National Association for Stock Car Auto Racing, also known as NASCAR, is a privately owned company headquartered in Daytona Beach, Florida, and functions as a tier 1 media tech buyer. Founded in 1948 by Bill France Sr., the organization has approximately 2190 employees. The company operates in the spectator sports industry, primarily known for stock car racing. Under the leadership of CEO Jim France since August 2018, NASCAR serves as an American auto racing sanctioning and operating company, sanctioning over 1,500 races annually at more than 100 tracks across 48 US states, as well as in Canada, Mexico, Brazil, and Europe.
On September 17, 2026, HatLaunch signed NASCAR veteran Kenny Wallace after its "UsedHotdogs.com" campaign garnered over 19,000 visitors in three days. The two-person team behind the campaign announced it is redirecting advertising funds from Big Tech to local tracks, businesses, and events, with an NHRA sponsorship following on October 2–4. Earlier on the same day, NASCAR altered rules for wet-weather tires on approved oval tracks, beginning with races at Bristol Motor Speedway. This policy change allows teams to use their discretion when switching between Goodyear Racing’s wet-weather tires and slicks, a responsibility previously belonging to NASCAR officials. Previously, on September 17, CEO Steve O'Donnell discussed growth opportunities and possible international expansion, noting "a lot of momentum" and highlighting the company's streaming presence and the announced sequel to "Days of Thunder" as profile-raising opportunities. This followed an event on September 15, when NASCAR's playoff field raced at Bristol Motor Speedway wearing Dolly Parton's butterfly decal, with teams giving up sponsor real estate for free ahead of the Bass Pro Shops Night Race.
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National Association for Stock Car Auto Racing (NASCAR) offers 7 products in the sports and media and telecoms services industries. National Association for Stock Car Auto Racing (NASCAR)'s product portfolio comprises of motorsports and cycling, search, social, and retail media and niche sports.
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Examples of National Association for Stock Car Auto Racing (NASCAR)'s suppliers include Genius Sports, Sportradar and Hawk-Eye Innovations.
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National Association for Stock Car Auto Racing (NASCAR) sells broadcasting rights of its 6 motorsports and esports competitions to 19 companies globally, covering 7 countries. National Association for Stock Car Auto Racing (NASCAR)'s rights holders include Claro.
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