Hawk-Eye Innovations

http://www.hawkeyeinnovations.com
https://www.linkedin.com/company/hawk-eye-innovations-ltd/

Hawk-Eye Innovations, a privately owned company headquartered in the UK and part of the Sony Group, was founded in 1999, employs approximately 910 individuals, and reported $104.4M in revenue as of 2024. The company specializes in sports technology, developing and delivering officiating, production, tracking, and analytics tools for sport.

2024 Revenue

Founded

1999

Headcount

906

Headquarters

Primary Segment

Sports tech

Ownership

Privately Owned

Deployments

News Summary:

Hawk-Eye Innovations, a Sony group company, appointed Ben Crossing as its new chief executive officer on April 27, 2026. Crossing, who previously served as managing director and chief operating officer, assumed the role as the company marked its silver jubilee year. Earlier in April, Hawk-Eye Innovations integrated its HawkREPLAY solution into NEP Group’s new cloud-based software-orchestration system, NEP Platform, designed to centralize live production broadcast control and media workflows. Previously, on March 24, 2026, Fast Company included Hawk-Eye Innovations on its annual list of the World’s Most Innovative Companies for 2026, where the company ranked 4th in the Video Category.

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Hawk-Eye Innovations offers 6 products in the media tech industry. Hawk-Eye Innovations's product portfolio comprises of sports tech, live production and production and post production.

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Hawk-Eye Innovations's revenues were less than $250M in 2024. Caretta Research has split Hawk-Eye Innovations's revenue into 6 different product categories, the largest of which is performance and coaching tech. For full access to Hawk-Eye Innovations's revenue breakdown subscribe to Caretta Portal.

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May

26th

2026

01:00

Emerging Tech, B2B Tag

Tennis ball trajectory decomposition based on spatiotemporal tracking data

Abstract The purpose of this study was to present a method to convert spatiotemporal ball tracking data into equations of motion, thereby facilitating a greater understanding in how different variables influence the trajectory of a tennis ball.

SpringerLink

May

5th

2026

08:45

Emerging Tech

How The PGA TOUR Is Building the Future of Replay

by Jonathon Whittle Launched in early 2025, the PGA TOUR’s state-of-the-art 165,000-square-foot production hub in Ponte Vedra Beach, FL, serves as the central engine for all media operations. Beyond powering live broadcasts and digital platforms, it houses the most extensive archive of golf footage on the planet.

Hawkeyeinnovations

Apr

27th

2026

08:03

Management Changes, Emerging Tech, B2B Tag

Eye Innovations appoints Ben Crossing as CEO

Hawk-Eye Innovations, a Sony group company, has named Ben Crossing as its new chief executive officer. Crossing, who previously served as managing director and chief operating officer, takes on the role at a significant moment for the business as Hawk-Eye marks its silver jubilee year.

SVG Europe

Apr

27th

2026

05:30

Management Changes, Emerging Tech, B2B Tag

Hawk-Eye Innovations Appoints Ben Crossing as Chief Executive Officer

BASINGSTOKE, UNITED KINGDOM –– April 27, 2026 –– Hawk-Eye Innovations, a Sony group company, is pleased to announce the appointment of Ben Crossing as its new Chief Executive Officer. Crossing, who previously served as Managing Director and Chief Operating Officer, takes on the role at a significant moment for the business as Hawk-Eye marks its silver jubilee year.

Sony UK

Apr

24th

2026

10:20

Sports Rights Updates, B2B Tag

Intellectual Property in Sport

In this guide, we provide an overview of intellectual property (IP) and its application within the sporting industry. We explore why IP matters in sport, the commercial and reputational challenges faced by clubs, athletes and rights holders, and how IP can be used strategically to protect brand value, heritage and innovation.

Foot Anstey

Apr

14th

2026

08:50

Partnerships and Alliances

Eye Innovations joins NEP Platform

Hawk-Eye Innovations, a Sony Group company, has played an integral role in the launch of NEP Platform, NEP Group’s cloud-based, software-orchestration system designed to centralise live production, broadcast control, and media workflows. At the heart of this collaboration is HawkREPLAY, Hawk-Eye’s replay solution.

SVG Europe

Mar

29th

2026

18:30

B2B Tag

Power Players: FIFA World Cup 2026 — Hawk-Eye Innovations

Hawk-Eye Innovations began collaborating with FIFA in 2017, and that relationship has expanded to encompass every facet of on-field technology as well as a jointly managed innovation venture. At this summer’s World Cup, Sony-owned Hawk-Eye will operate several officiating functions — VAR, goal-line technology, advanced semi-automated offside and a new last touch out of bounds feature for corner and goal kicks — while also providing player tracking data for performance and fan engagement uses.

Sports Business Journal

Mar

24th

2026

09:52

Emerging Tech, B2B Tag

Eye Innovations Named to Fast Company’s 2026 Most Innovative Companies List

Hawk-Eye Innovations is proud to announce its inclusion in Fast Company’s prestigious annual list of the World’s Most Innovative Companies for 2026. Ranking 4th in the Video Category, this recognition underscores Hawk-Eye’s role as a strategic partner and thought leader in the global sports technology landscape.

Hawkeyeinnovations

Mar

2nd

2026

02:45

Partnerships and Alliances, Big Data/Analytics

Eye Innovations expand collaboration

League One Volleyball (LOVB), the largest community in youth volleyball and the first professional league in the US built from the club up, and Hawk-Eye Innovations, have expanded their strategic collaboration for the league’s second season.

SVG Europe

Feb

26th

2026

02:30

Big Data/Analytics, B2B Tag

One Data Foundation, New Fan Experiences: Hawk

By Michalis Michaelides At the heart of the collaboration between Sony and NPB is Hawk-Eye’s best-in-class optical tracking technology, delivered through cameras installed in all 12 NPB stadiums across Japan. This league-wide deployment was completed in 2024 when, as George Baines, Head of Baseball at Sony’s sports businesses, explains, “we brought our best-in-class technology to a world class league, setting a new standard for data quality in the NPB”.

Hawkeyeinnovations

Feb

25th

2026

06:32

Emerging Tech, Volleyball

Eye Innovations Expand Collaboration to Set New Standard for Professional Women’s Volleyball

Press Release Basingstoke, United Kingdom / Los Angeles, CA, United States – February 25th, 2026 – League One Volleyball (LOVB), the largest community in youth volleyball and the nation’s first professional league built from the club up, and Hawk-Eye Innovations, a Sony Group company, today announced the expansion of their strategic collaboration for the league’s second season.

Hawkeyeinnovations

Feb

25th

2026

06:30

Partnerships and Alliances, Volleyball

League One Volleyball and Hawk-Eye Innovations Expand Collaboration to Set New Standard for Professional Women’s Volleyball

BASINGSTOKE, UNITED KINGDOM / LOS ANGELES, CA, UNITED STATES –– February 25th, 2026 –– League One Volleyball (LOVB), the largest community in youth volleyball and the nation’s first professional league built from the club up, and Hawk-Eye Innovations, a Sony Group company, today announced the expansion of their strategic collaboration for the league’s second season.

Sony UK

Hawk-Eye Innovations's customers primarily consist of spectator Sports companies. Examples of Hawk-Eye Innovations's customers include National Football League (NFL), Major League Baseball (MLB) and National Basketball Association.