LiveScore, a privately owned company headquartered in the UK, was founded in 1998 and employs approximately 160 individuals. The company reported $51.3M in revenue as of 2023. LiveScore also operates as a tier 2 media tech buyer. The company specializes in media and TV services, functioning as an online sports platform that provides global real-time sports updates and results, alongside a live streaming service, reaching an audience across 200 territories.
LiveScore reported a 15% revenue increase to £206.3 million for FY25, primarily driven by strong UK performance and Virgin Bet expansion, with EBITDA losses narrowing to £15.2 million. The company noted a heavier tax load expected for 2026, which could pressure margins. This financial update followed ongoing industry debates throughout 2025 concerning increased betting and gaming duties in various regions, including the UK. Previously, on November 26, 2025, Quarter Media took over LiveScore's marketing. This development occurred as the broader UK betting industry grappled with an intense tax debate, which had begun testing the impartiality of regulators earlier in November 2025.