SMT, also known as SportsMEDIA Technology, is a privately owned company headquartered in the US. Founded in 1988, the company employs approximately 610 individuals and reported $112.0M in revenue as of 2024. The company specializes in media managed services, functioning as a developer of graphics, statistics, and video enhancement software.
On February 19, 2026, Sports Media Technology (SMT), based in Durham, utilized biometric data at the Winter Olympics to display fan excitement through on-screen graphics during broadcasts. This followed an earlier announcement on February 5, 2026, that SMT Corporation expanded its Super Bowl LX broadcast team to include 12 technicians and 13 cameras for the event held at Levi’s Stadium in Santa Clara.
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SMT (SportsMEDIA Technology) offers 9 products in the media tech industry. SMT (SportsMEDIA Technology)'s product portfolio comprises of media managed services, sports tech, broadcast professional services and video processing and playout.
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SMT (SportsMEDIA Technology)'s revenues were less than $250M in 2024. Caretta Research has split SMT (SportsMEDIA Technology)'s revenue into 6 different product categories, the largest of which is live production and OB services. For full access to SMT (SportsMEDIA Technology)'s revenue breakdown subscribe to Caretta Portal.
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SMT (SportsMEDIA Technology)'s customers primarily consist of spectator Sports, racquet sports and broadcast television and radio companies. Examples of SMT (SportsMEDIA Technology)'s customers include National Hockey League (NHL), CBS Sports and United States Tennis Association (USTA).
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