Cumulus Media

Cumulus Media

https://www.cumulusmedia.com/
https://www.linkedin.com/company/cumulus-media/

Cumulus Media, a privately owned company headquartered in the US, functions as a tier 1 media tech buyer. Founded in 1997, the company employs approximately 3130 individuals and reported $827.1M in revenue as of 2024. The company specializes in Pro AV services, operating as an American broadcasting company and operator of AM and FM radio stations in the United States, in addition to owning and operating Westwood One.

2024 Revenue

Founded

1997

Headcount

3,130

Headquarters

US

Primary Segment

Pro AV services

Ownership

Privately Owned

News Summary:

On April 30, 2026, Cumulus Media expanded its data-driven sales approach by partnering with The Media Audit and TOMA.Solutions. This initiative aims to equip local sales teams with advanced consumer and competitive intelligence, including detailed insights into consumer lifestyles, purchasing behavior, and cross-platform media usage, moving beyond traditional audience measurement. Previously, on April 29, the company reported its first-quarter 2026 operating results, with net revenue decreasing 12.2% to $164.4 million compared to the same period in the prior year. Despite the revenue decline, Cumulus Media reduced its net loss to $16.9 million for the quarter and reported Adjusted EBITDA of $2.7 million. The company, which ranks as the third-largest commercial U.S. radio group by revenue, is also in the process of its second Chapter 11 reorganization in nine years.

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Cumulus Media offers 3 products in the ad tech and services, pro AV and media and telecoms services industries. Cumulus Media's product portfolio comprises of pro AV services, RTB and programmatic and broadcast television and radio.

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Cumulus Media's revenues were less than $1B in 2024. Caretta Research has split Cumulus Media's revenue into 3 different product categories, the largest of which is audio production services. For full access to Cumulus Media's revenue breakdown subscribe to Caretta Portal.

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May

22nd

2026

01:00

Events, Awards and Recognitions, B2B Tag

MAB Names WJR, Detroit Commercial Station of the Year

Cumulus Media’s news/talk WJR, Detroit is named Commercial Station of the Year by the Michigan Association of Broadcasters, marking the 9th consecutive year that 760 WJR has taken Station of the Year honors. The station has been honored as the top commercial station in Michigan for 28 of the last 32 years.

May

19th

2026

08:45

Work-From-Home Among Marketers Collapses To Post-Pandemic Low

New data from Cumulus Media’s Audio Active Group and Westwood One finds that marketers and agency personnel are commuting to the office at the highest rate recorded since tracking began in April 2022. An Advertiser Perceptions survey of 301 marketers and agencies conducted April 1-13 finds 92% commuting to an office in some fashion.

Radio & Television Business Report

May

19th

2026

01:00

The State of American Commuters and AM/FM Radio

This week’s blog post from Cumulus Media | Westwood One’s Audio Active Group looks at the average American commute as well at the commutes of marketers and media agency pros.

May

19th

2026

01:00

Management Changes, B2B Tag

WLS-AM 890 Names Michael Garay as Operations Manager

WLS-AM 890 has a new leader. Cumulus Media has named Michael Garay as the new Operations Manager of the station. What We Know: Garay has worked at WLS-AM 890 as a Senior Technical Producer since 1996.

May

13th

2026

20:35

Deal Digest - May 14, 2026

STATION SALESMultistate Deal – Radio Training Network has filed a $2.45 million deal to buy country “Nash Icon 93.3” WWFF in the Huntsville, AL market and sports “100.5 The Game” WWFN in the Florence, SC market form Cumulus Media.

May

13th

2026

01:00

Cumulus Selling Classic Country WWFF in Huntsville to Religious Broadcaster

Cumulus Media is offloading Classic Country WWFF (93.3) in Huntsville, Alabama. The buyer is Radio Training Network, a religious broadcasting group, in a deal valued at approximately $2.45 million. What We Know: The sale includes WWFF alongside several other Southeast signals.

May

11th

2026

01:00

97.9 FM sale to Joy FM pending, OG Hip Hop to move

Atlanta-based Cumulus Media has announced the pending sale of its 97.9 FM signal to Joy FM, a Christian pop station owned by Florida-based Radio Training Network. 97.9 FM is currently home to the classic OG hip-hop station.

Rough Draft Atlanta

May

8th

2026

01:00

Awards and Recognitions, B2B Tag

Cumulus’ WOSH and WNAM Win WBA Awards

Cumulus Media’s Wisconsin radio stations WOSH, Oshkosh “NewsTalk 93.9 & 1490” and WNAM, Neenah-Menasha were honored with four Awards for Excellence at the 2026 Wisconsin Broadcasters Association Awards Gala presented last Saturday (5/2). Cumulus notes that in the Medium Market News & Talk Stations Division, WOSH took First Place honors for Best Interview with hosts Steve Edwards and Ron Ross discussing WNAM’s final day of broadcasting on December 31, 2025, after 78 years on air.

May

5th

2026

18:30

Management Changes, B2B Tag

Bob Richards Leaving Reno KBUL The Bull

Bob Richards is leaving Cumulus Media’s Reno cluster this summer. He plans to step outside the radio industry entirely. What We Know: Richards currently serves as operations manager for Cumulus’ four-station Reno cluster and as program director and morning host at Country KBUL.

May

4th

2026

18:30

WWO: Programmatic Audio Buying is Soaring

Today’s blog post from Cumulus Media | Westwood One’s Audio Active Group reports on the results of a March 2026 Advertiser Perceptions study of 301 advertisers and agencies about programmatic buying. The results indicate that 82% that currently use programmatic audio advertising.

Apr

30th

2026

10:30

Partnerships and Alliances, New Offerings, B2B Tag

Cumulus Media Pushes Data-Driven Sales Forward With New Research Integrations.

Cumulus Media is expanding its data-driven sales approach through new partnerships with The Media Audit and TOMA.Solutions, bringing more advanced consumer and competitive intelligence to stations in a growing number of markets.The initiative is designed to move beyond traditional audience measurement by equipping local sales teams with detailed insights into consumer lifestyles, purchasing behavior, and cross-platform media usage.

Apr

29th

2026

18:30

Partnerships and Alliances, B2B Tag

Cumulus Partners with The Media Audit and TOMA.Solutions for Consumer Insights

Cumulus Media says that it is “accelerating its commitment to data-driven sales by partnering with The Media Audit and TOMA.Solutions to bring sophisticated market and consumer intelligence to Cumulus stations across a growing number of

Cumulus Media has partners like FreeWheel. Examples of Cumulus Media's suppliers include WideOrbit, Triton Digital and Wipro.

Example Suppliers

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Example Partners

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