Lamar Advertising Company, a publicly owned company headquartered in Baton Rouge, Louisiana, was founded in 1902 and operates with approximately 3,540 employees. The company reported $2.2B in revenue as of 2024. Lamar Advertising specializes in outdoor advertising, operating billboards, logo signs, and transit displays across the United States and Canada. Founded by Charles W. Lamar and J.M. Coe, the company has grown to encompass over 200 locations in the United States and Canada, managing more than 325,000 displays across the USA. Lamar Advertising Company became a real estate investment trust in 2014.
Lamar Advertising began posting 14 Abortion Pill Reversal (APR) billboards for Stanton Healthcare on April 23-24 throughout Boise, Idaho's Treasure Valley. This development on April 28 followed weeks of negotiations after Lamar initially declined to display Stanton Healthcare's campaign. This occurs as the digital out-of-home advertising market, a sector in which Lamar operates, is projected to expand significantly, according to April 26 data. The market is estimated to reach $44.68 billion by 2033, up from $20.4 billion in 2024, with growth outpacing traditional outdoor media, driven by programmatic advertising.
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Lamar Advertising Company offers 2 products in the media and telecoms services industry. Lamar Advertising Company's product portfolio comprises of other media.
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Lamar Advertising Company's revenues were $2.2B in 2024. All the revenue comes from out of home advertising.
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