Integral Ad Science (IAS)

http://www.integralads.com
https://www.linkedin.com/company/integralads/

Integral Ad Science, also known as IAS, is a publicly owned, US-based company headquartered in the US. Founded in 2009, with approximately 1020 employees, the company reported $530.1M in revenue as of 2024 and operates as a tier 1 media tech buyer. It specializes in ad measurement and verification, providing ad viewability, verification, and fraud prevention tools.

2024 Revenue

Founded

2009

Headcount

1,012

Headquarters

Primary Segment

Ad measurement and verification

Ownership

Publicly Owned

Deployments

News Summary:

On March 13, 2026, Integral Ad Science (IAS) appointed Kamelia Aryafar to its Board of Directors, effective immediately. Aryafar, who serves as Head of AI Members at Netflix and previously held an AI and engineering leadership role at Google, brings deep experience in scaling artificial intelligence to the media quality platform.

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Integral Ad Science (IAS) offers 2 products in the ad tech and services industry. Integral Ad Science (IAS)'s product portfolio comprises of ad measurement and verification.

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Integral Ad Science (IAS)'s revenues were $530.1M in 2024. Caretta Research has split Integral Ad Science (IAS)'s revenue into 2 different product categories, the largest of which is fraud detection and prevention, which represents 75% of Integral Ad Science (IAS)'s revenue.

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Mar

26th

2026

18:30

The Continuous Power of Automated Performance Targeting

Think about a campaign launch. You spend weeks on strategy, select your audience segments, and hit “go.” Then, a few days in, you’re staring at a dashboard of fluctuating CPAs and realizing that the content environments you thought would convert are falling flat, while a random niche segment is over-delivering.

Integral Ad Science

Mar

25th

2026

18:30

Big Data/Analytics, B2B Tag

From media quality to revenue optimization: IAS and Mastercard are turning media signals into real sales performance

For years, advertisers have treated media quality signals—viewability, brand safety, and attention—primarily as protection. While essential, these indicators have historically operated as passive safeguards rather than active drivers of performance. That gap is becoming increasingly limiting.

Integral Ad Science

Mar

16th

2026

08:22

Management Changes, Emerging Tech, B2B Tag

Primus Partners appoints Neelu Khatri as Independent Director

Tenable names Dino DiMarino as Chief Revenue Officer New Delhi: Tenable Holdings, the exposure management company, has announced the appointment of Dino DiMarino as Chief Revenue Officer (CRO)... Read moreDetails Shantanu Narayen to step down as Adobe CEO after successor is appointed Mumbai: Adobe has announced a leadership transition, stating that Shantanu Narayen will step down from his role as Chief Executive...

Medianews4u

Mar

15th

2026

18:30

Management Changes, Emerging Tech, B2B Tag

Safex Group names Richa Malhotra as Group Chief Financial Officer

Primus Partners appoints Neelu Khatri as Independent Director New Delhi: Primus Partners has appointed Neelu Khatri, former co-founder of Akasa Air, as an Independent Director, strengthening the firm’s... Read moreDetails Tenable names Dino DiMarino as Chief Revenue Officer New Delhi: Tenable Holdings, the exposure management company, has announced the appointment of Dino DiMarino as Chief Revenue Officer (CRO)...

Medianews4u

Mar

15th

2026

18:30

Management Changes, Emerging Tech, B2B Tag

Finfinity appoints Saaurabh R Pradhaan as Executive Director and COO

Safex Group names Richa Malhotra as Group Chief Financial Officer New Delhi: Safex Chemicals, part of Safex Group and a player in the specialty chemicals sector, has announced the appointment... Read moreDetails Primus Partners appoints Neelu Khatri as Independent Director New Delhi: Primus Partners has appointed Neelu Khatri, former co-founder of Akasa Air, as an Independent Director, strengthening the firm’s...

