WRC Promoter, a privately owned company based in Germany, founded in 2013 and employing approximately 40 individuals, focuses on content rights and reported $13.4M in revenue as of 2023, functioning as a tier 2 media tech buyer. The company is responsible for all commercial aspects of the FIA World and FIA European Rally Championships, including TV production and the marketing of global media and sponsorship rights. Additionally, it works to increase competitor numbers and propose the venues that form the WRC and ERC calendars. WRC Promoter also serves as the umbrella body for Rallycross Promoter GmbH, which manages all commercial aspects of the FIA World and FIA European Rallycross Championships.

Revenue

Founded

2013

Headcount

40

Headquarters

Germany

Primary Segment

Content rights

Ownership

Privately Owned

Deployments

45

News Summary:

On March 19, 2026, Frenchman Mosca confirmed his WRC2 Programme. Previously, on March 18, Secto Rally Finland won the inaugural UN Tourism–FIA sustainability award. Organized in collaboration with the FIA, this program recognizes projects and events that successfully combine sport and tourism with sustainable development, based on judging criteria including environmental, social, and economic impact, innovation, governance, scalability, and long-term legacy. Also on March 18, Fourmaux achieved his first podium of 2026, crediting a "proper team effort." Earlier, on March 17, Rovanperä and Tänak expressed pride in Katsuta as the service park reacted to a new WRC winner. This followed the announcement on March 16 that the WRC will return to the UK with Rally Scotland from 2027. Developed in partnership with Motorsport UK, this new gravel-based event will be located in north-east Scotland, with rally headquarters and service park facilities at the P&J Live complex in Aberdeen, and stages running across the surrounding regions of Aberdeenshire and Moray.

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WRC Promoter offers 3 products in the media and telecoms services industry. WRC Promoter's product portfolio comprises of media and TV services and content rights.
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WRC Promoter's revenues were less than $25M in 2023. Caretta Research has split WRC Promoter's revenue into 2 different product categories, the largest of which is sports sublicensing. For full access to WRC Promoter's revenue breakdown subscribe to Caretta Portal.
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Examples of WRC Promoter's suppliers include Tata Communications, Harmonic and NEP Group.

Example Customers

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Example Suppliers

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WRC Promoter currently holds broadcasting rights for sports competitions including motorsports.

Example Sports Rights Suppliers

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