Vistar Media, a privately owned company headquartered in the US, was founded in 2011, employs approximately 360 individuals, and reported $200.0M in revenue as of 2024. The company specializes in RTB and programmatic solutions, offering an end-to-end programmatic ecosystem for businesses leveraging digital out-of-home media. This ecosystem includes a demand-side platform (DSP), a supply-side platform (SSP), and digital signage software, specifically an ad server and content management system known as Cortex. These components are integrated to facilitate data-driven, automated, and measurable digital out-of-home (DOOH) transactions.
Vistar Media, a global provider of technology solutions for out-of-home (OOH) media and part of T-Mobile Advertising Solutions, announced on July 8, 2026, a strategic integration with FatTail's AdBook platform. This partnership with FatTail, an enterprise advertising management solutions provider and part of Chartbeat Inc., will enable digital out-of-home (DOOH) booking directly within AdBook. On the same day, Vistar Media highlighted its collaboration with Blue Billboard, a digital out-of-home network operating across the South of the UK, emphasizing how the partnership enhances digital advertising experiences for UK consumers. Earlier, on July 7, 2026, Vistar Media supported Samsung Electronics (Benelux)'s integrated activation strategy for the annual Amsterdam Bijlmer Run, utilizing custom API-powered DOOH for real-time targeting to connect with runners throughout their training and commuting journeys. Also on July 7, Vistar Media showcased its long-standing partnership with Swedish outdoor brand Fjällräven, focusing on delivering multi-market scale in the premium outdoor sector.
Similar Companies
Subscribe for full access to Vistar Media's profile
Vistar Media offers 2 products in the ad tech and services industry. Vistar Media's product portfolio comprises of RTB and programmatic.
Subscribe for full access to Vistar Media's products in full detail
Vistar Media's revenues were less than $250M in 2024. Caretta Research has split Vistar Media's revenue into 3 different product categories, the largest of which is demand side platform (DSP). For full access to Vistar Media's revenue breakdown subscribe to Caretta Portal.
Subscribe for full access to Vistar Media's revenue in full detail
Vistar Media's customers primarily consist of retail and other media companies. Examples of Vistar Media's customers include Aspex Eyewear, Clear Channel Outdoor and Lamar Advertising Company. Vistar Media has commercial and technical partners like Displayce and Eyeota.
Example Customers
Subscribe for full access to Vistar Media's profile
Example Partners
Subscribe for full access to Vistar Media's profile
Subscribe for full access to Vistar Media's products in full detail 
