Anzu.io, a privately owned in-game advertising technology company founded in 2017 and headquartered in Israel, develops a programmatic platform for purchasing in-game advertisements. The company, which employs approximately 120 people, reported revenues under $25 million in 2023. Anzu.io's investors include Sony Innovation Fund, NBCUniversal, Samsung Next, Bandai Namco Entertainment 021 Fund, WPP, and PayPal Ventures, among others. Its platform facilitates ad buying across various gaming platforms, encompassing consoles, PCs, mobile devices, esports tournaments, and livestreams.
On September 3, 2025, Anzu launched privacy-safe audience targeting capabilities, offering 62,400 segments across 180+ countries. This makes Anzu the first intrinsic in-game advertising platform to provide this feature at scale. Later in the quarter, Anzu introduced product enhancements designed to improve the precision of audience reach and provide deeper measurement of campaign impact. A partnership with Revani integrated intrinsic in-game ads into Race Max Pro, a mobile racing game featuring real-world car manufacturers and locations.
Anzu.io's customers primarily consist of telecoms, set-top boxes and manufacturing companies. Examples of Anzu.io's customers include Unilever, Vodafone and Samsung Device eXperience. Anzu.io has commercial and technical partners like Nielsen, Oracle and Comscore.
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