ATP Media, a privately owned company headquartered in the UK, was founded in 1999, employs approximately 120 individuals, and reported $232.7M in revenue as of 2025, operating as a tier 1 media tech buyer. The company specializes in media and TV services, functioning as the global sales, broadcast production, and distribution arm of the ATP Tour.
ATP Media announced a partnership with Kinetiq on June 26, 2026, aiming to enhance insights into how global broadcasters consume live tennis coverage. This collaboration involves implementing Kinetiq's Teletrax watermarking technology across ATP Tour tournament broadcast feeds to provide new visibility into distribution. As the broadcast arm of the ATP Tour, ATP Media distributes multiple live feeds from its London production center to global partners. Previously, on May 31, 2026, German pay-TV operator Sky Deutschland extended its ATP Tour broadcasting agreement with ATP Media until the end of 2033, retaining exclusive live rights for men’s tennis competitions across Germany, Austria, and Switzerland. The renewed agreement covers all distribution platforms and includes public viewing rights for commercial venues via Sky Business. Earlier, on March 18, 2026, ATP Media expanded its multi-year partnership with sports technology company Deltatre to transform its broadcast production across the 2026 ATP Tour, building on a data and graphics collaboration that began in 2017.
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