College Football Playoff is a privately owned entity headquartered in the United States. Founded in 2014, it employs approximately 60 individuals, with its main product being contact sports. The company operates as an annual postseason knockout tournament designed to determine a national champion for the National Collegiate Athletic Association Division I Football Bowl Subdivision in the US.
On September 8, 2026, College Football Playoff (CFP) officials triggered a 30-day exclusive negotiating window with broadcast partner ESPN to discuss a potentially expanded playoff format, indicating interest in doubling the playoff field from 12 to 24 teams. Earlier on September 8, the CFP issued a statement announcing its decision to move forward with evaluating potential 24-team playoff expansion by beginning media rights discussions with ESPN. This followed the CFP's August 31 announcement of an activation with iFlag, a flag football events company, to integrate the sport into the 2027 CFP National Championship festivities in Las Vegas, Nevada. On August 6, the CFP also announced a change in protocol for the selection committee, which could result in the ninth-ranked team missing the 12-team playoff bracket.
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College Football Playoff offers products in the sports industry. College Football Playoff's product portfolio comprises of contact sports.
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College Football Playoff's revenues were less than $25M in 2024. All the revenue comes from american football.
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