WRC Promoter, a privately owned company headquartered in Germany, was founded in 2013 and has an estimated 40 employees. Functioning as a tier 1 media tech buyer focusing on content rights, the company is responsible for all commercial aspects of the FIA World and FIA European Rally Championships, including TV production and the marketing of global media and sponsorship rights. It also holds responsibility for increasing competitor numbers and proposing the venues that form the WRC and ERC calendars. WRC Promoter serves as the umbrella body for Rallycross Promoter GmbH, which manages all commercial aspects of the FIA World and FIA European Rallycross Championships.
The FIA and WRC Promoter confirmed on September 18, 2026, that they worked closely with partners in Saudi Arabia and the Saudi Automobile and Motorcycle Federation to explore every possible route for Rally Saudi Arabia to proceed as planned. This follows an earlier announcement on the same day by the FIA and WRC Promoter that Rally Saudi Arabia would not form part of the 2026 FIA World Rally Championship due to ongoing regional developments affecting logistical arrangements, although the event is still scheduled to take place from November 12-15. Previously, on September 16, Toyota GAZOO Racing secured its historic 10th WRC title, a feat acknowledged by four-time world champion Kankkunen. Earlier, on September 14, Solberg achieved a victory in Chile, which helped revive his title charge after difficulties in converting speed into results. This came after Türkkan completed a double victory in Chile on September 13, securing the WRC3 win and the 2026 Junior WRC title following the retirement of championship rival Calle Carlberg.
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WRC Promoter offers 3 products in the media and telecoms services industry. WRC Promoter's product portfolio comprises of media and TV services and content rights.
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WRC Promoter's revenues were less than $50M in 2024. Caretta Research has split WRC Promoter's revenue into 2 different product categories, the largest of which is sports sublicensing. For full access to WRC Promoter's revenue breakdown subscribe to Caretta Portal.
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Examples of WRC Promoter's suppliers include Tata Communications, Harmonic and NEP Group.
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WRC Promoter sells broadcasting rights of its sports sublicensing competitions globally. WRC Promoter currently holds broadcasting rights for sports competitions including motorsports.
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