SuperSport, a privately owned company headquartered in South Africa and a subsidiary of MultiChoice South Africa, operates as a tier 1 media tech buyer specializing in content rights. Founded in 1988 as an internal sports content slot on the M-Net terrestrial analog network, it evolved into a standalone corporate brand in 1995 to anchor the commercial launch of the DStv satellite platform. With approximately 1,180 employees, the company functions as the specialized production and sports broadcasting arm of MultiChoice, delivering live athletic entertainment to approximately 22 million households spanning more than 50 Sub-Saharan African countries. Operating from its high-tech broadcast production facilities in Randburg, Johannesburg, SuperSport utilizes an extensive multi-channel, high-definition linear network alongside scalable over-the-top digital apps. Following the corporate integration of MultiChoice into the French media empire Canal+, SuperSport is funded through premium multi-tier subscriber fees, top-tier business-to-business corporate sponsorships, and prime television advertising real estate.

Revenue

Founded

1988

Headcount

1,420

Headquarters

South Africa

Primary Segment

Content rights

Ownership

Privately Owned

Deployments

1

News Summary:

On June 17, SuperSport announced it would broadcast the Springboks vs. Barbarians match live this Saturday in Gqeberha, including commentary on Rassie Erasmus's decision to pick Quan Horn at flyhalf. Earlier, on June 10, SuperSport revealed its talent lineup for the 2026 FIFA World Cup. This followed the June 3 renewal of a multi-year rights agreement between SuperSport, DStv platforms, and the CANAL+ Group, ensuring continued exclusive coverage of the Vodacom United Rugby Championship in Sub-Saharan Africa. On the same day, the National Soccer League (NSL) confirmed that CANAL+ Group, now owner of the MultiChoice Group, extended its contract to broadcast the Premier Soccer League (PSL) live on SuperSport across Sub-Saharan Africa. Previously, on May 29, boxer Kevin Lerena noted his satisfaction that both SABC and SuperSport would televise his fight against Ryad Merhy live from Charleroi, Belgium.

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SuperSport offers 3 products in the media and telecoms services industry. SuperSport's product portfolio comprises of content rights, broadcast television and radio and search, social, and retail media.
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Examples of SuperSport's suppliers include MotoGP Sports Entertainment Group, Infront Sports & Media and DAZN Group.

Example Customers

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Example Suppliers

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Example Partners

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SuperSport currently holds 191 broadcasting rights for sports competitions including winter sports, athletics, ice hockey, multi-sport, horse racing, beach soccer, motorsports, cricket, rowing, golf, basketball, cycling, aquatics and swimming, sports sublicensing, soccer | association football, padel and pickleball, futsal, tennis, netball, rugby union, surfing, sailing, combat sports, triathlon, field hockey, snooker, cyclo-cross, marathon, squash and table tennis.

Example Sports Rights Suppliers

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