Whip Media, also known as Mediamorph, a privately owned entity headquartered in the United States, was founded in 2014 and operates with approximately 100 employees. The company reported $28.0M in revenue as of 2024. Specializing in video business systems, Whip Media functions as a US-based enterprise SaaS and data provider, offering solutions for content licensing analytics and tracking tools.
On September 11, 2026, Whip Media expanded its Helix® AI platform, debuting new AI-native capabilities in production at IBC2026 in Amsterdam. This followed the permanent shutdown of TV Time, which went offline on July 16, ending a decade-long service that allowed 26 million registered users to log episodes, write reviews, and interact. Whip Media’s pivot towards AI technologies coincided with this closure. The company initially announced the app’s permanent shutdown via in-app messages on July 1, confirming a July 15, 2026, closure date on its official support page. TechCrunch first reported the impending shutdown on July 2.
Whip Media offers 5 products in the media tech and ad tech and services industries. Whip Media's product portfolio comprises of ad measurement and verification and video business systems.
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Whip Media's revenues were less than $50M in 2024. Caretta Research has split Whip Media's revenue into 3 different product categories, the largest of which is rights and royalties management systems. For full access to Whip Media's revenue breakdown subscribe to Caretta Portal.
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Whip Media's customers primarily consist of telecoms companies. Examples of Whip Media's customers include AT&T, NBCUniversal and T-Mobile. Whip Media has commercial and technical partners like EMG (Euro Media Group), Amagi and Pixelogic. Whip Media has suppliers like Simply.TV.
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