Sianel 4 Cymru, also known as S4C and Sianel Pedwar Cymru, is a State Owned entity headquartered in the UK. Founded in 1982, the company operates as a tier 1 media tech buyer, employs approximately 220 individuals, and reported $123.5M in revenue as of 2024. The company specializes in broadcast television and radio, functioning as a public service broadcaster from Wales that broadcasts all its programming in the Welsh language. S4C broadcasts over 115 hours of programmes each week, covering sport, drama, music, factual, entertainment, and events across a range of platforms, including online. The broadcaster also offers comprehensive services for children, including Cyw for younger viewers, Stwnsh for older children, and dedicated programming for teenagers.
On July 10, 2026, S4C awarded a contract for the provision, implementation, and support of a fully integrated Broadcast Management System (BMS). This follows the Welsh-language broadcaster's report on July 8 of record streaming figures, with monthly viewing hours across YouTube, S4C Clic, and BBC iPlayer increasing by 22% year-on-year to their highest level. This growth reflects the progress of S4C's digital-first strategy, a key pillar of its "More Than a TV Channel" five-year strategy launched in September. Earlier, on July 7, S4C secured the rights to air the 2026 Tour de France, extending its coverage of the world's biggest cycling race through a combination of live stages and highlights programming.
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Sianel 4 Cymru offers 2 products in the media and telecoms services industry. Sianel 4 Cymru's product portfolio comprises of media and TV services and broadcast television and radio.
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Sianel 4 Cymru's revenues were less than $250M in 2024. Caretta Research has split Sianel 4 Cymru's revenue into 2 different product categories, the largest of which is linear (national channel groups). For full access to Sianel 4 Cymru's revenue breakdown subscribe to Caretta Portal.
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Examples of Sianel 4 Cymru's suppliers include Telestream, European Broadcasting Union (EBU) and Backlight.
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Sianel 4 Cymru currently holds 22 broadcasting rights for sports competitions including winter sports, multi-sport, cycling, rugby union, soccer | association football and motorsports.
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