National Association for Stock Car Auto Racing, also known as NASCAR, is a privately owned company headquartered in Daytona Beach, Florida, and functions as a tier 1 media tech buyer. Founded in 1948 by Bill France Sr., the organization has approximately 2190 employees. The company operates in the spectator sports industry, primarily known for stock car racing. Under the leadership of CEO Jim France since August 2018, NASCAR serves as an American auto racing sanctioning and operating company, sanctioning over 1,500 races annually at more than 100 tracks across 48 US states, as well as in Canada, Mexico, Brazil, and Europe.
Justin Allgaier secured his fourth career victory at Darlington Raceway on March 22, 2026, attributing his win to flawless pit work and perfectly timed restarts. This follows anticipation for the Goodyear 400, where on March 21, Chase Briscoe aimed for a turnaround at the Darlington track, which he described as his favorite. Earlier the same day, Denny Hamlin predicted "chaos" for Sunday's Goodyear 400, a sentiment shared by other drivers who expected "out of control" action at the 1.366-mile facility, known as "The Track Too Tough to Tame." Previously, on March 20, discussions emerged regarding the retirement plans and a 2027 timeline for Denny Hamlin, who has been a prominent NASCAR driver for over two decades, recognized for his aggressive style and late-race heroics.
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National Association for Stock Car Auto Racing (NASCAR) offers 7 products in the media and telecoms services and sports industries. National Association for Stock Car Auto Racing (NASCAR)'s product portfolio comprises of media and TV services, niche sports and motorsports and cycling.
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Examples of National Association for Stock Car Auto Racing (NASCAR)'s suppliers include Sportradar, Genius Sports and Hawk-Eye Innovations.
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National Association for Stock Car Auto Racing (NASCAR) sells broadcasting rights of its 6 motorsports and esports competitions to 19 companies globally, covering 7 countries. National Association for Stock Car Auto Racing (NASCAR)'s rights holders include Claro.
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