Samsung Device eXperience is a privately owned company headquartered in South Korea, operating under Samsung Electronics (Holding) and having Samsung Ads as a subsidiary. Founded in 1969, the company employs approximately 161,540 individuals and reported $132.3B in revenue as of 2025. It specializes in enterprise and telecoms software, functioning as part of a multinational manufacturing conglomerate.

2025 Revenue

Founded

1969

Headcount

161,531

Headquarters

South Korea

Primary Segment

Enterprise and telecoms software

Ownership

Privately Owned

Deployments

120

News Summary:

Samsung announced a partnership with Telus to provide an AI-capable radio intelligent controller (RIC) for Telus's Open RAN infrastructure. This project supports Telus's plan to launch Canada's first virtualised commercial-grade Open RAN network. The RIC uses AI for automation and analytics, including energy efficiency and service monitoring. Separately, Samsung launched a global ad campaign, “SmartThings Meets AI Home,” promoting its AI-enabled innovations and SmartThings platform, which connects Samsung smart home devices. The campaign was developed by Cheil Worldwide.

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Samsung Device eXperience offers 13 products in the media tech, telecoms tech and pro AV industries. Samsung Device eXperience's product portfolio comprises of digital signage and professional display, enterprise and telecoms software and connectivity infrastructure.
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Samsung Device eXperience's revenues were over $1B in 2025. Caretta Research has split Samsung Device eXperience's revenue into 6 different product categories, the largest of which is cloud and virtual RAN. For full access to Samsung Device eXperience's revenue breakdown subscribe to Caretta Portal.
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Samsung Device eXperience's customers primarily consist of telecoms and restaurants companies. Examples of Samsung Device eXperience's customers include McDonald's, Comcast Xfinity and America Movil. Samsung Device eXperience has commercial and technical partners like Pixar Animation Studios, Walt Disney Animation Studios and National Association for Stock Car Auto Racing (NASCAR). Examples of Samsung Device eXperience's suppliers include Anzu.io, PallyCon and Operative.

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