mFilterIt

https://www.mfilterit.com/
https://www.linkedin.com/company/mfilterit/

mFilterIt, a privately owned company headquartered in India, was founded in 2015 and employs approximately 250 individuals. It reported $55.0M in revenue as of 2024. The company specializes in ad measurement and verification, offering services that include Ad Traffic Validation (ATV), Brand Hygiene Protection, Ecommerce Intelligence, and Account Takeover Protection.

2024 Revenue

Founded

2015

Headcount

252

Headquarters

India

Primary Segment

Ad measurement and verification

Ownership

Privately Owned

Deployments

News Summary:

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mFilterIt offers 2 products in the ad tech and services industry. mFilterIt's product portfolio comprises of ad measurement and verification.

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mFilterIt's revenues were less than $100M in 2024. Caretta Research has split mFilterIt's revenue into 2 different product categories, the largest of which is fraud detection and prevention. For full access to mFilterIt's revenue breakdown subscribe to Caretta Portal.

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Mar

20th

2026

11:24

How Pricing Intelligence Helped an OTA Detect Competitor Pricing Gaps

Pricing in the travel industry moves faster than most teams can keep up with. A difference of even ₹200 on a flight ticket is enough to lose a booking and send a potential customer straight to a competitor.

mFilterIt

Mar

18th

2026

07:49

Emerging Tech

OTT Ad Fraud, Frequency Capping, Brand Safety: A Case Study

OTT advertising seems to be a safe bet right now. Brands are moving serious budgets here to reach a wider segment of audience at once. In 2025, 28% of total digital ad spend in India was heavily driven towards OTT platforms and video content.

mFilterIt

Mar

13th

2026

18:30

Big Data/Analytics

Seasonal ad surge raises questions around digital performance metrics

Valentine’s Day had become one of the most active marketing windows in the consumer calendar. In the weeks leading up to 14 February, brands across categories, from dating apps and jewellery labels to beauty companies, gifting platforms and quick commerce players, saw a significant rise in digital advertising activity.

Exchange4media

Mar

12th

2026

08:40

Big Data/Analytics, B2B Tag

Are Your Affiliate Programs Driving Growth or Draining Your Budget?

Affiliate programs are a powerful revenue driver and bring undeniable scale and performance to the table. It’s no surprise that brands continue to increase their investment in the channel. Global affiliate marketing spend is expected to reach $17B in 2025 (up from $15.7B in 2024) and is projected to surge to $38.35B by 2030.

mFilterIt

Mar

10th

2026

06:19

B2B Tag

What is a unified ad manager? A guide for agencies

Agencies lose approximately 10-12 hours per week on manual campaign adjustments and another 8-15 hours on consolidating cross-platform data alone. (Source: AdsMCP) Now multiply that across multiple clients running campaigns on marketplaces like Amazon, Flipkart, Myntra, Blinkit, and Zepto.

mFilterIt

Mar

5th

2026

11:52

Rising investment scams: How to spot red flags and stay safe

As digital investing gains traction in India, fraudsters are targeting retail investors through phishing links, impersonation calls and fake investment platforms, highlighting the need for stronger vigilance and verification practices. According to Amit Relan, CEO and Co-founder of mFilterIt, scammers are exploiting messaging platforms, social media and cloned websites to lure investors with misleading investment offers and extract sensitive financial information.

CNBC TV18

Mar

2nd

2026

08:37

Emerging Tech

Algorithm of fear: Rise of horror and black magic misinformation on social media triggers brand safety concerns

On India’s hyperactive social media feeds, horror is having a moment. From “real ghost caught on CCTV” clips on YouTube to black magic “exposure” reels on Instagram and occult themed live sessions on Facebook and X, fear driven content is clocking millions of views and triggering concerns over misinformation, advertiser pullback and regulatory scrutiny.

Storyboard18

Mar

2nd

2026

07:10

Emerging Tech, B2B Tag

How to identify sophisticated ad fraud? 5 hidden signs

Bot traffic is taking up more than half of the internet traffic. Out of which, 37% of the traffic is driven by bad bots. And this bot traffic is beyond just inflated activity. Sophisticated ad fraud techniques penetrate the funnel, impacting not just analytics but end goals like sign-up, purchase, etc.

mFilterIt

Feb

25th

2026

06:30

Emerging Tech, B2B Tag

Frequency Capping Breach in OTT & CTV: Causes, Impact & Prevention

Your ads are getting delivered, but to a limited audience pool. This is what we recently saw in one of the campaigns running on CTV platforms. While impression delivery appeared strong for this Indonesian brand, engagement metrics did not align proportionately with campaign spend.

mFilterIt

Feb

23rd

2026

09:56

Big Data/Analytics, B2B Tag

How to Identify Affiliate Fraud: Signs, Impact and Solution

Consider a fast-growing ecommerce brand with strong organic traffic and a well-run affiliate program. Revenue looks solid every month, but one odd trend appears: a mid-tier affiliate suddenly becomes the highest contributor, while trusted, high-quality partners stay flat.

mFilterIt

Feb

20th

2026

00:58

Emerging Tech, B2B Tag

Rethinking Trust, Data Integrity, and Digital ROI in the Age of AI, with Amit Relan

In an increasingly AI-optimised marketing ecosystem, performance is no longer just about reach, impressions, or conversion rates, it’s about the integrity of the signals that drive enterprise decisions. As digital investments scale across channels, platforms, and partner networks, CXOs are beginning to confront a deeper challenge: how much of the reported performance truly reflects real customer engagement versus automated noise or manipulated attribution.

CXO Digital Pulse

Feb

17th

2026

07:31

Dealer Marketing Program for USA Auto Brands

Automobile industry is as vast as USD 1.5 trillion and dealer programs sit at the heart of this growth. But in a world where every dealer is running their own campaigns, simply launching ads is no longer enough and managing them manually is just not possible.

mFilterIt

mFilterIt's customers primarily consist of conferencing, ecommerce and customer journey technology and insurance companies. Examples of mFilterIt's customers include Newstor and HDFC ERGO General Insurance.

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mFilterIt

2024 Revenue

Founded

Headcount

Headquarters

Primary Segment

Ownership

Deployments

News Summary:

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