Genius Sports, a publicly owned company headquartered in the UK, was founded in 2001. With approximately 2,050 employees, it reported $669.5M in revenue as of 2025. The company operates as a tier 1 media tech buyer and specializes in software development within the sports technology sector.
Genius Sports solidified a multi-year partnership with the Pac-12 Conference on March 19, 2026, encompassing integrity technology and AI to power authorized and responsible sports betting, alongside moment-based advertising and performance analysis within college sports. This agreement facilitates the collegiate athletic conference's ability to sell its data to sportsbooks, marking a step in the commercialization of the betting industry in college sports. Previously, on March 17, 2026, Genius Sports announced the filing of its Annual Report on Form 20-F for the fiscal year ended December 31, 2025, with the Securities and Exchange Commission.
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Genius Sports offers 11 products in the media tech industry. Genius Sports's product portfolio comprises of sports tech and live production.
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Genius Sports's revenues were $669.5M in 2025. Caretta Research has split Genius Sports's revenue into 4 different product categories.
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Genius Sports's customers primarily consist of restaurants, search, social, and retail media and hospitality companies. Examples of Genius Sports's customers include Jersey Mike's Subs, Caesars Entertainment and Snap. Genius Sports has commercial and technical partners like Second Spectrum and The Sports Network (TSN).
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Genius Sports currently holds broadcasting rights for sports competitions including american football.
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