLC, is a privately owned company headquartered in the US. Founded in 2002, with an estimated 10 employees, this tier 3 media tech buyer reported $900,000 in revenue as of 2024. The company specializes in TV and streaming ad tech, providing software based advertising technology and network origination services, which include ad insertion and sales and revenue management.

2024 Revenue

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Founded

2002

Headcount

9

Headquarters

US

Primary Segment

TV and streaming ad tech

Ownership

Privately Owned

News Summary:

AdXcelarent discussed data-driven creative strategies for designing ad campaigns based on real-time data insights, enabling dynamic messaging, personalized campaigns, and improved audience engagement. They also covered traditional linear connected TV, OTT, and advanced TV advertising methods, explaining the 1:1 transaction model between television networks/stations and businesses purchasing airtime. Furthermore, the company shared insights from a report highlighting portfolio growth prospects, total revenue, revenue market share, rates, gross income, product price, and market shares. Additionally, AdXcelarent announced a partnership with AdGorilla for managed daily encoding and single-box linear ad insertion. Lastly, the company emphasized its deep reach through collaborations with four MSO owners and the potential for further expansion through the technology integration deal with AdGorilla.

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AdXcelarent offers 4 products in the ad tech and services, media tech and pro AV industries. AdXcelarent's product portfolio comprises of digital signage and professional display, tV and streaming ad tech, RTB and programmatic and video processing and playout.
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AdXcelarent's revenues were less than $1M in 2024. Caretta Research has split AdXcelarent's revenue into 5 different product categories, the largest of which is broadcast and pay-TV ad sales. For full access to AdXcelarent's revenue breakdown subscribe to Caretta Portal.
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AdXcelarent has suppliers like Ateme.

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