ATP Media, a privately owned company headquartered in the UK, was founded in 1999, employs approximately 120 individuals, and reported $232.7M in revenue as of 2025, operating as a tier 1 media tech buyer. The company specializes in media and TV services, functioning as the global sales, broadcast production, and distribution arm of the ATP Tour.
On September 14, 2026, ATP Media, the broadcast and media arm of the ATP Tour, announced a three-year global partnership with technology company L1VE, designating L1VE as its Official Immersive Partner. This agreement, effective from October 1, 2026, to December 31, 2028, marks L1VE's first major long-term deal in the sports market. Previously, on June 25, 2026, ATP Media partnered with Kinetiq to enhance insights into how global broadcasters consume live tennis coverage. This collaboration, which aims to bring greater transparency to global tennis broadcast distribution, utilizes Kinetiq's Teletrax watermarking technology to track how tournament feeds are used by broadcasters worldwide. ATP Media distributes multiple live feeds from its central production center in London to its global broadcast partners.