Pac-12 Conference, a privately owned entity headquartered in the US, reported $43.6M in revenue as of 2023, employing approximately 150 individuals. Functioning as a tier 2 media tech buyer, the conference specializes in contact sports as a collegiate athletic conference consisting of twelve member universities located primarily in the western part of the country. The organization also wholly owns and operates Pac-12 Networks, its sports media company that produces and distributes 850 live sporting events each season. Pac-12 Networks further offers extensive digital content via Pac-12.com, the Pac-12 Now app, Pac-12 official athletics websites, and Pac-12 Insider.
The Pac-12's fourth and final media rights component is developing into a direct-to-consumer streaming platform, as reported on April 30, 2026. This follows the conference's formal release on April 27 of an evolved primary mark and logo, serving as the starting point for its new brand identity, which student-athletes across current and incoming member universities first introduced. Previously, on March 30, the Northern District of California denied the Mountain West Conference’s motion to dismiss an antitrust action, filed by Pac-12 Conference, challenging escalating fees imposed on the Pac-12 for recruiting individual member schools. On the same day, the Pac-12 Conference and The Big West jointly announced a collaborative men's soccer partnership aimed at strengthening and sustaining Division I men's soccer opportunities across the western United States. Earlier, on March 26, the Pac-12 announced its 2025-26 wrestling postseason awards, as voted on by the league’s head coaches, with Stephen Little named Wrestler of the Year, Ceasar Garza and Jaivon Jones as Co-Newcomer of the Year, and Jon Sioredas and Chris Pendleton as Co-Coach of the Year.
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Pac-12 Conference offers products in the sports industry. Pac-12 Conference's product portfolio comprises of contact sports.
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Pac-12 Conference's revenues were less than $50M in 2023. All the revenue comes from american football.
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