Eyeota

Eyeota

http://www.eyeota.com
https://www.linkedin.com/company/eyeota/

Eyeota, a publicly owned company headquartered in Singapore, founded in 2010, employs approximately 90 people. The company functions as an audience technology company and a Data Management Platform (DMP), specializing in advertising services.

Revenue

Founded

2010

Headcount

86

Headquarters

Singapore

Primary Segment

Advertising Services

Ownership

Publicly Owned

News Summary:

Eyeota, a Dun & Bradstreet company, expanded its alliance with TransUnion on March 19, 2026, making TransUnion’s CAMEO geodemographic insights available within Eyeota’s Audience Marketplace. This integration supports targeted campaign activation across 34 countries. Previously, on February 2, 2026, Eyeota released its B2B Audience Guide, which offers a blueprint for reaching business professionals online with audience data sourced from trusted partners, enabling connection with decision-makers, influencers, and professionals across various industries.

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Mar

26th

2026

18:30

Artificial Intelligence, B2B Tag

From Audience Access to Data Advantage: Building a Foundation That Lasts

Introduction Ownership changes the questions brands ask When data is rented, the primary concern is performance in a single environment. When data is owned, the questions become more foundational. How does this dataset integrate with what we already know? Can it be used across teams and use cases? Will it still be valuable six months from now, or only for the next campaign? This change is showing up in how brands source and evaluate data.

Mar

19th

2026

05:47

Partnerships and Alliances, Big Data/Analytics, B2B Tag

TransUnion and Eyeota Extend Alliance to Help Organisations Reach and Engage Consumers Globally

TransUnion’s CAMEO geodemographic insights are now available in Eyeota’s Audience Marketplace, supporting targeted campaign activation across 34 countries. TransUnion, a global information and insights company, has announced an expanded alliance with Eyeota, a Dun & Bradstreet company, a leading provider of audience data solutions.

Mar

16th

2026

18:30

Artificial Intelligence, B2B Tag

"Demand Doesn’t Disappear. It Relocates": Jessica Saunders, Eyeota

Jessica Saunders, VP global partner success and operations at Eyeota, joins us to discuss DOOH, CTV, and the continuity challenge for marketing in the AI era... AI search is compressing the traditional "click economy". What key indicators are you seeing that confirm this behavioural shift, and how quickly do you expect it to reshape budget allocations across digital channels? We’re seeing two clear signals.

Mar

3rd

2026

18:30

Emerging Tech, B2B Tag

Audience Data That Drives ROI: Insights from Eyeota

Many audience data strategies running today will be obsolete within a year — not because regulations killed them, but because they never actually drove revenue. Most teams use audience data out of habit, not because it drives measurable outcomes.

Feb

11th

2026

18:30

Emerging Tech, B2B Tag

The Travel Trends Marketers Can’t Ignore in 2026 (and How to Target the Right Travelers)

Introduction Trend 1: Experiences Are Driving Travel Decision In 2026, experiences are no longer a “nice-to-have” itinerary add-on. They are the trip. More consumers are planning travel around live events such as concerts, festivals, and major sporting competitions, using them as the primary reason to travel.

Feb

2nd

2026

13:01

How to Target B2B Audiences

Whether your goal is precision targeting or driving brand awareness at scale, Eyeota’s B2B Audience Guide is your blueprint for reaching business professionals online. With audience data sourced from trusted partners, these segments help you connect with decision-makers, influencers, and professionals from companies of all sizes and industries.

Jan

30th

2026

13:30

How to Target Travel Audiences

Whether your goal is precision targeting or driving brand awareness at scale, Eyeota’s Travel Audience Guide is your blueprint for reaching travelers across ever stage of the journey. With audience data sourced from trusted partners, these segments help you connect with travelers worldwide based on interests, intent signals, past purchase behavior, and travel preferences.

Jan

15th

2026

13:13

From Data to Growth with OMD

Retail media has exploded as an emerging advertising channel, transforming how brands connect with consumers at the point of purchase.

Jan

5th

2026

13:34

How to Target Lunar New Year Audiences

Browse our selection of Lunar New Year audience segments built from behavioral, demographics, interests, intent, lifestyle and ownership insights. Activate our audience segments on all major demand-side and supply-side platforms to identify, reach and engage your best target customers on audio, connected TV, display, digital out-of-home, mobile and social channels.

Dec

12th

2025

13:09

Meet Us at IAB ALM

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Dec

8th

2025

18:30

How data signals are redefining consumer understanding in India's programmatic ecosystem

India’s advertising industry is on the cusp of an evolution. Programmatic buying already represents 42% of the country’s digital ad spend and is projected to reach 44% by 2026. This shift marks a new stage of maturity where automation, data, and Artificial Intelligence (AI) are converging to create smarter, more responsive marketing ecosystems.

Dec

2nd

2025

18:30

Emerging Tech, B2B Tag

Power Your DSP Campaigns with Eyeota Audience Data

Our team is thrilled to continue the story of our partnership with Eyeota, a Dun & Bradstreet company and global leader in audience solutions that empower advertisers worldwide. Earlier, we shared how this alliance significantly expanded the targeting capabilities on SmartyAds DSP.

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