Vistar Media is a privately owned company headquartered in the US. Founded in 2011, with approximately 360 employees, it reported $200.0M in revenue as of 2024. The company specializes in RTB and programmatic solutions, offering an end-to-end programmatic ecosystem for digital out-of-home media. This ecosystem includes a demand-side platform (DSP), a supply-side platform (SSP), and digital signage software, specifically its ad server and content management system named Cortex, which are integrated to enable data-driven, automated, and measurable digital out-of-home (DOOH) transactions.
On April 24, 2026, foodora, a delivery platform in Sweden, utilized digital out-of-home (DOOH) to disrupt the post-holiday "fattigmånaden" period, encouraging consumers to break from routine home cooking and budgeting. This followed a multi-market programmatic digital out-of-home (pDOOH) campaign launched by global mobility brand Lynk & Co earlier that day to support the European rollout of its new 08 model, aiming to overcome consumer hesitation towards electric vehicles and scale dealership visits. Also on April 24, Layla Soufi, Director of Supply Partnerships at Vistar Media, emphasized that pDOOH impressions are inherently valuable, representing both a data point and a human being. Previously, on April 23, a leading office retailer leveraged DOOH to increase customer visits by 34%, demonstrating how the technology can enhance workplace success and market connection.
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Vistar Media offers 2 products in the ad tech and services industry. Vistar Media's product portfolio comprises of RTB and programmatic.
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Vistar Media's revenues were less than $250M in 2024. Caretta Research has split Vistar Media's revenue into 3 different product categories, the largest of which is demand side platform (DSP). For full access to Vistar Media's revenue breakdown subscribe to Caretta Portal.
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Vistar Media's customers primarily consist of other media and retail companies. Examples of Vistar Media's customers include Aspex Eyewear, Lamar Advertising Company and Clear Channel Outdoor. Vistar Media has commercial and technical partners like Displayce and Eyeota.
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