Cumulus Media

Cumulus Media

https://www.cumulusmedia.com/
https://www.linkedin.com/company/cumulus-media/

Cumulus Media, a privately owned company headquartered in the US, is a tier 1 media tech buyer. Founded in 1997, Cumulus Media operates with approximately 3,130 employees and reported $827.1M in revenue as of 2024. The company specializes in Pro AV services, functioning as an American broadcasting company and an operator of AM and FM radio stations in the United States. It also owns and operates Westwood One.

2024 Revenue

Founded

1997

Headcount

3,642

Headquarters

United States

Primary Segment

Broadcast Media Production and Distribution

Ownership

Privately Owned

News Summary:

Cumulus Media, alongside Zimmer Communications, met with FCC leadership on September 9 to advocate for the elimination of local radio ownership rules, which have been frozen since 1996. The companies argue that digital platforms such as Spotify, YouTube, SiriusXM, and digital advertising have fundamentally altered the market, eroding listener attention and ad spending, with the FCC’s Republican majority and recent approval of television ownership deregulation signaling momentum for radio rule reform. On September 14, Cumulus Media appointed Mollie Watson as On-Air Host Afternoon Drive and Account Executive for Cincinnati AC station Warm 98/WRRM-FM. Watson joined Cumulus Cincinnati from Q102/WKRQ-FM, where she served as Midday Host for 16 years. Previously, on September 8, Kenny Smoov ended his 23-year run with Cumulus Media, where he held roles as Vice President of Urban Formats and Program Director for WQQK-FM "92Q" in Nashville, as the radio broadcasting company prepares to emerge from bankruptcy protection.

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Cumulus Media offers 3 products in the media and telecoms services and ad tech and services industries. Cumulus Media's product portfolio comprises of broadcast television and radio and RTB and programmatic.

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Cumulus Media's revenues were less than $1B in 2024. Caretta Research has split Cumulus Media's revenue into 3 different product categories, the largest of which is audio production services. For full access to Cumulus Media's revenue breakdown subscribe to Caretta Portal.

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Sep

18th

2026

06:30

Management Changes, B2B Tag, Management Changes

Mike Sheffield Promoted Program Director Buffalo 97 Rock

Cumulus Media promoted Mike Sheffield to Program Director for 97 Rock (WGRF) in Buffalo and Z102.3 (WQHZ) in Erie. Sheffield, a 20-year Cumulus veteran, adds these two Classic Rock outlets to his already robust programming portfolio.

Sep

18th

2026

02:19

Events, B2B Tag, Events and Conferences

Cumulus’ KSKS helps children’s hospital

Cumulus Media Fresno, Calif.’s KSKS(FM)/93.7 Kiss Country completed its 28th annual Kiss Country for Kids Radiothon, Sept. 10. The team was on air from 6 a.m until 7 p.m., broadcasting from the rotunda inside Valley Children’s Hospital in Madera, Calif.

Sep

15th

2026

09:41

Regulatory and Legal, B2B Tag

Cumulus and Zimmer Press FCC to Lift Radio Ownership Caps, September 15

Cumulus Media and Zimmer Communications met with FCC leadership on September 9 to push for elimination of local radio ownership rules frozen since 1996. Both companies argue that Spotify, YouTube, SiriusXM, and digital advertising platforms have fundamentally altered the market, eroding listener attention and ad spending. The FCC’s Republican majority and recent approval of television ownership deregulation signal momentum for radio rule reform.

Sep

14th

2026

06:30

Management Changes, B2B Tag, Management Changes

Cumulus Media Names Mollie Watson as Afternoon Drive Host and Account Executive for Warm 98 in Cincinnati › Cumulus Media

CINCINNATI, OH – September 14, 2026 – Cumulus Media announces that it has appointed Mollie Watson to On-Air Host, Afternoon Drive, and Account Executive for Cincinnati AC station, Warm 98/WRRM-FM. Watson joins Cumulus Cincinnati from Q102/WKRQ-FM in Cincinnati, where she was Midday Host and served the station for the past 16 years.

