Eyeota, a publicly owned company headquartered in Singapore, founded in 2010, employs approximately 90 people. The company functions as an audience technology company and a Data Management Platform (DMP), specializing in advertising services.
Eyeota Chief Operating Officer Marc Fanelli discussed on June 26, 2026, how his career at the intersection of data infrastructure, digital advertising, and operational scale has shaped his perspective on the rapid integration of AI into data and audience strategy. This follows the company's partnership on May 28, 2026, with Samsung Ads Southeast Asia to integrate Eyeota’s consumer data with viewership insights from millions of Samsung Smart TVs. The collaboration, which positions Eyeota as a Dun & Bradstreet company, aims to help advertisers better reach relevant household audiences across Singapore, Thailand, and the Philippines through connected TV (CTV) campaigns.
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