Broadsign

Broadsign

https://broadsign.com/
https://www.linkedin.com/company/broadsign/

Broadsign, a privately owned Canadian company founded in 2003, develops software for digital signage. Employing approximately 310 people, the company provides solutions used by publishers, agencies, and brands to manage and display digital signage content in diverse locations such as airports, shopping malls, health clinics, and street corners.

2024 Revenue

Founded

2003

Headcount

306

Headquarters

Canada

Primary Segment

RTB and programmatic

Ownership

Privately Owned

News Summary:

Broadsign published a blog post on an unspecified date discussing the complexities of programmatic digital out-of-home (pDOOH) buying, addressing challenges faced by media buyers regarding audience reach, effectiveness measurement, and efficiency. Another blog post, also on an unspecified date, examined the use of first-party data in digital out-of-home (DOOH) advertising, noting the sector's rapid growth with global spending projected to exceed $20 billion by year's end, according to the World Out of Home Organization. A separate blog post, date unspecified, highlighted the importance of efficient operational processes in supporting the growth of an out-of-home (OOH) network. A final blog post, date unspecified, discussed the challenges of cutting through advertising noise in a media-saturated environment.

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Broadsign offers 4 products in the pro AV and ad tech and services industries. Broadsign's product portfolio comprises of RTB and programmatic, marketer and agency technology and digital signage and professional display.

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Broadsign's revenues were less than $100M in 2024. Caretta Research has split Broadsign's revenue into 4 different product categories, the largest of which is demand side platform (DSP). For full access to Broadsign's revenue breakdown subscribe to Caretta Portal.

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Jan

26th

2026

18:30

Why it looks like a good year for OOH

Buying options pDOOH platforms continue to evolve rapidly. From enhanced programmatic guaranteed (PG) offerings; to the launch of Broadsign’s advance-booking system for DOOH inventory, In-Advance; more OOH buying features; and the introduction of new deal types, the DOOH booking experience is closer to that of online, mobile, and other digital channels.

Jan

26th

2026

05:52

OOH in 2026: Key trends shaping the next era of out-of-home advertising

Out-of-home (OOH) advertising continues to gain momentum as marketers seek real-world reach that complements digital channels. With total OOH revenue surpassing $9 billion last year, growth is being fueled by consistent year-over-year gains and the rapid expansion of digital formats.

Jan

23rd

2026

07:30

Partnerships and Alliances, Emerging Tech, B2B Tag

Provantage Positions Its Networks for a Connected Future With Broadsign

The move unifies the group's digital and static operations within one future-ready ecosystem powered by the Broadsign Platform. With this agreement, Provantage, one of the continent's largest Digital Out-of-Home (DOOH) holding, becomes the first South African media owner to use Broadsign as a fully integrated, group-wide operating system, says the duo.

Jan

22nd

2026

17:32

Partnerships and Alliances

PROVANTAGE POSITIONS ITS NETWORKS FOR A CONNECTED FUTURE WITH BROADSIGN

The next era of Out-of-Home (OOH) media has landed in South Africa as Provantage announces a new collaboration with leading OOH advertising technology provider Broadsign. The move unifies the group’s digital and static operations within one future-ready ecosystem powered by the Broadsign Platform.

South Africa Today

Jan

10th

2026

10:30

2025: An evolutionary year for OOH

A medium defined by its ability to connect brands with audiences in shared, real-world spaces that drive engagement, out-of-home (OOH) is one of advertising’s most storied channels. Despite the market shifts it’s faced over the years, the industry has adapted to endure the test of time.

Dec

22nd

2025

11:41

Artificial Intelligence, B2B Tag

ISE 2026: The Future of AV and Smart Environments Unfolds in Barcelona

In 2026, Barcelona will once again become the epicenter of professional AV, broadcast, and smart technology innovation as ISE brings together system integrators, technology decision-makers, and thought leaders from around the globe. Over four days, the event promises to deliver a forward-looking glimpse of how AV, smart buildings, digital signage, broadcast, control rooms, and cybersecurity will evolve—and how attendees can shape their strategies before these innovations hit the mainstream.

Dec

20th

2025

05:02

Place Exchange just made DOOH buying as easy as display ads

Place Exchange by Broadsign announced on December 9, 2025, the general availability of Programmatic Guaranteed for digital out-of-home advertising within Google's Display & Video 360 platform. The integration represents a significant infrastructure development for the outdoor advertising sector, enabling advertisers to secure premium DOOH inventory with guaranteed pricing and placements while maintaining programmatic workflow efficiency.

Dec

17th

2025

22:23

Funding Activities, Emerging Tech

Charity: Broadsign Hits the Slopes for a Good Cause

It’s the season of giving, and Broadsign continues its long‑standing tradition of supporting pediatric health initiatives. Over the weekend, a team of Broadsign employees strapped on their ski boots and joined the 24h Tremblant, the iconic non‑stop relay ski marathon benefiting children’s foundations across Canada.

Dec

17th

2025

03:30

How Visit Arizona drove a 30% increase in arrivals with programmatic DOOH

Visit Arizona, the official tourism board, launched a programmatic digital out-of-home campaign to inspire consumers nationwide to plan a trip to Arizona. The initiative was a strategic move to engage potential travellers in target markets and communicate with them at every stage of the planning process, from initial awareness to final booking.

Dec

16th

2025

03:46

From screens to sales: How retailers can unlock the power of in-store media

In-store retail media is evolving rapidly. What was once a simple network of screens has become one of retailers’ most strategic assets—a channel that blends shopper intent, media influence, and real purchase behaviour in a way no other environment can.

Dec

12th

2025

14:52

Partnerships and Alliances, Emerging Tech, B2B Tag

Broadsign's Annual Commentary 2025/2026: Jan Reiners

[Translated] 2025 was another defining year for Broadsign. We made new technological developments available to sell- and buy-side customers worldwide, entered into new partnerships, expanded our presence in verticals such as Retail Media and Healthcare, and integrated the Place Exchange team as part of an acquisition.Bringing together classical and digital Out-of-Home workflows and automating processes for customers remained a central focus.

Dec

12th

2025

01:07

Broadsign acquires Place Exchange

Image courtesy of Broadsign Out-of-home (OOH) adtech provider Broadsign announced it has acquired Place Exchange, an independent OOH supply-side platform (SSP), with a minority investment from Crestline Investors. The acquisition will combine Broadsign’s content management system, ad serving, and buy- and sell-side capabilities with Place Exchange’s SSP and complementary solutions.

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