Medianews4u

Mar

15th

2026

18:30

Management Changes, Emerging Tech, B2B Tag

Tenable names Dino DiMarino as Chief Revenue Officer

Shantanu Narayen to step down as Adobe CEO after successor is appointed Mumbai: Adobe has announced a leadership transition, stating that Shantanu Narayen will step down from his role as Chief Executive... Read moreDetails Integral Ad Science appoints Kamelia Aryafar to Board of Directors Delhi: Integral Ad Science (IAS), a global media quality platform, has announced the appointment of Kamelia Aryafar, Head of AI,...

Medianews4u

Mar

13th

2026

13:15

Management Changes, Artificial Intelligence, B2B Tag

Kamelia Aryafar Joins Integral Ad Science Board of Directors

Netflix Head of AI, Members and former Google AI and engineering leader brings deep experience scaling AI to IAS Integral Ad Science (IAS), a global leader in media quality, today announced that Kamelia Aryafar, Head of AI, Members at Netflix joined IAS’s Board of Directors, effective immediately.

MarTech Cube

Mar

12th

2026

18:30

Emerging Tech, B2B Tag

Audience-Enhanced Targeting (AET): A Smarter Way to Reach the Right Audiences

Digital advertising has never been more advanced—or more complicated. Marketers today face mounting pressure to do more with less: tighter budgets, higher performance expectations, and constant scrutiny around return on ad spend (ROAS). At the same time, the digital landscape has become increasingly fragmented, making it harder than ever to reach audiences consistently across browsers, devices, and environments.

Integral Ad Science

Mar

12th

2026

18:30

Management Changes, B2B Tag

Integral Ad Science appoints Kamelia Aryafar to Board of Directors

Vinay Tonse joins Yes Bank as Managing Director & CEO Mumbai: Yes Bank has announced that Vinay Muralidhar Tonse has joined as its Managing Director & Chief Executive Officer-Designate, following... Read moreDetails Equirus appoints Snigdha Sharma as Director – Investment Banking Mumbai: Equirus has appointed Snigdha Sharma as Director in its Investment Banking vertical, reinforcing the firm’s strategic focus on the...

Medianews4u

Mar

11th

2026

18:30

Management Changes, Artificial Intelligence, B2B Tag

Kamelia Aryafar Joins Integral Ad Science (IAS) Board of Directors

Netflix Head of AI, Members and former Google AI and engineering leader brings deep experience scaling AI to IAS NEW YORK – March 12, 2026 – Integral Ad Science (IAS), a global leader in media quality, today announced that Kamelia Aryafar, Head of AI, Members at Netflix joined IAS’s Board of Directors, effective immediately.

Integral Ad Science

Mar

5th

2026

07:30

B2B Tag

Maximizing ROI in 2026’S Key Events

As 2026 unfolds, major sporting events and cultural moments are set to capture global attention like never before. One brand, for example, saw a 35% surge in sales during major events, proving that consumers are more likely to engage and convert when inspired by these occasions.

Integral Ad Science

Mar

4th

2026

04:40

Partnerships and Alliances, Emerging Tech

IAS quietly extended X to profiles just as Grok became a brand safety tool

Integral Ad Science yesterday published an updated account of its nine-year partnership with X, the social media platform formerly known as Twitter, documenting a series of measurement milestones that stretch back to 2017 and culminate in a January 2026 expansion of brand safety coverage to X profiles.

PPC Land

Integral Ad Science (IAS)'s customers primarily consist of media and TV services, search, social, and retail media and entertainment Providers companies. Examples of Integral Ad Science (IAS)'s customers include Paramount Global, Meta and YouTube. Integral Ad Science (IAS) has commercial and technical partners like Spotify, TikTok and X (Twitter). Integral Ad Science (IAS) has suppliers like Criteo.

Analysis

Data

Analysis

Data

Integral Ad Science (IAS)

2024 Revenue

Founded

Headcount

Headquarters

Primary Segment

Ownership

Deployments

News Summary:

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