Samsung Device eXperience is a privately owned company headquartered in South Korea. It operates under its parent company, Samsung Electronics (Holding), and includes subsidiaries such as Samsung Ads and Samsung TV Plus. Founded in 1969, the company employs approximately 161,540 individuals and reported $132.3B in revenue as of 2025. Functioning as a multinational manufacturing conglomerate, it specializes in digital signage and professional display.

Revenue

Founded

1969

Headcount

161,531

Headquarters

South Korea

Primary Segment

Digital signage and professional display

Ownership

Privately Owned

Deployments

122

News Summary:

Samsung announced a partnership with Telus to provide an AI-capable radio intelligent controller (RIC) for Telus's Open RAN infrastructure. This project supports Telus's plan to launch Canada's first virtualised commercial-grade Open RAN network. The RIC uses AI for automation and analytics, including energy efficiency and service monitoring. Separately, Samsung launched a global ad campaign, “SmartThings Meets AI Home,” promoting its AI-enabled innovations and SmartThings platform, which connects Samsung smart home devices. The campaign was developed by Cheil Worldwide.

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Samsung Device eXperience offers 14 products in the pro AV, media tech and telecoms tech industries. Samsung Device eXperience's product portfolio comprises of connectivity infrastructure, enterprise and telecoms software and digital signage and professional display.
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Samsung Device eXperience's revenues were over $1B in 2025. Caretta Research has split Samsung Device eXperience's revenue into 7 different product categories, the largest of which is digital signage displays. For full access to Samsung Device eXperience's revenue breakdown subscribe to Caretta Portal.
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Samsung Device eXperience's customers primarily consist of telecoms and restaurants companies. Examples of Samsung Device eXperience's customers include America Movil, Comcast Xfinity and McDonald's. Samsung Device eXperience has commercial and technical partners like Pixar Animation Studios, Walt Disney Animation Studios and National Association for Stock Car Auto Racing (NASCAR). Examples of Samsung Device eXperience's suppliers include Operative, PallyCon and Anzu.io.

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Example Partners

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