National Association for Stock Car Auto Racing, also known as NASCAR, is a privately owned company headquartered in Daytona Beach, Florida, and functions as a tier 1 media tech buyer. Founded in 1948 by Bill France Sr., the organization has approximately 2190 employees. The company operates in the spectator sports industry, primarily known for stock car racing. Under the leadership of CEO Jim France since August 2018, NASCAR serves as an American auto racing sanctioning and operating company, sanctioning over 1,500 races annually at more than 100 tracks across 48 US states, as well as in Canada, Mexico, Brazil, and Europe.
NASCAR CEO Steve O’Donnell indicated on July 8 that Prime Video wants to broadcast more NASCAR races but this is unlikely before 2031 due to existing contractual obligations, noting that Prime Video "wish they would have bought more." Earlier on July 8, attorney Jeffrey Kessler of Winston Taylor was recognized for leading the trial team representing Front Row Motorsports and 23XI Racing, co-owned by Michael Jordan and Denny Hamlin, in antitrust litigation challenging NASCAR’s ability to revoke charters that guarantee teams race spots and a portion of income. Previously, on July 7, NASCAR announced it is mapping out its course for next summer, potentially bringing back the Chicago Street Race after a one-year hiatus and adding the long-dormant Chicagoland Speedway in Joliet to its regular schedule. This follows a successful return to Chicagoland Speedway over the July Fourth weekend, which showcased a positive racing product on asphalt aged seven years since NASCAR’s last race there, providing multiple racing lanes.
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National Association for Stock Car Auto Racing (NASCAR) offers 7 products in the media and telecoms services and sports industries. National Association for Stock Car Auto Racing (NASCAR)'s product portfolio comprises of motorsports and cycling, niche sports and search, social, and retail media.
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Examples of National Association for Stock Car Auto Racing (NASCAR)'s suppliers include Genius Sports, Sportradar and Hawk-Eye Innovations.
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National Association for Stock Car Auto Racing (NASCAR) sells broadcasting rights of its 6 esports and motorsports competitions to 19 companies globally, covering 7 countries. National Association for Stock Car Auto Racing (NASCAR)'s rights holders include Claro.
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