South African Broadcasting Corporation, also known as SABC, is a state-owned enterprise headquartered in South Africa, founded in 1936, and employing approximately 6710 individuals. The organization reported $288.6M in revenue as of 2025 and functions as a tier 1 media tech buyer. The company specializes in broadcast television and radio, operating as a public broadcaster and the largest broadcasting enterprise on the African continent. Established with its headquarters in Auckland Park, Johannesburg, it operates as a public entity under the Department of Communications and Digital Technologies, legally mandated to inform, educate, and entertain the public. Structured into separate Public Broadcasting (PBS) and Public Commercial (PCS) divisions to balance civic mandates with commercial viability, the SABC operates a multi-platform media grid that includes 5 television channels (SABC 1, SABC 2, S3, SABC News, and SABC Sport), 18 national and regional radio stations broadcasting across all 11 official languages, and its SABC+ over-the-top digital streaming platform. The organization relies on a hybrid financial framework—primarily driven by commercial advertising, which accounts for over 80% of its revenue, and supplemented by public TV license collections and state funding—to manage its operations serving audiences both domestically and across neighboring regional borders.
The South African Broadcasting Corporation (SABC) spent R2.5 million to test a gamification strategy on its SABC+ video streaming platform, aiming to increase TV licence fee payments, communications minister Solly Malatsi revealed on September 16, 2026. Malatsi also noted that SABC underspent its Corporate and Strategic Plan budget for 2025/26. Previously, on September 14, the SABC began a multiyear transition to IP production at its main Johannesburg facility, acquiring 14 UHK-X600 UHD camera systems from Ikegami through local distributor Harambe for a new studio upgrade. Earlier, on September 9, Sentech, South Africa's state-owned broadcasting signal distributor relied upon by SABC and E-tv, reported a net loss after tax of R60 million for the financial year ended March 31, reducing its loss by 76% from the previous year. This followed the September 2 announcement that Absa became the headline sponsor of the Delicious Food & Music Festival, partnering with SABC for the lifestyle event.
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South African Broadcasting Corporation offers 19 products in the media and telecoms services industry. South African Broadcasting Corporation's product portfolio comprises of broadcast television and radio, search, social, and retail media and media and TV services.
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South African Broadcasting Corporation's revenues were less than $500M in 2025. Caretta Research has split South African Broadcasting Corporation's revenue into 5 different product categories, the largest of which is linear (thematic channel groups). For full access to South African Broadcasting Corporation's revenue breakdown subscribe to Caretta Portal.
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Examples of South African Broadcasting Corporation's suppliers include SuperSport, CGI and Associated Press.
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South African Broadcasting Corporation currently holds 22 broadcasting rights for sports competitions including soccer | association football, combat sports, basketball, multi-sport, winter sports, rugby union, netball, cricket and motorsports.
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