Broadsign

Broadsign

https://broadsign.com/
https://www.linkedin.com/company/broadsign/

Broadsign, a privately owned company headquartered in Canada, was founded in 2003, operates with approximately 310 employees, and reported $80.0M in revenue as of 2024. The company primarily focuses on RTB and programmatic solutions, providing digital signage solutions for publishers, agencies, and brands, with displays located in various environments such as airports, shopping malls, health clinics, and street corners.

2024 Revenue

Founded

2003

Headcount

306

Headquarters

Canada

Primary Segment

RTB and programmatic

Ownership

Privately Owned

Deployments

11

News Summary:

On April 30, 2026, out-of-home (OOH) ad tech provider Broadsign announced the appointment of Manuel Ameneiros as Head of Latin America (LATAM) Media Sales and Service. This newly created role is designed to expand Broadsign’s regional presence, provide additional support to customers and partners, and scale the business across LATAM. Previously, on April 27, Broadsign partnered with Australian consumer electronics retailer JB Hi-Fi to support the expansion of its in-store retail media network throughout Australia. The partnership involves JB Hi-Fi deploying the Broadsign Platform to manage its digital signage network, which spans over 200 stores nationwide.

Similar Companies

Subscribe for full access to Broadsign's profile

Broadsign offers 4 products in the ad tech and services and pro AV industries. Broadsign's product portfolio comprises of digital signage and professional display, RTB and programmatic and marketer and agency technology.

Subscribe for full access to Broadsign's products in full detail

Broadsign's revenues were less than $100M in 2024. Caretta Research has split Broadsign's revenue into 4 different product categories, the largest of which is demand side platform (DSP). For full access to Broadsign's revenue breakdown subscribe to Caretta Portal.

Subscribe for full access to Broadsign's revenue in full detail

May

29th

2026

07:05

Partnerships and Alliances, Emerging Tech, Artificial Intelligence, B2B Tag

Broadsign’s Sell-Side AI Agent Collaborates with Global Netherlands and Draft Digital on First-Ever End-to-End Agentic AI-Powered OOH Campaign

Broadsign announced that its sell-side AI agent and digital marketing agency Draft Digital’s buy-side agent, planned, booked and executed the first-ever fully agentic AI OOH ad campaign. The agentic AI solutions enabled the end-to-end media buy for Lot of Happiness on premium OOH inventory in collaboration with media owner Global Netherlands.

May

27th

2026

07:09

Partnerships and Alliances, New Offerings, Emerging Tech, Artificial Intelligence

Broadsign, Global Netherlands, and Draft Digital launch first agentic AI OOH campaign

Broadsign, the leading global platform for managing and monetizing out-of-home (OOH) media, announced that its sell-side AI agent and digital marketing agency Draft Digital’s buy-side agent, planned, booked, and executed the first-ever fully agentic AI OOH ad campaign.

May

26th

2026

21:00

Emerging Tech, Artificial Intelligence, B2B Tag

Broadsign’s Sell-Side AI Agent Joins With Global Netherlands and Draft Digital to Deliver First-Ever End-to-End Agentic AI-Powered OOH Campaign

Collaboration paves the way to faster, more automated, and data-driven OOH buys MONTREAL (May 27, 2026) – Broadsign, the leading global platform for managing and monetizing out-of-home (OOH) media, today announced that its sell-side AI agent and digital marketing agency Draft Digital’s buy-side agent, planned, booked, and executed the first-ever fully agentic AI OOH ad campaign.

May

21st

2026

10:30

Events, Emerging Tech, Artificial Intelligence, B2B Tag

Why Out of Home Needs to Think Bigger

Burr Smith, President, Chairman and CEO of software giant Broadsign (including recently acquired Place Exchange) and Kelly Parker, Chief Media Officer of WPP Media UK, will outline what the OOH industry needs to do to be more relevant to the way agencies want to work in the new AI-powered digital planning and buying environment, says WOO.

