Eyeota, a publicly owned advertising services company founded in 2010 and headquartered in Singapore, employs approximately 90 people (as of 2023). The company's primary offering is audience technology, specifically operating as a data management platform (DMP).
Advertisers increasingly use artificial intelligence and automation to improve marketing efficiency. However, a balance between scale and substance is crucial for success in 2025. The company also notes that it has disabled non-essential cookies due to Global Privacy Control browser settings. Users can exercise data subject rights using a provided form and find further information in the Cookie Policy. The provided text also includes unrelated information about Nielsen and its audience solutions.
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