Brahma AI, also known as PFT and Prime Focus Technologies, is a privately owned company headquartered in the US. It operates as a tier 2 media tech buyer and is a subsidiary of Prime Focus and DNEG. Founded in 2008, the company employs approximately 1500 individuals and reported $45.4M in revenue as of 2024. Specializing in Generative AI, the company primarily provides resource management and planning software, alongside localisation services to the media industry.

2024 Revenue

Founded

2008

Headcount

1,500

Headquarters

US

Primary Segment

Generative AI

Ownership

Privately Owned

Deployments

37

News Summary:

On March 13, 2026, Brahma AI announced a multi-year partnership with Google Cloud to deliver realistic, multilingual “digital humans” to businesses across sectors including healthcare, retail, and media. This technology leverages advanced visual effects, akin to those used in major Hollywood films, with an emphasis on ethical use and consent. The collaboration aims to enable enterprises to communicate with global audiences through interactive digital humans, often referred to as “ATMANS,” designed to resemble and behave like real individuals. Earlier, on March 11, the companies initially revealed this multi-year strategic partnership, stating its goal to facilitate high-fidelity multilingual interactive communication. This initiative seeks to bridge the gap between organizations and their global audiences by transforming complex data into authentic human-centric experiences, rooting these digital identities in the precise likeness and persona of real individuals to ensure genuine interactions. The agreement focuses on developing and scaling these high-fidelity digital humans for global business applications.

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Brahma AI offers 4 products in the enterprise tech and media tech industries. Brahma AI's product portfolio comprises of content supply chain, media managed services, generative AI and production and post production.
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Brahma AI's revenues were less than $100M in 2024. Caretta Research has split Brahma AI's revenue into 7 different product categories, the largest of which is localisation and access services. For full access to Brahma AI's revenue breakdown subscribe to Caretta Portal.
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Brahma AI's customers primarily consist of entertainment Providers companies. Examples of Brahma AI's customers include Paramount Global, NBCUniversal and WarnerMedia. Brahma AI has partners like Whip Media. Brahma AI has suppliers like Interra Systems.

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