Sep

14th

2026

06:30

Management Changes, B2B Tag, Management Changes

Cumulus Media : Executive for Warm 98 in Cincinnati 9/14/26

CINCINNATI, OH - September 14, 2026 - Cumulus Media announces that it has appointed Mollie Watson to On-Air Host, Afternoon Drive, and Account Executive for Cincinnati AC station, Warm 98/WRRM-FM. Watson joins Cumulus Cincinnati from Q102/WKRQ-FM in Cincinnati, where she was Midday Host and served the station for the past 16 years.

Sep

14th

2026

06:30

Management Changes, B2B Tag, Management Changes

Cumulus Media : Names Mollie Watson as Afternoon Drive Host and Account Executive for Warm 98 in Cincinnati

CINCINNATI, OH - September 14, 2026 - Cumulus Media announces that it has appointed Mollie Watson to On-Air Host, Afternoon Drive, and Account Executive for Cincinnati AC station, Warm 98/WRRM-FM. Watson joins Cumulus Cincinnati from Q102/WKRQ-FM in Cincinnati, where she was Midday Host and served the station for the past 16 years.

Sep

8th

2026

09:56

Management Changes, B2B Tag, Management Changes

Kenny Smoov’s Cumulus Media Run Ends After 23 Years

Cumulus Media’s Vice President of Urban Formats, who doubles as Program Director of WQQK-FM “92Q” in Nashville, has parted ways with the radio broadcasting company poised to emerge from bankruptcy protection with a key equity holder behind newspaper owner Alden Global Capital.

Radio & Television Business Report

Sep

3rd

2026

06:30

Roger Holler’s MARC Media Acquires Cumulus Melbourne Cluster

Roger Holler’s MARC Media acquired three stations from Cumulus Media. The $2.073 million purchase strengthens MARC’s Central Florida footprint significantly. What We Know: MARC now operates 95.9 The Rocket (Classic Rock), 102.7 The Hitkicker (Country), and 107.1 A1A (CHR) in the Melbourne market.

Sep

2nd

2026

19:34

Deal Digest - September 3, 2026

STATION SALESFlorida – Roger Holler’s MARC Radio Group has filed a $2.073 million deal to buy three FMs from Cumulus Media to fill out two of its Florida markets. In Melbourne-Titusville-Cocoa market (No. 97), MARC buys CHR “A-1-A 107.1” WAOA and country “102.7 The Hit Kicker” WHKR.

Sep

2nd

2026

08:45

Cumulus Sells Space Coast Cluster To MARC

Updated at 4:05pm Eastern COCOA BEACH, FLA. — A booming Top 40 station, along with its Classic Rock and Country siblings, are poised to leave the Cumulus Media stable. While the company emerging from Chapter 11 bankruptcy protection will depart the Orlando DMA with the divestment, it marks another expansion for a Florida automotive group head who decided to get into radio broadcasting.

Radio & Television Business Report

Aug

24th

2026

13:25

B2B Tag, Facility Expansion

Jack-FM Doubles Up In Kansas City

Cumulus Media Variety Hits “102.5 Jack-FM” K273BZ/KCMO-HD2 Kansas City will begin simulcasting on 107.3 KMJK North Kansas City at midnight tonight. The move places the Jack-FM brand back on a full powered signal in Kansas City for the first time since the brand moved from 105.1 KCJK Garden City to the translator in June 2016.

Aug

20th

2026

07:30

Corporate Restructuring, B2B Tag, Business Restructuring

FCC Chairman Carr Protects Radio Jobs as Cumulus Media’s Reorganization Gains Agency Approval

Jobs: Cumulus Media Inc. says it will maintain its current newsroom staffing levels for at least two years as the company wraps up the Chapter 11 process following FCC approval of its reorganization on Aug. 19.

Broadband Breakfast

Cumulus Media has partners like FreeWheel. Examples of Cumulus Media's suppliers include Wipro, WideOrbit and Triton Digital.

Example Suppliers

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