Genius Sports, a publicly owned company headquartered in the UK, founded in 2001 and employing approximately 2,050 individuals, reported $669.5M in revenue as of 2025. Functioning as a tier 1 media tech buyer, the company specializes in sports technology.
Genius Sports completed its previously announced acquisition of Legend, a global digital sports and gaming media network, on May 1, 2026. This follows the company's appointment of Tony Marlow as Chief Marketing Officer on April 24, 2026. Also on April 24, the All India Football Federation (AIFF) convened a meeting with Genius Sports and Indian Super League (ISL) club owners to review a major proposal regarding the league's commercial rights, centered on a long-term vision to evolve India's top-tier competition.
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Genius Sports offers 12 products in the media tech industry. Genius Sports's product portfolio comprises of sports tech.
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Genius Sports's revenues were $669.5M in 2025. Caretta Research has split Genius Sports's revenue into 5 different product categories, the largest of which is sports data tools, which represents 73% of Genius Sports's revenue.
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Genius Sports's customers primarily consist of search, social, and retail media, hospitality and restaurants companies. Examples of Genius Sports's customers include Snap, Caesars Entertainment and Jersey Mike's Subs. Genius Sports has commercial and technical partners like Second Spectrum and The Sports Network (TSN).
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Genius Sports currently holds broadcasting rights for sports competitions including american football.
Example Sports Rights Suppliers
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