Kenya Broadcasting Corporation, also known as KBC and East African Broadcasting Corporation, is a state-owned national public broadcaster headquartered in Nairobi, Kenya. Established in 1924, its historical lineage includes its founding as the East African Broadcasting Corporation under British colonial administration, its nationalization as the Voice of Kenya (VoK) upon independence in 1964, and its subsequent transition to its current statutory public framework under the KBC Act of Parliament (CAP 221) in 1989. The corporation employs approximately 810 individuals and reported $17.7M in revenue as of 2025, functioning as a tier 2 media tech buyer. It specializes in broadcast television and radio. Funded via a hybrid model of state subsidies and commercial advertising revenue, KBC operates Kenya’s most geographically extensive media network. Its portfolio encompasses multiple free-to-air television channels, including KBC Channel 1, Y254, and Heritage TV, alongside over 15 public and commercial radio networks such as Radio Taifa (Swahili) and the KBC English Service, complemented by 10 regional vernacular stations broadcasting across 23 domestic languages. KBC distributes its content nationwide through digital terrestrial television (DTT) via its infrastructure subsidiary Signet, direct-to-home (DTH) satellite, and managed online web streaming platforms.

2025 Revenue

Founded

1924

Headcount

735

Headquarters

Kenya

Primary Segment

Broadcast television and radio

Ownership

State Owned

News Summary:

On September 15, 2026, the European Union began exploring a partnership with the Kenya Broadcasting Corporation to strengthen the operations of the state broadcaster, proposing cooperation in areas such as digitizing KBC’s archives, technical support, and capacity building for journalists. Previously, on August 5, 2026, KBC urged the Kenya Meteorological Service Authority (KMSA) to effectively utilize its extensive network of radio, television, and digital platforms to reach the last mile in delivering weather forecasts. Monica Juma, KBC's Controller of Television Programs, underscored the media's role in impacting lives and livelihoods through information and action-based forecasting. This followed a July 25, 2026, collaboration where KBC partnered with the County Government of Kakamega to donate essential items to learners with special needs at Malava Special Unit and Emusala Comprehensive School.

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Kenya Broadcasting Corporation offers 16 products in the media and telecoms services industry. Kenya Broadcasting Corporation's product portfolio comprises of broadcast television and radio, search, social, and retail media and media and TV services.
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Kenya Broadcasting Corporation's revenues were less than $25M in 2025. Caretta Research has split Kenya Broadcasting Corporation's revenue into 5 different product categories, the largest of which is linear (thematic channel groups). For full access to Kenya Broadcasting Corporation's revenue breakdown subscribe to Caretta Portal.
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Examples of Kenya Broadcasting Corporation's suppliers include WRC Promoter and Octopus Newsroom.

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Kenya Broadcasting Corporation currently holds 3 broadcasting rights for sports competitions including soccer | association football and motorsports.

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