WRC Promoter, a privately owned company based in Germany, founded in 2013 and employing approximately 40 individuals, focuses on content rights and reported $13.4M in revenue as of 2023, functioning as a tier 2 media tech buyer. The company is responsible for all commercial aspects of the FIA World and FIA European Rally Championships, including TV production and the marketing of global media and sponsorship rights. Additionally, it works to increase competitor numbers and propose the venues that form the WRC and ERC calendars. WRC Promoter also serves as the umbrella body for Rallycross Promoter GmbH, which manages all commercial aspects of the FIA World and FIA European Rallycross Championships.
On July 8, 2026, Virves prepared to carry Acropolis momentum into his home rally. Earlier on July 8, Toyota Gazoo Racing driver Pajari, with co-driver Marko Salminen, secured fourth overall in the revised Acropolis classification. This result followed a difficult opening leg where Pajari lost nearly two minutes after a wheel change, but he fought back through the field as others encountered trouble. His improved standing also came after post-rally penalties for Josh McErlean and Adrien Fourmaux. Previously, on July 3, 20-year-old Estonian Enok confirmed his participation at WRC Delfi Rally Estonia, where he will line up in a Printsport-run Škoda Fabia RS Rally2, co-driven by Silver Simm, marking his second appearance on the world stage. On July 2, Hyundai Shell Mobis World Rally Team driver Fourmaux had been a standout performer during the opening half of the Acropolis rally, leading on Friday morning and consistently matching the fastest times. McErlean, on June 30, aimed to build on his own breakthrough Acropolis performance.
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WRC Promoter offers 3 products in the media and telecoms services industry. WRC Promoter's product portfolio comprises of content rights and media and TV services.
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WRC Promoter's revenues were less than $25M in 2024. Caretta Research has split WRC Promoter's revenue into 2 different product categories, the largest of which is sports sublicensing. For full access to WRC Promoter's revenue breakdown subscribe to Caretta Portal.
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