May

21st

2026

03:23

How Osmow’s achieved a 33.9% lift in restaurant visits with programmatic DOOH

To support its next phase of national growth, Osmow’s, a leader in the Canadian quick-service restaurant (QSR) space, launched a high-impact programmatic digital out-of-home (pDOOH) campaign to reach its target audience at scale. Specializing in modern Middle Eastern and Mediterranean cuisine, the brand sought to strengthen its position as a category leader and drive measurable foot traffic to restaurant locations across the country.

May

20th

2026

01:00

Events, Artificial Intelligence, B2B Tag

Why Out of Home needs to think Bigger

Out of Home remains one of the most visible and effective media channels, but its growth has been modest compared with digital platforms. Burr Smith, president, chairman and CEO of software giant Broadsign (including recently acquired Place Exchange) and Kelly Parker, Chief Media Officer of WPP Media UK, will outline what the OOH industry needs to do to be more relevant to the way agencies want to work in the new AI-powered digital planning and buying environment.

May

18th

2026

16:35

Emerging Tech, B2B Tag

Best practices for high-impact out-of-home creative

The out-of-home (OOH) ads that stop people in their tracks, spark awareness, and drive action all share a common thread: they’re built on proven creative principles shaped by real-world testing and what works in today’s evolving OOH landscape.

May

14th

2026

03:30

De’Longhi drives 121% lift in brand preference with programmatic DOOH

To strengthen its position as a leader in premium home coffee experiences, De’Longhi partnered with Broadsign to launch a programmatic digital out-of-home (pDOOH) campaign across Poland during the competitive holiday shopping season. Objective The campaign aimed to move audiences from brand awareness to purchase intent, positioning the Eletta Explore as the preferred choice for holiday gifting in a competitive retail landscape.

May

12th

2026

07:14

Management Changes, Emerging Tech, B2B Tag

Out of Home Advertising Board Boost Drives Programmatic Growth

Out of Home Advertising gets a board boost as the Out of Home Advertising Association of America (OAAA) announced Wednesday that three industry veterans—Burr Smith of Broadsign, Matthew Kearney of InSite Street Media, and Pete Scantland of Orange Barrel Media—have joined its Board of Directors, signaling a strategic push toward programmatic, data‑driven OOH solutions.

May

11th

2026

15:17

Events, B2B Tag

OAAA Adds New Industry Leaders to Board of Directors

WASHINGTON, May 11, 2026 (GLOBE NEWSWIRE) — The Out of Home Advertising Association of America (OAAA) today announced the appointment of three new members to its Board of Directors, further strengthening the organization’s leadership as the out of home (OOH) industry continues to evolve.

May

11th

2026

13:55

Management Changes, Emerging Tech, B2B Tag

OAAA Appoints Broadsign, Orange Barrel Media and InSite Street Media Executives to Board

The Out of Home Advertising Association of America has added three new members to its board of directors as the out-of-home advertising industry continues expanding its digital and data-driven capabilities. The new board appointments include Burr Smith, chairman, president and CEO of Broadsign; Matthew Kearney, CEO of InSite Street Media and COA Group; and Pete Scantland, founder and CEO of Orange Barrel Media.

May

7th

2026

10:40

Retail Media: Douglas Migrates European Network to Broadsign

The deployment includes 150 screens in the DACH region and 60 in the BENE region. Douglas Marketing Solutions says the move is intended to more closely connect in-store media with its wider omnichannel advertising ecosystem, which spans e-commerce, CRM, online media, and physical retail environments.

Broadsign has commercial and technical partners like Google, Yahoo! and Roku.

Example Customers

Subscribe for full access to Broadsign's profile

Example Partners

Subscribe for full access to Broadsign's profile

Analyst insight reports

Sustainability in media technology: Understanding the state of sustainability practices

Behind the news - emerging trends in news production technology and workflows

What we learnt from NAB and what it means for IBC

IBC 2024 | Tech wars noise vs. substance

Subscribe to access all analyst insight reports