News Summary:
On March 15, 2026, Vistar Media featured Connected Retail, a part of adm Indicia, in its "Media owner spotlight" series, highlighting the unique value proposition of Connected Retail's digital network and how their partnership enhances digital advertising experiences in Singapore, Australia, and New Zealand. Previously, on February 26, Karan Singh, VP Revenue EMEA at Vistar Media, authored a piece on programmatic out-of-home (prDOOH) advertising, referencing the IAB's January 2024 estimate that programmatic would constitute 16% of all OOH by 2027. This followed reports from February 25 indicating that Digital OOH had become a growth priority for UK marketers, with 87% of respondents increasing programmatic DOOH investment in the prior 12 months and 90% planning further growth. Earlier in the month, on February 18, Vistar Media, a global provider of technology solutions for out-of-home (OOH) media and part of T-Mobile Advertising Solutions, released its "State of Consumer Attention Report," which examines what today’s audiences notice, trust, and do in response to advertisements.
Subscribe for full access to Vistar Media's profile
Subscribe for full access to Vistar Media's products in full detail 
