News Summary:
On September 17, 2026, Amazon Ads expanded its advertising products in Australia, introducing new Prime Video formats and broadening its programmatic partnerships. This expansion follows Prime Video's average monthly ad-supported reach in Australia growing to over 5.5 million viewers, a 10% year-on-year increase. Earlier the same day, Prime Video introduced News Clips, curated playlists of short-form coverage for major national and local stories, making this feature available to U.S. customers on the Prime Video app for TVs and other living-room devices, irrespective of their Prime subscription. Prime Video also announced its "Thursday Night Football" broadcast team, which includes Al Michaels and Kirk Herbstreit in the booth, Kaylee Hartung reporting from the sidelines, and Charissa Thompson hosting pregame, halftime, and postgame coverage alongside analysts Tony Gonzalez, Richard Sherman, Ryan Fitzpatrick, and Andrew Whitworth. This followed Monumental Sports Network's (MNMT) announcement that its Monumental+ streaming offering became available as a subscription through Prime Video, providing fans with additional access to live Capitals (NHL), Wizards (NBA), and Mystics (WNBA) games, along with original programming, ahead of the upcoming NHL and NBA seasons.
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