News Summary:
On September 10, 2026, the National Speed Skating Oval in Beijing prepared to host HYROX Beijing, a four-day event from September 10-13, as the fitness competition expands its presence in China. This follows the announcement on September 9 that Hyrox, a global fitness competition brand, returned to its founder-led roots after Infront Sports & Media AG sold its majority ownership. A consortium led by US investment firm L Catterton, which also includes Hyrox founders Christian Toetzke and Moritz Furste, and venture capital firm WndrCo, acquired the stake from Infront. Infront and L Catterton did not disclose the financial terms of the transaction. Earlier, on September 8, reports indicated the deal valued the fitness-racing brand at $700 million, with Hyrox co-founders Christian Toetzke and Moritz Fürste, alongside Wndr, joining as partners in the L Catterton-led group. Separately, on September 8, Infront and SPORTEUROPE.TV extended their media rights agreement for the IIHF World Championship until 2031, securing distribution across seven European markets and adding Belgium, the Netherlands, and Luxembourg from 2027.
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