Integral Ad Science, also known as IAS, is a publicly owned company headquartered in the United States. Founded in 2009 and employing approximately 1020 individuals, the company reported $530.1M in revenue as of 2024. The company specializes in ad measurement and verification, providing ad tech tools for ad viewability, verification, and fraud prevention.
On September 11, 2026, Jessica Miles, Integral Ad Science's Country Manager for ANZ, detailed how digital advertising has evolved into a complex AI-powered ecosystem, emphasizing that incrementality and media quality are crucial for growth. This followed a partnership announced on September 2, where a global beauty brand collaborated with Integral Ad Science to measure and optimize for Quality Attention™ across its skincare campaign, resulting in a 57% lift in conversions. Earlier, on August 27, Mitsubishi Canada engaged Integral Ad Science to test an automated media-quality approach to targeting for the launch of the 2026 Mitsubishi Outlander, aiming to maximize digital performance and avoid low-quality digital traffic.
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Integral Ad Science (IAS) offers 2 products in the ad tech and services industry. Integral Ad Science (IAS)'s product portfolio comprises of ad measurement and verification.
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Integral Ad Science (IAS)'s revenues were $530.1M in 2024. Caretta Research has split Integral Ad Science (IAS)'s revenue into 2 different product categories, the largest of which is fraud detection and prevention, which represents 75% of Integral Ad Science (IAS)'s revenue.
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Integral Ad Science (IAS)'s customers primarily consist of media and TV services, search, social, and retail media and entertainment Providers companies. Examples of Integral Ad Science (IAS)'s customers include YouTube, Paramount Skydance Corporation and Meta. Integral Ad Science (IAS) has commercial and technical partners like Criteo, TikTok and Spotify. Integral Ad Science (IAS) has suppliers like Criteo.
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