Channel 4, a state-owned entity headquartered in the UK, was founded in 1982 and operates with an estimated 2,360 employees. The company reported $1.3B in revenue as of 2024 and functions as a tier 1 media tech buyer. Specializing in broadcast television and radio, the company operates as a free-to-air public service broadcaster.
Channel 4 announced a new sponsor for "The Great British Bake Off" on March 20, 2026, succeeding Waitrose's two-year partnership. Previously, on March 19, the broadcaster revealed a collaboration with the Roundhouse Three Sixty Festival to present "First For Funny," a mixed-bill comedy night curated by Channel 4. This event will take place at the Roundhouse London on April 15, 2026, as part of the festival marking the venue's 20th anniversary. Earlier on March 19, sports communications agency Soapbox confirmed its appointment by Channel 4 to support the broadcaster's first-ever airing of The Boat Race, one of the world's oldest amateur sporting events.
Channel 4 offers 2 products in the media and telecoms services industry. Channel 4's product portfolio comprises of media and TV services and broadcast television and radio.
Subscribe for full access to Channel 4's products in full detail
Channel 4's revenues were over $1B in 2024. Caretta Research has split Channel 4's revenue into 2 different product categories, the largest of which is linear (national channel groups). For full access to Channel 4's revenue breakdown subscribe to Caretta Portal.
Subscribe for full access to Channel 4's revenue in full detail
Channel 4 currently holds 15 broadcasting rights for sports competitions including rugby union, aquatics and swimming, motorsports, multi-sport, soccer | association football and rowing.
Subscribe for full access to Channel 4's products in full detail 
