Genius Sports, a publicly owned company headquartered in the United Kingdom, was founded in 2001 and employs approximately 2050 individuals, reporting $669.5M in revenue as of 2025. Functioning as a sports technology company, Genius Sports specializes in content rights.
On September 17, 2026, Genius Sports Limited launched Prediction.com, a new consumer platform enabling users to discover prediction markets, compare equivalent event contracts across multiple platforms, and follow how market probabilities change as events unfold. This expands the company's offering into the growing prediction markets space. Previously, on September 14, Genius Sports formed a new athlete-led sports media company in collaboration with NBA All-Star Chris Paul and Words & Pictures. This venture combines Genius Sports’ data and technology capabilities with the storytelling experience of Words & Pictures and Chris Paul’s athlete perspective to create a next-generation sports media platform. Earlier in the month, on September 10, Genius Sports announced a three-way partnership with Equativ and StackAdapt, allowing advertisers to buy sports inventory tied to real-time, on-field events rather than against a fixed, pre-scheduled ad placement.
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Genius Sports offers 13 products in the media tech and media and telecoms services industries. Genius Sports's product portfolio comprises of sports tech, tV and streaming ad tech and content rights.
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Genius Sports's revenues were $669.5M in 2025. Caretta Research has split Genius Sports's revenue into 7 different product categories, the largest of which is sports betting streams and associated content rights, which represents 68% of Genius Sports's revenue.
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Genius Sports's customers primarily consist of consumer electronics companies. Examples of Genius Sports's customers include Apple, Domino's and Pizza Hut. Genius Sports has commercial and technical partners like Snap, Google and Meta.
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Genius Sports currently holds broadcasting rights for sports competitions including american football.
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