Marketron, a privately owned company headquartered in the US and a subsidiary of Imagine Communications, was founded in 1969. It operates with approximately 160 employees and reported $40.0M in revenue as of 2024. The company provides enterprise revenue and profitability management solutions for the media industry, specializing in TV and streaming ad tech. Its offerings include revenue generation and management solutions, ad tech and mobile advertising platforms, and digital audience engagement tools.
Marketron is scheduled to host a webinar on March 19, 2026, to guide radio stations on preparing their digital workflows for an anticipated increase in political advertising demand, providing attendees with a practical checklist. Previously, on January 26, 2026, the company made available an on-demand webinar, presenting the results of its first radio traffic survey, which detailed industry needs and trends for traffic systems as expressed by peers and stakeholders. This follows Marketron's November 8, 2025 announcement that it adopted 11:11 Systems for a cloud-based migration of its services, a move designed to alleviate hardware management issues.
Marketron offers 6 products in the connectivity and cloud and media tech industries. Marketron's product portfolio comprises of tV and streaming ad tech and enterprise cloud.
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Marketron's revenues were less than $50M in 2024. Caretta Research has split Marketron's revenue into 3 different product categories, the largest of which is broadcast and pay TV ad traffic. For full access to Marketron's revenue breakdown subscribe to Caretta Portal.
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