Hawk-Eye Innovations is a privately owned company headquartered in the UK. It is a subsidiary of Sony Group. Founded in 1999, the company employs approximately 910 individuals and reported $104.4M in revenue as of 2024. The company specializes in sports technology, developing and delivering officiating, production, tracking, and analytics tools for various sports.
Hawk-Eye Innovations secured a five-year contract on July 7, 2026, with the Croatian Football Federation (HNS) to provide Video Assistant Referee (VAR) services across the country’s top-tier soccer competitions. This agreement is set to run from the 2026-27 season through 2030-31. Previously, on June 29, 2026, the company, in collaboration with the All England Lawn Tennis Club and Action Audio (AKQA), debuted HawkAR: Inclusive Feed for Wimbledon 2026's Centre Court on BBC iPlayer. This accessibility layer combines Action Audio and HawkAR technologies for the first time. Earlier, on April 27, 2026, Hawk-Eye Innovations, a Sony group company, appointed Ben Crossing as its new chief executive officer. Crossing, who previously served as managing director and chief operating officer, assumed the role as the business marks its silver jubilee year.
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Hawk-Eye Innovations offers 9 products in the media tech industry. Hawk-Eye Innovations's product portfolio comprises of sports tech, content acquisition, live production and production and post production.
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Hawk-Eye Innovations's revenues were less than $250M in 2024. Caretta Research has split Hawk-Eye Innovations's revenue into 9 different product categories, the largest of which is performance and coaching tech. For full access to Hawk-Eye Innovations's revenue breakdown subscribe to Caretta Portal.
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Hawk-Eye Innovations's customers primarily consist of spectator Sports and media managed services companies. Examples of Hawk-Eye Innovations's customers include National Basketball Association, NEP Group and Major League Baseball (MLB). Hawk-Eye Innovations has suppliers like Netgear.
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