WRC Promoter GmbH, a privately owned German company founded in 2013, manages the commercial operations of the FIA World and European Rally Championships, and the FIA World and European Rallycross Championships (through its subsidiary Rallycross Promoter GmbH). With approximately 40 employees in 2023, the company's activities encompass television production, global media rights marketing, sponsorship acquisition, and competitor recruitment. Furthermore, WRC Promoter proposes and selects venues for both championship calendars.
WRC Promoter organized a rally in Saudi Arabia, covering 319 kilometers of competitive stages. Ott Tänak competed in the Delfi Rally Estonia, aiming for second place. In Estonia, a 23-year-old Swede won his first WRC race in a Toyota GR Yaris Rally1. The 2024 Sardinian rally featured a close finish between Ott Tänak and Sébastien Ogier, separated by only 0.2 seconds, tying the closest WRC finish ever recorded. Tänak also achieved a personal milestone of 400 FIA World Rally Championship stage wins in a Hyundai i20 N Rally1, winning four of ten stages and taking the lead from Elfyn Evans.
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WRC Promoter offers 3 products in the media and telecoms services industry. WRC Promoter's product portfolio comprises of media and TV services and content rights.
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WRC Promoter's revenues were less than $25M in 2023. Caretta Research has split WRC Promoter's revenue into 2 different product categories, the largest of which is sports sublicensing. For full access to WRC Promoter's revenue breakdown subscribe to Caretta Portal.
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