WRC Promoter, a privately owned company based in Germany, founded in 2013 and employing approximately 40 individuals, focuses on content rights and reported $13.4M in revenue as of 2023, functioning as a tier 2 media tech buyer. The company is responsible for all commercial aspects of the FIA World and FIA European Rally Championships, including TV production and the marketing of global media and sponsorship rights. Additionally, it works to increase competitor numbers and propose the venues that form the WRC and ERC calendars. WRC Promoter also serves as the umbrella body for Rallycross Promoter GmbH, which manages all commercial aspects of the FIA World and FIA European Rallycross Championships.
On April 28, 2026, Dani Sordo announced his focus has shifted to Vodafone Rally de Portugal after he finished seventh overall at Rally Islas Canarias. This marked his first Rally1 outing in the WRC since 2024, where he initially showed strong pace before Hyundai’s asphalt struggles became apparent across the weekend. Previously, on April 27, 2026, nine-time world champion Sébastien Ogier claimed his first win of the year on Sunday at Rally Islas Canarias. He won after a tense battle with Toyota Gazoo Racing team-mate Oliver Solberg, who crashed out of second place on the penultimate stage while chasing Ogier for the lead. Earlier, on April 26, 2026, Gil Membrado secured a breakthrough WRC3 victory on home soil.
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WRC Promoter offers 3 products in the media and telecoms services industry. WRC Promoter's product portfolio comprises of content rights and media and TV services.
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WRC Promoter's revenues were less than $25M in 2023. Caretta Research has split WRC Promoter's revenue into 2 different product categories, the largest of which is sports sublicensing. For full access to WRC Promoter's revenue breakdown subscribe to Caretta Portal.
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