Vistar Media, a privately owned company headquartered in the US, was founded in 2011, employs approximately 360 individuals, and reported $200.0M in revenue as of 2024. The company specializes in RTB and programmatic solutions, offering an end-to-end programmatic ecosystem for businesses leveraging digital out-of-home media. This ecosystem includes a demand-side platform (DSP), a supply-side platform (SSP), and digital signage software, specifically an ad server and content management system known as Cortex. These components are integrated to facilitate data-driven, automated, and measurable digital out-of-home (DOOH) transactions.
On September 11, 2026, Vistar Media, a global provider of technology solutions for out-of-home (OOH) media and part of T-Mobile Advertising Solutions, expanded its operations into Japan. The company announced its long-term commitment to accelerating programmatic and digital out-of-home growth across the country, bringing its full suite of technology solutions to the market. This expansion included the appointment of a local leadership team to serve media owners, advertisers, and agencies, targeting a market already established with transit media, digital inventory, and technology-driven advertising.
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Vistar Media offers 2 products in the ad tech and services industry. Vistar Media's product portfolio comprises of RTB and programmatic.
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Vistar Media's revenues were less than $250M in 2024. Caretta Research has split Vistar Media's revenue into 3 different product categories, the largest of which is demand side platform (DSP). For full access to Vistar Media's revenue breakdown subscribe to Caretta Portal.
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Vistar Media's customers primarily consist of retail and other media companies. Examples of Vistar Media's customers include Lamar Advertising Company, Aspex Eyewear and Clear Channel Outdoor. Vistar Media has commercial and technical partners like Eyeota and Displayce.
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