Genius Sports, a publicly owned company headquartered in the United Kingdom, was founded in 2001 and employs approximately 2050 individuals, reporting $669.5M in revenue as of 2025. Functioning as a sports technology company, Genius Sports specializes in content rights.
On June 11, 2026, Mexican soccer's top-flight Liga MX announced a new agreement with prediction-wagers business Polymarket, designating it as the official and exclusive prediction market sponsor for the US territory. Genius Sports is central to this partnership, supplying official data and integrity monitoring for these competitions, which provides another reference client for its data and integrity services, building on its existing US$713.45 million in data processing revenue. This development follows Genius Sports' technology and AI partnership with Liga MX, announced in early May. That earlier agreement involved Genius Sports rolling out its GeniusIQ platform across every league stadium to integrate real-time tracking, video, and data for fan engagement, sponsorship, and officiating tools.
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Genius Sports offers 12 products in the media and telecoms services and media tech industries. Genius Sports's product portfolio comprises of sports tech and content rights.
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Genius Sports's revenues were $669.5M in 2025. Caretta Research has split Genius Sports's revenue into 6 different product categories, the largest of which is sports betting streams and associated content rights, which represents 69% of Genius Sports's revenue.
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Genius Sports's customers primarily consist of consumer electronics companies. Examples of Genius Sports's customers include Domino's, Pizza Hut and Apple. Genius Sports has commercial and technical partners like Snap, Meta and Google.
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Genius Sports currently holds broadcasting rights for sports competitions including american football.
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